In keeping with our Gumpisms about blogging, I ran across an article today by Tom Pick. His question, and one that should be asked by every business, is whether blogs are a marketing tool or a public relations tool? He’s right there hasn’t been enough written about this dilemma of choice as to which path a blog will take. My wishy washy Charlie Brown response is:
“A Blog is like a pair of pliers–they are not really a specific tool for a task, because they can be used to fix just about anything.”
I have seen blogs used as a marketing tool used to drive leads and sales to a website, I have seen blogs used as a public relations tool to stop the bleeding during a company crisis, and as a stage. I have seen blogs used as a website or retail store, and even as an encyclopedia of information about a certain topic, product line, or service. Blogs have more uses now than I can delve into in one post, but suffice it to say that I can use a blog like a set of pliers, you know, like changing diapers, fixing a VW Bug in college, or as a beer opener. Perhaps blogs are more like Duct Tape. In what way have you seen a blog used as a tool? Perhaps we can fill our blog tool shed with a list of uses.
Tags: Blog Gumpisms, Tom Pick, PR Blogs, Marketing Blogs, blog marketing, blog revenue, blogging tool
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