One of the most popular sessions at WordCamp last weekend was Matt Cutts’ presentation Whitehat SEO for Blogs . I covered it in my post on Matt’s post on BlogWorldExpo Blog as did many others:

Bruceclay.com - Search Engine Optimization Tricks for WordPress

Matt offered a lot of great blog optimization tips, but for me, the good thing about WordPress and most other blogging software is that it’s really search engine optimization friendly right out of the box. I’ve played around with a lot of blog software over the years, WP included, and it does a good job of handling most of the technical things for you. All you have to do is provide compelling keyword-rich content in a way that people want to read and link to. That’s not so hard, right?

The number one thing I think that WordPress users can sleep easy knowing is that WP is very SEO friendly out of the box.  Yes, you should change your permalinks (under Options->Permalinks) to use the post title in the link, but the format of that link is great from Google’s perspective (using dashes to separate words).

For things like switching the title order (post title before blog name) and putting in categories as keywords, I like the All in One SEO Pack plugin that I found via John Chow.

Matt is trying to get his presentation up online–I can’t wait because he had some code samples in there for better security and such.

Technorati Tags: SEO, whitehat seo, google, Matt Cutts, WordCamp, WordCamp2007

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