“Blogsharing” is a term I have coined for having more than one blogger per blog. It is a way to spread the workload of providing quality content for a blog. Many companies have told me that they just don’t have the manpower to operate a blog as a communication tool. I hear many excuses:
“I can’t write.”
“Who has time to sit down and write something about our business?”
“Who has time to read blogs all day?”
“If I’m blogging I can’t be doing what really matters and that is expanding business.”
These are merely a smattering of statements I hear from business owners and managers of small to large companies. Of course, I don’t want to say that these are not good excuses, they may very well be valid and a concern with merit. I too am a business owner and I ask myself these very questions or often make those statements. The answers might be in “Blogsharing.”
Assign a single day to an individual blogger within the company. Each department may have a day to do a blog post they could take a week between posts to prepare an article about your company or their department which opens up time to complete other more important tasks. Spread out the work and it won’t seem so daunting. With rising gas prices you see many workers joining a carpool. They can spread the price of fuel over the number of riders and take turns driving. It’s the same concept in “Blogsharing.”
If you still don’t believe your company has the ability to operate a blog, let our company help out by “Blogsharing.” At Bloggers For Hire, we have a team of professional bloggers that could take over a few of the tasks that seem so onerous of your time and resources. You can still participate in the blogging world, but a “Blogsharing” opportunity would take the pressure off your thoughts of blogging. “Blogsharing” would increase your content quality and provide great articles that can increase your search results and provide great information for your customer or client. Give “Blogsharing” a shot if you want to enter the blogosphere, and let the expert bloggers and professionals help you blaze a new trail of corporate communication through blogging.
