I would hate to be Tina. Actually, I’d hate to be the Pointy Haired Boss’ Communications Department when the Blogosphere figures out that Tina is writing the boss’ blog for him (Tina would probably get Dilbert or Wally to out the faux blog).
I know this cartoon is making the rounds on various blogs and while many might make other point about how typical this might be, etc, I’m going to make the point: This is not how Jim and I work.
Yes, we set up blogs for companies. Yes, we hire professional bloggers to blog on those blogs. However our bloggers blog as themselves, not as a CEO or someone else. They don’t blog as the employees of the company. They are content area experts and syndicated writers.
That, Jim and I feel, is the right way to launch a successful blog.
Hat tip: Josh Bancroft’s TinyScreenfuls.com » When the Boss Starts a Blog
[...] to a Dilbert cartoon about the pointy-haired boss wanting to start a blog. Tris Hussey gave his perspective on [...]