You know when you read something about online marketing and you just go “oh jeez, not this”? That’s what I thought when I read this about Twitter:
I’m telling you folks this is a Marketer’s dream:
1. It’s cheap and easy
2. It’s permission-based
3. It’s brief and to the point (140 characters!)
4. It can be automated and integrated (API and RSS)
5. It’s social with great word-of-mouth opportunities.
Source: Marketing Technology Blog
Yes, I know Twitter is cool. Yes, I know that once something starts to become cool and people start to hang out there, marketers are sure to follow, but that doesn’t mean I have to like it.
This is no slight intended for Douglas Karr. I like a lot of the stuff he writes about marketing, it’s just well I really don’t want to be getting friend requests that turn out to be marketing updates. Granted, I’ve been using Twitter, like lots of others, to send out links to stuff we’ve written and upcoming events. So is that marketing? I guess it is isn’t it. I suppose the problem comes in when I think of classic “marketing” just think of the canned messages that we see all the time. Not something from a friend sharing a link to a new post of theirs.
Twitter and marketing–oil and water or bacon and eggs?
Tags: Twitter, marketing, new communications
Hopefully Marketers can share a technology and not be so darned ignorant of it! That’s my hope with micro-blogging.
I think there’s a million blogs about marketing because so many people do it WRONG and wind up hurting the entire industry!
Marketing should be about creating a relationship with your customers and building on that relationship. Understanding what it is that they want and then providing it to them. It should never be fanning the ad in front of everyone’s face looking for ‘more eyeballs’ than the last campaign.
We can live together in peace! I know we can!
Douglas, I agree. There are certainly great ways to provide updates via Twitter that are valuable. Wordpress’ tweets let me know when there are updates to WP. Other app makers could do the same. Maybe when a new report is available from eMarketer. Twitter might be the bridge between e-mail and RSS that we’ve been looking for.
[…] Twitter for marketing–it had to happen, but we don’t have to like it (tags: twitter marketing) […]
This is exactly what I expected to find out after reading the title Twitter for marketing–it had to happen, but we don’t have to like it. Thanks for informative article