A manifesto is a public declaration of a position. We now have a public declaration about business blogging from Debbie Weil, author of the popular book, “The Corporate Blogging Book.” She is by far one of the most influential business consultants on the planet so when she talks people listen (yes, I stole that line).
The Weil Manifesto:
The Inflection Point of Corporate Blogging
- Blogs and other social media tools are here to stay
- Blogs are just next-generation Web sites
- The social media tools (RSS, blogs, podcasts, videocasts, wikis, etc.) can be used effectively by any company, large or small, B2C or B2B
- They symbolize community, conversation, mutual respect between users and an ethos of sharing
- These tools are more powerful at informing/influencing/persuading than most traditional forms of marketing, advertising and corporate communications
- They help you get found online
- If you can’t be found, you don’t exist
Conclusion: This isn’t optional
You gotta start using blogs, podcasts, online video, etc. today!
The last two points are what most companies should take to heart and apply immediately. Can you find your company online? How did you find it? Was it on page 1 of Google? Was it on page 2? Does your business even exist? How quickly can your customer find you? These are important questions to answer, and the answer lies within an inexpensive marketing tool called a blog. I’m signing on to the Weil Manifesto and shouting it as loud as possible. Don’t be late, now is your opportunity to join the early adopters and get in on the ground floor. Your competition is contemplating the tool, so beat them to the punch.
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