Niall Cook has a great post today showing some hard numbers and how the power of blogs can be a great tool for launching products.

These are the types of cases and studies that we want to be presented on the Blogonomics Business Blogging Cruise!  It’s great to talk about how blogs can help your company in theory.  It is quite another to show actual hard numbers of a campaign that the client can sink their teeth into.

Great job Niall!