In a PRNewswire release, it was announced that Technorati will be helping Ogilvy and its clients follow the conversation in the blogosphere  The release states:

Working with Technorati, Ogilvy will bring together a variety of tools and strategies that will enable agency clients to syndicate content, engage in online conversations and build relationships with online communities relevant to their brands.

It seems that at least some of the ad agencies are moving forward with trying to understand the social media.  I applaud Ogilvy.  Of interest however is whether Technorati is offering Ogilvy something more than what is already available for free to the ret of the people in the blogosphere.  I was curious about the "partnership".  Does this mean that Ogilvy has an employee sitting behind a desk with a Technorati feed for each client name?  Perhaps Dave Sifry could explain to us exactly what this partnership means.  I guess since I have been following along with the conversations about our own clients using the Technorati service, it could be said that we partnered with Technorati long before Ogilvy.  I love being ahead of the competition.

Peter Hirshberg on the Technorati blog states:

In a period where marketing is daring to shift from traditional to social media, and from one-way communication to relationships, we are extremely excited about helping Ogilvy’s clients to innovate on the Live Web. A genuine conversation beats mass communication any day– and thats (sic) an arena Ogivly (sic) and Technorati are working together to advance.

I guess it means more when a large fish in the pond begins to help the shift from traditional to social media.  Us little fish have been shouting this as loud as we can.  Welcome to the show Ogilvy.

Tags: Technorati, Ogilvy, Social Media, David Sifry, Peter Hirshberg