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	<title>Comments on: Spec work: Is it worth it?</title>
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	<link>http://www.onebyonemedia.com/spec-work-is-it-worth-it/</link>
	<description>Connecting Businesses One By One</description>
	<pubDate>Thu, 08 Jan 2009 11:36:52 +0000</pubDate>
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		<title>By: Susan Kirkland</title>
		<link>http://www.onebyonemedia.com/spec-work-is-it-worth-it/#comment-6102</link>
		<dc:creator>Susan Kirkland</dc:creator>
		<pubDate>Sun, 28 May 2006 16:59:52 +0000</pubDate>
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		<description>Let's try this again with FEELING (and a URL) Catherine Morley has a great site dealing with NO-SPEC.  Here's a link to &lt;strong&gt;Creative Latitude&lt;/strong&gt; with more reasons SPEC work should be avoided unless there's a million dollar account on the line:
http://www.creativelatitude.com/fancy/index_0406.html</description>
		<content:encoded><![CDATA[<p>Let&#8217;s try this again with FEELING (and a URL) Catherine Morley has a great site dealing with NO-SPEC.  Here&#8217;s a link to <strong>Creative Latitude</strong> with more reasons SPEC work should be avoided unless there&#8217;s a million dollar account on the line:<br />
<a href="http://www.creativelatitude.com/fancy/index_0406.html" rel="nofollow">http://www.creativelatitude.com/fancy/index_0406.html</a></p>
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		<title>By: Susan Kirkland</title>
		<link>http://www.onebyonemedia.com/spec-work-is-it-worth-it/#comment-6101</link>
		<dc:creator>Susan Kirkland</dc:creator>
		<pubDate>Sun, 28 May 2006 16:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.onebyonemedia.com/2006/03/23/spec-work-is-it-worth-it/#comment-6101</guid>
		<description>Catherine Morley has a great site dealing with NO-SPEC.  Here's a link to &lt;strong&gt;Creative Latitude&lt;/strong&gt; with more reasons SPEC work should be avoided unless there's a million dollar account on the line:
&lt;a href="http://www.creativelatitude.com/fancy/index_0406.html" rel="nofollow"&gt;&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Catherine Morley has a great site dealing with NO-SPEC.  Here&#8217;s a link to <strong>Creative Latitude</strong> with more reasons SPEC work should be avoided unless there&#8217;s a million dollar account on the line:<br />
<a href="http://www.creativelatitude.com/fancy/index_0406.html" rel="nofollow"></a></p>
]]></content:encoded>
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	<item>
		<title>By: Strive Notes &#187; Are we giving it away?</title>
		<link>http://www.onebyonemedia.com/spec-work-is-it-worth-it/#comment-600</link>
		<dc:creator>Strive Notes &#187; Are we giving it away?</dc:creator>
		<pubDate>Sat, 25 Mar 2006 15:26:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.onebyonemedia.com/2006/03/23/spec-work-is-it-worth-it/#comment-600</guid>
		<description>[...] One by One Media has an interesting article on speculative work on their blog devoted to graphic design consulting.  Their situation doesn&#8217;t seem that disimilar to ours. [...]</description>
		<content:encoded><![CDATA[<p>[...] One by One Media has an interesting article on speculative work on their blog devoted to graphic design consulting.  Their situation doesn&#8217;t seem that disimilar to ours. [...]</p>
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		<title>By: Sherrilynne</title>
		<link>http://www.onebyonemedia.com/spec-work-is-it-worth-it/#comment-599</link>
		<dc:creator>Sherrilynne</dc:creator>
		<pubDate>Sat, 25 Mar 2006 14:48:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.onebyonemedia.com/2006/03/23/spec-work-is-it-worth-it/#comment-599</guid>
		<description>No cost equals no value. If the job doesn't cost your prospect anything, it will have little value to him.  You should discuss your ideas with your client and offer to do a mock up for a nominal fee at least...say $50 or $100 at least.  Then you'll be better able to guage the client's 'real' interest in making changes. You say you think the odds are 50/50.  Those are very good odds, but are you being realistic?  By suggesting a nominal fee you will test your buyers intentions and get a clear idea of what the odds really are.</description>
		<content:encoded><![CDATA[<p>No cost equals no value. If the job doesn&#8217;t cost your prospect anything, it will have little value to him.  You should discuss your ideas with your client and offer to do a mock up for a nominal fee at least&#8230;say $50 or $100 at least.  Then you&#8217;ll be better able to guage the client&#8217;s &#8216;real&#8217; interest in making changes. You say you think the odds are 50/50.  Those are very good odds, but are you being realistic?  By suggesting a nominal fee you will test your buyers intentions and get a clear idea of what the odds really are.</p>
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