For one small chain of coffee retail stores, the answer to fighting the big boys like Starbucks, they are turning to using blogs as their weapon. The blog at StoneCreekCoffee.com is being launched this month.
This blog will help the coffee retailer to make a connection with everday consumers, and to optimize a very low cost marketing device. I myself found that the style of writing of the blogger made me want to return to see what they had to offer in the future. The people at Starbucks better take notice of what the competition is doing, otherwise they be playing catch up!
More and more retailers are using blogs to communicate their brand and their goods and services to everyday consumers. Most corporations if not already on the dock may be missing the boat. Contact us if you want to be on the boat to success we can help you get started in this exciting new area of marketing called “businesses and blogging”.
[via Marketing Vox and Internet Retailer]
