How true… Spending time teaching organisations (as consultant and as employee) all sorts of internet/social media strategies all these years, most fail on execution, or the unwillingness to commit resources. So without which of course it fails.

Simple example, saying that yes that the strategy is exciting and enthusiatic during brainstorming but when it comes to allocating staff time to execution, everything else is put ahead and you only get to do the internet stuff if resource (being time and money) is available which almost never happens because there’s always something to do or spend money in a business.

With that kind of attitude, internet strategy is second class citizen for execution resource, no wonder you get the comment that “internet doesn’t work for us”.