This is what happens when you scan your feed reader to fast and try to comprehend the multitude of information that you have to cover in one day.  It could be that the cold medicine I took is always beginning to have its effect on my brain cells.  What Robert was talking about was not that he was going to quit blogging or going to quit at Podtech or even quit reading blogs.  What he is stopping is the number of emails he reads and answers about products or elevator pitches he gets in his email everyday. 

Like many A-List bloggers he complains that he has grown weary of PR firms pitching him to blog about their products or services.  Sure an endorsement from Scoble is worth more than an endorse from someone like me, but I can see how this could be cumbersome.  Last week I watched as Robert skipped the break during sessions at the Blog Business Summit to get through as many emails as possible.  I was merely trying to get my laptop to work.  I also saw Robert up until all hours of the morning networking with bloggers and talking about Podtech and other things that he was interested in.  He is a busy man.

I don’t write this because Robert Scoble is my hero, although he is pretty close when it comes to his knowledge of business blogging, I am more interested in his statement:

Anyway, it’s a real problem for a small company (or even a big one) to get noticed in today’s world. I don’t know what to do about it. I’ve given up.

This is a frightening statement coming from a guy that could launch a thousands blogs by one command.  Yeah, Robert of Scoble or some such crap.

As a small business owner it has been very difficult to get noticed.  I have networked, blogged, attended conferences, bought lunches and dinners and paid for drinks at the bar, but it comes down to one special thing.  What does you company have to offer that is unique and ideal in today’s world.  Anyone can be a blog consultant in my industry.  Heck, there are times when I wonder what I’m doing calling myself an expert in blogging.  The thing that I feel differentiates us from any of the other blog consultancies is our passion for blogging and our fervor to see companies gain that same passion.  We love blogging so much, we started Bloggers For Hire because some of our passionate blogger friends also wanted to blog for companies that wanted a blogger.  I’m not so eager to quit, and by this Robert, I am in no way considering you a quitter, but it might just get this little company noticed.

Tags: Robert Scoble, Scobleizer, One By One Media, Bloggers For Hire, PR, Marketing, Business Blogging, Blog Consulting Podtech

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