Podcasts and online videos are seen as the next big push for advertising online.  Until now, there hasn’t been a good way for marketers to figure out which podcasts are best.  The podcasting ad network Podtrac, has now released a planning tool from marketers and advertisers to target the podcasts and video blogs best suited for them.  See below:

Podcasting ad network Podtrac has released a planning tool designed to aid marketers in raking together sensible buys from the sprawling universe of video and audio podcasts. The free Web service lets advertisers quickly research the audiences of 4,000 podcasts and compile lists of preferred shows on which they’d like to advertise.

The tool is indexed to MRI’s “Survey of the American Consumer” and lets advertisers search podcasts by content, demographics or keyword, and sort by reach and demographic fit. They can also create lists of desired podcasts and, of course, buy media from those that are represented by Podtrac.
Source: A Free Research and Planning Tool, for Podcasts Only

I’m looking forward to seeing how many marketers take advantage of this new service and how many podcasters are going to benefit from it.