I’m sure this is going to get some play on Techmeme, but since I’m writing this offline at the moment and haven’t even read my reads today yet (gasp, the horror, I know), I have no idea what else is being said. Jim zapped this link over this morning. As a matter of disclosure is talking at PostieCon in June.
So PPP ROI. Okay, look at the info below:
As of right now our media investment has delivered 6,876 visits for our $3,156.43 or $.45 per visit, not too shabby when you consider the average cost of keywords through search engines. If you decided to go the paid search route good luck getting anywhere near that sort of traffic for this particular keyword, there were only 83 searches in February for “blog award” according to Overture.
Given the fact that this launched over Easter weekend we expect the traffic to increase once people return to work today. The beauty of PayPerPost is that it will continue to deliver traffic over time so our cost per visit will go down as time goes on.
A key factor in the success of every PayPerPost campaign is the product, service or website you are promoting. The Bloggers Choice Awards site is compelling and we have built in features designed to make it grow virally. PayPerPost will drive the initial traffic and awareness, but BCA will take over from there by delivering value to the visitor. If your not getting the same type of results you should take a look at what you are promoting through our system and how it might be improved.
Source: PayPerPost: Delivering Great ROI
I won’t disagree that those are impressive results. I have doubts about their assertion about continuing traffic, I think they will get a boost early in the week, but that’s it. I also don’t think that an ad about their blog awards is a good example. Look, blog awards are easy. Very popular. Finding new blogs, voting for your friends and favourites. What about other folks? What about other products and services? What about the long-term boost? I’d like to see more info on how particular verticals do (software, services, etc). Again, for me, I think PPP and ReviewMe are good stop gaps. I think they can build interest and short-time traffic well, but to sustain it, you need to be providing information and content continually. Yeah, I’m talking about blogs of course. I’d start a blog to have people link to and from there connections to your download page or service. Engage visitors. Let them know you want to know what they think and you care about that.
Like all parts of business, there are no shortcuts, no silver bullets, no quick fixes.
You said – “I think they can build interest and short-time traffic well, but to sustain it, you need to be providing information and content continually”
I agree and noted that above in the quote from our blog:
“PayPerPost will drive the initial traffic and awareness, but BCA will take over from there by delivering value to the visitor. If you are not getting the same type of results you should take a look at what you are promoting through our system and how it might be improved.”
PayPerPost can’t make a bad site or product good, but it can help good sites and products get the recognition and awareness they deserve.
The first update here:
http://blog.payperpost.com/2007/04/delivering-great-roi-update-1.html
Ted, thanks for your comments and the link (I have it open now).
Looks like I have more reading to do!