In a News Brief received from Media Post, it is discussed that businesses are slow to enter into the blog world because they are afraid of how their business will be perceived if they don’t keep posts current.

BUSINESSES STILL HESITATE TO SET up blogs, according to a report released Thursday by research firm eMarketer. Just 4 percent of large U.S. corporations have blogs available to the public, according to an informal eMarketer survey, and an even smaller proportion of smaller businesses are believed to have blogs. The report, “The Business of Blogging,” advises small businesses that a blog “can be a remarkably efficient advertising tool,” but cautions that failing to keep posts current can signal a downturn in business. “A moribund blog could suggest a moribund business,” warns the report. — Wendy Davis

If that is the reason for not entering into blogging it seems a little shortsighted. If this dynamic marketing tool is something that you are committed to working with, and if you are wanting it to do the wonderful promotion it has promised, a company merely needs to contract a blogger to keep the posts current. There are plenty of bloggers out there that would love to get paid to blog. Don’t let this trivial fact be a deterent to your business blogging. The solution to this “caution” is quite easy to remedy.