Connecting Businesses One By One

One By One Media

July 2nd, 2005 at 7:16 pm

Paying bloggers to promote your business

in: Media

Have you heard of the blogger paid $100,000 to blog about the new Dukes of Hazzard film? Did you know bloggers are being paid to promote products or services in order to raise a site’s Google ranking or search engine visibility?

This Boston.com article - For a fee, some blogs boost firms - raises some logistical and ethical concerns, though. Should bloggers talk about products or services they’re being paid to promote without divulging that relationship, for example? I say no - and I’d bet that popular opinion over time will agree with me on this.

Should you hire bloggers to promote your business? Absolutely - but be transparent about it. Require that they do the same. (Smart bloggers already know that their own reputations are a large part of what keeps people coming back, after all.) In the end, the credibility you gain from taking the high road - along with the increased visibility you win for your brand, of course - will pay off.

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