I was looking through my email this morning and an article by eMarketer.com about what is working in online marketing.  The article goes into some details about what was done in 2005 and in 2006, but towards the end of the article, they provided an interesting graph about the results of their survey.

The ad spend for blogs and blogging is increasing over the last year and now marketers are putting in budgets for social networking.  Obviously, with the popularity now of podcasting and videocasting, these areas are also increasing in marketing budgets.

This is good news for the people like us in the business of social media marketing.  We have seen an increase in business over this time last year, and it seems to be increasing at a fast pace.  As more and more companies begin charging into the game of online marketing, these numbers will increase even further.

Tags: online marketing, marketing budgets, eMarketer.com, Marketing Sherpa, ad:tech, social media