ZDNet cites a recent Forrester study that states 64% would advertise in blogs, 57% would place RSS ads. Forrester also believes that “total US online advertising and marketing spending will reach $14.7 billion in 2005″ – an increase of 23% over 2004.
MediaPost has more on the study, including this:
Nearly half of all marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers, all to earmark those dollars for online ad spending this year.
Why? According to Forrester analyst Charlene Li (who also has her own blog), that’s where consumers are:
“When at-work Internet use is taken into consideration, online consumers spend more than one-third of their time online — roughly the same amount of time they spend watching TV. Yet marketers spend only 4 percent of ad budgets online versus 25 percent on TV,” Li reports.
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A short note about me – I’m a longtime online media veteran and avid blogger who’ll be dropping by from time to time to point out research, studies, and other online industry developments that make the case for promoting your business online. Do leave a comment if there’s something specific you’d like to learn more about, or if I can help locate a resource for you!
