Actually no, it’s not I’m just being cheeky. We’ve had a few clients ask us about this lately so I thought I’d write up my thoughts. So let’s take the first part here. Pay-Per-Post (PPP) pays bloggers to post reviews of products or services on their own blogs, OBO hires bloggers to blog on your own blog. So while our clients do pay a blogger, they pay to have content on their own blog. Close, but still completely different.
Now, why would someone want to hire a blogger to blog for them? Lots of good reasons. One is time. Companies small and large often don’t have the people or time to devote to a blog. The next is expertise. We have experienced bloggers who can make content come to life.
What about having someone who isn’t part of the company blogging, how does that work? Very well actually. Our bloggers are thought of as adjunct staff. Our bloggers work directly with the client to learn about the business and to find out want kind of content will give them the most bang for the work.
Does it work? Hell yes. Let’s look at one of our favourite clients, Eric of Freight and Shipping and their blog. A freight and shipping blog? Huh? Could that work? Well, frankly, yes. Eric has been able to reduce his Adwords spend by half and still increase revenues. His blog has let Eric essentially blow all his competitors out of the water on Google. Eric is just one of our success stories.
So let me ask you this, why pay bloggers to blog about your products on their blogs and step into the mine field that paid blog posts truly are when you can have your own blog, your own blogger, your own content, and your own message blowing your competitors out of the water? Yeah, you might want to talk to Jim or me about this (e-mails: jturner AT onebyonemedia DOT com, tris AT onebyonemedia DOT com).
Tags: Pay-Per-Post, professional blogging, One By One Media, Bloggers For Hire
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