I have been trying to figure a way to work into the mix some of the businesses I visited and met while I was out in the islands and one of the things I thought of for the people at Mauna Loa Macadamia Nut factory was to allow them to talk about the processing of their delicious snack and how it is packaged and sent out to the various parts of the world. I thought about how they could get a blog to their site to describe each of the seasons of growing, and harvesting, and also more importantly making their already open to the public tour a part of their everyday broadcast to the social media world.
They have a building where they do their packaging and processing and roasting. As a group we were allowed to check out their assembly line type of roasting, processing and packaging. I thought it would be a simple way to show the rest of the world this process using a simple web cam and their blog. A page could be set up and the live stream run on the plant while they prepared and shipped their product. This could also be monitored for questions about the process, or a Q&A about what is being done and how. A few short hours a day could really turn into some sales for them overall.
They are a very retail oriented operation and I was thinking that they could generate a few more sales that would not only pay for their program, but also help with their brand. The big Island was a wonderful place and this business is only one of them that is doing well on the island. Social media might just get them a little further as time goes on. Now to see if I can find their Twitter page or if I can find them on Facebook.
Tags: Mauna Loa, Macadamia Nuts, Social Media, Hawaii, So Much More Hawaii Tour, Marketing, e-Commerce
