Comments on: New York Times Must Adapt or Die? http://www.onebyonemedia.com/new-york-times-must-adapt-or-die/ Connecting Businesses One By One Mon, 29 Aug 2011 12:39:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Fast Company: A Magazine That Understands Social Media | One By One Media http://www.onebyonemedia.com/new-york-times-must-adapt-or-die/comment-page-1/#comment-59484 Fast Company: A Magazine That Understands Social Media | One By One Media Sat, 09 Feb 2008 16:34:30 +0000 http://www.onebyonemedia.com/new-york-times-must-adapt-or-die/#comment-59484 [...] is truly the new age of thinking among magazines.  I talked before about the New York Times and how it needs to change its way of thinking and how it does business.  Perhaps Fast Company is showing the way of the [...] [...] is truly the new age of thinking among magazines.  I talked before about the New York Times and how it needs to change its way of thinking and how it does business.  Perhaps Fast Company is showing the way of the [...]

]]> By: Jane http://www.onebyonemedia.com/new-york-times-must-adapt-or-die/comment-page-1/#comment-59480 Jane Mon, 04 Feb 2008 19:26:49 +0000 http://www.onebyonemedia.com/new-york-times-must-adapt-or-die/#comment-59480 Absolutely true, Jim. Our lesson today in my College Reading/Writing class is about internet searches, and the textbook emphasized the fact that a business without an ever-changing webpage/blog is a business that is NOT going to be "found" via a google search for a keyword. Many businesses believe that if they have a webpage at all, they're as 'internet savvy' as they need to be. WRONG. A static webpage is pretty much worthless in this day and age of keyword searches. It is the business with the ever-changing page that will be found by a searcher/customer, and Google will elevate these pages quickly. In other words, a savvy business will hire a writer to make sure its pages and keyword locations change frequently and regularly. As for a newspaper: I haven't purchased one in four years. Everything I want out of the news is online. Absolutely true, Jim. Our lesson today in my College Reading/Writing class is about internet searches, and the textbook emphasized the fact that a business without an ever-changing webpage/blog is a business that is NOT going to be “found” via a google search for a keyword.

Many businesses believe that if they have a webpage at all, they’re as ‘internet savvy’ as they need to be. WRONG. A static webpage is pretty much worthless in this day and age of keyword searches. It is the business with the ever-changing page that will be found by a searcher/customer, and Google will elevate these pages quickly.

In other words, a savvy business will hire a writer to make sure its pages and keyword locations change frequently and regularly.

As for a newspaper: I haven’t purchased one in four years. Everything I want out of the news is online.

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