As I looked over some of my feeds in my RSS reader today I cam across a piece written by Marc Andreessen about the deathwatch of the New York Times.  His sarcasm in the piece makes it a fun read in spite of the message.  His take as I read it is that unless changes are made in the way they are doing business, they will soon be out of business.  I tend to agree with Mark Evans piece that the New York Times must change the way they do business or perhaps the deathwatch will be a credible idea.  We have already experienced the death of a newspaper after 126 years in business. 

As traditional advertising takes a turn in its direction, older traditional media will have to adapt to go where the money is and change their business models to keep revenues that they are losing to online media.