If I had to write a script for a movie about why a company should address the issues of having a blog in their arsenal, the interview with Donna M. Tocci, Kryptonite’s PR manager, would be a great place to start. She serves up a great reason on a silver platter.
2. Is Kryptonite considering starting a blog? Why or why not?
We have tossed around the idea of creating a Kryptonite blog in the last few months. At first we decided against it because would anyone really want to hear about locks all the time? Truly, think about that. A large company like Microsoft has a variety of things to talk about, but a lock company? A month or so later, we revisited the idea and came up with a few variations of ‘just locks’, but then the ‘who’ is an issue. We only have 25 people here at Kryptonite. Although this is still a learning process for us, we do know that if we ever did a blog, it couldn’t come from me, the dreaded PR person. So, in a long, round about way, the answer is ‘not at this time.” We haven’t given up on the idea, but for now, we are still focusing on getting all of the new locks out to our customers, which has been our top priority all along.
At the risk of being ‘too PR’ I do want to tell you that in nine months we have replaced over 350,000 locks to consumers, dealers and distributors worldwide. Does that matter? To the blogosphere, I don’t know, but it matters very much to us, because, at the end of the day, and in the middle of the day and at the beginning of the day, we do care about our customers. End “PR Speak.”
“At the risk of being ‘too PR’…” This is a contradictory statement to “At first we decided against it because would anyone really want to hear about locks all the time?”
Donna, PR is your job and this all could be a great campaign to be honest and forthright with the customers and distributors you deal with each day. They want a place they can go where they can enter into some honest and frank dialogue and you can provide them with information best suited for the message your company is trying to convey.
Donna, have your people call my people, we can definitely help.
[...] years since Shel Israel posted his interview with Donna Tocci, and I also posted on this blog about the Tocci interview. Now it seems that after this lengthy period, Kryptonite has decided to launch a blog. I want [...]