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One By One Media

May 29th, 2007 at 7:10 pm

Mediasphere Radio #2–Special Guest Shel Israel–PayPerPost, professional bloggers, and PR firestorms

Jim and I had another awesome show today and if you missed it live, well you missed none other than Shel Israel  talking about PayPerPost, paid reviews, Ted Murphy and the whole realm of social media.  I want to thank Shel, again, for agreeing to be our guest at the last minute.  Speaking of guests, Ted Murphy, if you’re out there listening, Jim and I would like to have you on the show!

This week the first half of the show was all about the idea, generally, of getting paid to blog–PayPerPost or professional blogging.  Shel’s perspective on social media conversation is something you just don’t want to miss.  For example I never really thought of PPP as a Google-gaming engine (essentially: I don’t care what you say about me, just get the link right so Google finds me).  Shel also got into video a bit, tying nicely into his recent post about Ustream.tv (Shel did you plan that ;)? ).

The second half of the show focused on how to handle, manage, and prepare for a blogosphere-fuel (bad) PR firestorm.  We talked about blogger engagement, setting up your own blog, and inviting the conversation into your own living room.  We also touched on, thanks to a listener question, what about positive PR firestorms.  Jim and I agree you can’t predict them, but if you make a great product and even engage bloggers (yes we even talked about giving away free stuff to bloggers), you improve your chances.  Of course luck has a great deal to do with it.

Next week, the time might change yet again (yes, I’m as tired of this as you and it’s my fault too!), but we’re open to show suggestions and guest suggestions.  Just leave a comment here in this post.

And don’t forget Shel’s Social Media Workshop June 11th and his running challenge with Deb Schultz (sorry Deb, if you’re on the show we’ll pimp your side of the challenge).

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3
  • 1

    Yeah - you better..;)

    deb schultz on May 30th, 2007
  • 2

    So Deb … you want to be guest?

    Tris Hussey on May 30th, 2007
  • 3

    Hi Jim. Photos i received. Thanks

    Bill Compton on June 4th, 2007

 

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