Today we get to be witness to some excellent advice from a blogger who really knows the importance of blogging. Shel Israel calls McDonald’s out for their feeble attempt to enter into the conversation. Shel set forth 5 points to ponder on the part of the McDonald’s blog.
His points include:
1. Start a conversation with your customers.2. Talk about a typical day in the life of a franchise owner
3. Ask your customers what they want of you.
4. Drop the language of corpspeak.
5. Read other people’s blogs.
I too applaud McDonald’s for moving forward with this project, and I’m sure as they work out the bugs, they may even benefit from this blog. They certainly seem to be taking it slowly at the start. I’m sure with a company of this nature, it takes 15 levels of management and 5 law firms and a CEO stamp of approval before the edited copy ever makes its way to the blog. This in no way represents a conversation, and I’m not sure what they hope to accomplish. For now I will take a wait and see attitude, but I will also use this as an example of how not to conduct a company blog.
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