It has been nearly 2 years since Shel Israel posted his interview with Donna Tocci, and I also posted on this blog about the Tocci interview.  Now it seems that after this lengthy period, Kryptonite has decided to launch a blog.  I want to thank Shel for posting about their new blog.

This company as many remember and as Shel so pointedly remarked was "the first company to have been soundly trashed by the Blogosphere." 

My advice then was:

Donna, PR is your job and this all could be a great campaign to be honest and forthright with the customers and distributors you deal with each day. They want a place they can go where they can enter into some honest and frank dialogue and you can provide them with information best suited for the message your company is trying to convey.

She obviously took this sentiment to heart when she opens her post:

I struggled with what would be the first official post. It should be prolific after all this time, right? Grand in nature. Broad in scope. So, I struggled. How would we start this company blog? I struggled some more. And then I realized it’s just like walking into a room full of people you’ve never met - we’ll introduce ourselves to you. It seems like the polite thing to do, right?

This conversational style is exactly what the company needs to convey its message Donna.  It is really too bad that it took so long to get here.  Bravo Donna and company.

Tags: Kryptonite, Donna Tocci, Shel Israel, Corporate Blog, Business Blogs