Eric Masters of Freight and Shipping is one of our favorite clients. He’s a guy who gets it. You might not think a blog about freight and shipping would be a huge success. That, though, depends on your definition of success. For Eric is was improved search engine performance. Eric came to Jim about hiring a blogger for his blog. We provided him with Jane Goodwin, one of our top bloggers. Toby, our good friend and the Diva herself, mentioned the blog in her interview…
However, blogs that concentrate on only a “topic†could be out sourced if there were not internal people resources to dedicate to the initiative. Freight & Shipping is an example of a blog that focuses on providing content about shipping but doesn’t offer insights into the organization. The goal is not to create community but to leverage the blog as a search optimization tactic while still providing customers with information about shipping and the company’s services.
Other services that can be easily out sourced include monitoring the conversation of consumer generated media and developing blogger relations programs.
Source: Interview with A-list blogger Toby Bloomberg
Why is a blog about moving stuff in trucks such a success? Because we met and exceeded our client’s expectations and goals. Eric wanted better SEO results. Instead of paying 14 grand to a company that actually deleted all his sites by accident, he set up Wordpress, hired a blogger and ….
Has made huge gains on Google. He’s #1 on many of the terms he wanted. His Adwords budget could be cut by thousands of dollars a month and…he increased his revenue so much that he expanded to have two new offices. Two! Not, oh yeah a couple extra people. Two whole freakin’ offices! That’s jobs for people in Tennessee and Florida. That’s supplies (computers, desks, etc) that are purchased. That’s all those things. Oh, and he’s still busy. Really busy. He told me this week he’s been so busy that he’s slept in the office a few times. Eric attributes a lot of this success to his blog and Jane, our Masters degree holding, English professor pro-blogger.
So, while some might think that hiring a pro-blogger is the cheap way out, that’s not what we’re about. We’re about understanding what a client’s long and short term goals are. Tweaking blogs to meet those goals and matching the right writer with the right blog. I don’t write about pets, Lorraine does. Tyle handles tech. Jane, well Jane can handle just about anything we throw at her, she’s that darn good.
Yeah, this is something that I’m passionate about and yes, we’re getting busy too.
[...] Evidence that Business Blogging Works By Chris Tris Hussey over at One By One Media points out today that one of their Bloggers For Hire business clients was mentioned in an interview with a couple prominent bloggers. Here’s the post, Freight and Shipping mentioned on Net Concepts. [...]