You might think web/blog metrics are only for the geeky set, but really the days of arcane and generally useless stats are pretty much gone.  This post from Beth Kanter explains how GA is helping a small non-profit meet the needs of their clients:

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples.  (BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.)

Laura Whitehead, Chief Officer at South Hams CVS responded with lots to share.  Here’s how she is using the tool for decision-making.  What is amazing is that she has obviously created a data driven culture in her organization.  Thank you Laura for sharing your knowledge! Source: Beth’s Blog: How Laura Whitehead of South Hams CVS has created a data driven culture in her Nonprofit using Google Analytics

After using lots of different metrics apps, I’ve settled on Google Analytics and FeedBurner’s feed and blog stats (of course FeedBurner is now a part of Google).  Why?  These apps are easy to “install” on a blog (generally just inserting a bit of code into the footer of the template), run on their own (GA is delayed by a day and FB’s blog data is live, feed 24 hrs), and easy to understand.

Jeremiah has been looking at metrics too…I’ll have to listen/watch his show to if I have anything to add to his recommendations.