Comments on: Copeland of Blogads Calls Out Calacanis of Sequoia On A 10K Smackdown Bet http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/ Connecting Businesses One By One Mon, 29 Aug 2011 12:39:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jake Ludington http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/comment-page-1/#comment-53589 Jake Ludington Thu, 22 Feb 2007 02:00:57 +0000 http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/#comment-53589 As I posted on my own blog, I think the matter of how Weblogs, Inc benefitted bloggers as a whole is a bit more complex than a simple monetary transaction between advertiser and publisher with an agency (BlogAds in this case) in the middle. When Engadget, or Joystiq, or Cinematical, or Slashfood, or whoever links to me, I make money the day they link because more people see my ads. I keep making money for many days to come because I continue to get referral traffic from the site. I also get bumped up in the search engines on whatever the topic I posted on happened to be. And there are probably benefits that haven't occurred to me. I'm sure I'm not alone in this indirect benefit from a Weblogs, Inc link. BlogAds only makes me as much money as the inventory they are able to sell, which in my experience is something less than 5% of my annual blogging income. As I posted on my own blog, I think the matter of how Weblogs, Inc benefitted bloggers as a whole is a bit more complex than a simple monetary transaction between advertiser and publisher with an agency (BlogAds in this case) in the middle. When Engadget, or Joystiq, or Cinematical, or Slashfood, or whoever links to me, I make money the day they link because more people see my ads. I keep making money for many days to come because I continue to get referral traffic from the site. I also get bumped up in the search engines on whatever the topic I posted on happened to be. And there are probably benefits that haven’t occurred to me. I’m sure I’m not alone in this indirect benefit from a Weblogs, Inc link. BlogAds only makes me as much money as the inventory they are able to sell, which in my experience is something less than 5% of my annual blogging income.

]]> By: Jason http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/comment-page-1/#comment-53578 Jason Wed, 21 Feb 2007 08:56:11 +0000 http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/#comment-53578 Jim: WIN bloggers when I left were making at least $10-15 a post and more than that in many cases. Folks did 2-4 posts an hour, and that is $20-50 an hour, which is $800 to 2,000 a week *if* they were fulltime... that is real money. We had hundreds of them, and spent six figures a month on bloggers. So, we spent millions a year. Now, we didn't have many full-time bloggers (probably 10 when I was running it)... but that was the model. We were always about part-time work, not full-time work. We liked to have a dozen folks working on a blog part time as opposed to two full-time folks. best j Jim: WIN bloggers when I left were making at least $10-15 a post and more than that in many cases. Folks did 2-4 posts an hour, and that is $20-50 an hour, which is $800 to 2,000 a week *if* they were fulltime… that is real money. We had hundreds of them, and spent six figures a month on bloggers.

So, we spent millions a year.

Now, we didn’t have many full-time bloggers (probably 10 when I was running it)… but that was the model. We were always about part-time work, not full-time work. We liked to have a dozen folks working on a blog part time as opposed to two full-time folks.

best j

]]> By: Jim Turner http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/comment-page-1/#comment-53576 Jim Turner Wed, 21 Feb 2007 03:57:07 +0000 http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/#comment-53576 Well it looks like my chance to make $10K the old fashion way is out. I guess I'll have to beg, borrow or steal....or advertise. I am curious however about your statement of "we made millions for bloggers too". I would have to know what you mean by "bloggers", as to me, you could be meaning 3 or 4. I have spoken to a number of people that were WIN bloggers and have not had any of them tell me they could live off what you were paying. Well it looks like my chance to make $10K the old fashion way is out. I guess I’ll have to beg, borrow or steal….or advertise.

I am curious however about your statement of “we made millions for bloggers too”. I would have to know what you mean by “bloggers”, as to me, you could be meaning 3 or 4. I have spoken to a number of people that were WIN bloggers and have not had any of them tell me they could live off what you were paying.

]]> By: Jason http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/comment-page-1/#comment-53574 Jason Wed, 21 Feb 2007 03:11:23 +0000 http://www.onebyonemedia.com/copeland-of-blogads-calls-out-calacanis-of-seqouia-on-a-10k-smackdown-bet/#comment-53574 1. this was a joke of a comment 2. I'm not running Weblogs, Inc. any more... so I can't really take up the challenge 3. i'm sure henry has made millions for bloggers and I know when i was running Weblogs Inc. we made millions for bloggers too. however, comparing a publisher to an ad network is like comparing apples to orchards in my mind. 4. our bloggers take no risk and have no cost... so, they are taking a much different path than the publishers who might work with henry. 5. henry is a nice guy... my point is I don't think he can run with me. :-) 1. this was a joke of a comment
2. I’m not running Weblogs, Inc. any more… so I can’t really take up the challenge
3. i’m sure henry has made millions for bloggers and I know when i was running Weblogs Inc. we made millions for bloggers too. however, comparing a publisher to an ad network is like comparing apples to orchards in my mind.
4. our bloggers take no risk and have no cost… so, they are taking a much different path than the publishers who might work with henry.
5. henry is a nice guy… my point is I don’t think he can run with me. :-)

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