This week’s radio show that Tris and I did at Blog Talk Radio had a topic that was dear to our hearts. Content in blogging is king, but it is not the only thing there is to blogging. Many people believe that you can set up a blog start putting content on the blog and suddenly the company is a success. This is just not true. Blogging is more than just words on a web page or words typed into a blog platform. Blogging is so much more than writing cool content.
We discussed this at length today in our podcast. You can listen to the podcast or download it to get our take in what blogging is and what we define as a blogger and their duties.
Blogging is understanding not only how to write really good content, but understanding the back side of the platform, with using analytics, using RSS feeds, and many of the tools out their that will help you produce good content. Blogging is more of a whole concept and job description and a expertise. What expertise does a blogger bring? We think they are Community Managers or Social Media Managers. What do you think a blogger is and what do they bring to the table?
Technorati Tags: Jim Turner, Tris Hussey, Blog Talk Radio, Mediasphere Radio, Blogging, business blogging, podcast, blog platforms, blog content, analytics, blog tools, RSS, web feeds, professional blogging, blog jobs, social media, Community Manager, Social Media Manager
Jim, I enjoyed listening to the show today. The discussion about bloggers as Community Managers was especially helpful. I find that I spend more time building community than writing content, although I’ve never stopped to figure out what percentage of time I allocate to different aspects of blogging. I’ll take a stab here at ranking the various tasks according to time spent:
1. Reading feeds to stay abreast of industry news and trends and to read other voices who write about social media and conversational marketing.
2. Carrying on a conversation — commenting on other blogs and replying to comments on my blog
3. Writing content
4. Marketing the blog
I read about 150 blogs. I’m always finding new, interesting voices. So that figure creeps up to 200. Every few weeks I prune the list and get it back down to the 150 range — so many good blogs, so little time.
Thanks for listening Connie. It was a pleasure having you guys in the chat. It makes it easier to talk when you are not just free forming the conversation.