Comments for One By One Media

Comment on “So How Did You Get So Many Followers On Twitter?” by Easton Ellsworth

Easton Ellsworth — Tue, 06 Jan 2009 21:29:50 +0000

A touch sneaky, but very smart, Jim!

Twitter follower count is the Technorati rank of ‘09.

Comment on New Business Card “Just Google My Name” - Are you A Google Celebrity? by liyan

liyan — Thu, 25 Dec 2008 13:25:45 +0000

i love to name my google my name

Comment on Social Media Tools Like Twitter Can Be Tough To Implement by sandeep arora

sandeep arora — Wed, 10 Dec 2008 12:53:58 +0000

great analysis of two of the most controversial points.

Forget the “influentials.”
I agree with what you say - but then look at Commoncraft. What happened to them is a perfect example of that Guy says - if people love your work you are all set.

Infact influentials wrote about Commoncraft much later.

Get as many followers as you can.
I totally agree with you on that point. Infact Twitter has been suspending accounts of heavy spammers. I do not know what criteria they use. Will be curious to know

I really liked Guy’s post - we created a Flash on it http://vizedu.com/2008/12/how-to-use-twitter-as-a-twool-part1/
Check it out - it’s fun

Comment on Twitter Monitoring For Lead Generation and Sales - The Twitter Leads by Susan/Unique Business Opportunity

Susan/Unique Business Opportunity — Wed, 10 Dec 2008 01:10:13 +0000

It makes sense. I just hope that Twitter does not become over commercialized. It’s fun to connect with people now and having to wade through the commercials may make it tedious.

Comment on Budgeting Social Media Management by Stuart Foster

Stuart Foster — Fri, 05 Dec 2008 13:26:26 +0000

The only real costs for social media is a committed salary amount, a time commitment and a willing to learn. It really is that simple. Can certain people make this leap into the fray easier? Absolutely. By reading, talking with experts and carefully planning out your strategy you can avoid a lot of the pit falls that plague companies beginning to interact in the social media space.

Comment on Reputation Management: It’s A Big Ass Internet by sonny

sonny — Thu, 04 Dec 2008 18:37:58 +0000

I Like your blog - I am in the reputation management business and read it all the time. Good entry!

http://www.reputationarmor.com

Sonny

Comment on Twitter Keeps Flying But Magpie Makes The Money by Jim Turner

Jim Turner — Tue, 02 Dec 2008 05:36:49 +0000

James I am continuing some of the discussion in the next show tomorrow night if you want to join I would love to have you. All of these points are great! With the announcement of Pownce being dead and buried, now is a time when I think we are about to see the emergence of a new age of micro publishing or micro media.

Comment on Twitter Keeps Flying But Magpie Makes The Money by James

James — Mon, 01 Dec 2008 21:28:44 +0000

Great conversation and I enjoyed listening to the archive show. Again, sorry I was unable to participate on behalf of Twittad.

Everyone here makes very good points about advertising and Twitter. Each individual user on Twitter is in effect advertising their blogs or maybe even products like Wine Library TV or Alltop does. However, it is their voice, not someone sending out their blogs or products in a advertisement. That is a huge difference, and in order for Twitter to realize the community that they have built, Magpie will not survive the simple economics of their business plan.

On Twittad, what we have done is form a platform for advertisers to reach a passionate community through brand or product placement on a users background. There are some obvious flaws that many in the blog world have picked up on, however our model is one that can work with Twitter as they grow.

If I can just explain a few points:

1) Twitter backgrounds are not clickable: Correct. They are not. However, how can a website company with 3.6 million users be valued at 50+ million with no ad revenue and no way to track ad clicks or sales? The future as I see it, is a more interactive Twitter website, in HTML form for clickable ads. Engage users to visit the website, not just on handhelds, and bam! You have yourself a HUGE ad/revenue model. 140 characters can take you to the mainstream, and get users engaged..next is generating revenue. (see early facebook business model)

2) People dont visit profile pages. Again, partly true in Twitters current business. We are seeing some positive results from advertisers, and will be posting some case studies in the next 2 days. But as I mention in #1, making pages more interactive increase web hits where the ads are served.

3) The targeting of ads on Twitter will be even better than most people can imagine. Companies like Lotame, and others would absolutely love the data that comes from Twitter. The ability to match Twitter stream conversations with target ads will increase the effectiveness of advertising on Twitter.

I built Twittad because I believe very much in Twitter. I am a passionate user on Twitter, and could have easily built a business model of pushing ads in Tweets. But to me that is not the answer.

Regards,
James Eliason
Founder/CEO Twittad.com

Comment on Twitter Keeps Flying But Magpie Makes The Money by Jim Turner

Jim Turner — Wed, 26 Nov 2008 18:14:20 +0000

Funny Grant that you and CK both used alien references here! I need to start worrying about Twitter being from area 51.

I think Magpie is a trailblazer or on point with this, and we all know who gets shot first or steps on the mine. They are going to take quite a few hits and perhaps Twitter is watching intently on what is being said and getting free feedback. If not they need to be. We did a radio show last night and talked a lot about Twitter. You can download the archive of the show on the right sidebar if you wish. Thanks for your thoughts and for keeping an open mind.

Comment on Twitter Keeps Flying But Magpie Makes The Money by Grant Griffiths

Grant Griffiths — Wed, 26 Nov 2008 15:56:48 +0000

I have come out against Magpie for a couple of reasons. First, they push the ads through and to your twitter stream. That bothers me. If there are going to be ads pushed to my own twitter followers, I want to have control when that happens. Second, I am not convinced yet we will have any control over how Magpie pushes the ads and what they will push.

While I would agree, there will be ads on twitter someday. The folks at twitter are going to monetize it and we know they will. I just don’t think it will be quite so much in your face as Magpie appears to be.

For me, I would rather pay a monthly premium for twitter then see it packed full of ads and other monetizing efforts.

Thanks for your post. I am trying to keep an open mind on this subject. However it is hard. I feel like my space is being invaded by space aliens.

Comment on Reputation Management: It’s A Big Ass Internet by Jerry Wilson

Jerry Wilson — Wed, 26 Nov 2008 12:25:15 +0000

Even some small companies are scared of anything 2.0
Here on the Texas coast we used smoke signals up until last year! (Seems like)
They are so proud of their little billboard on the web and firmly believe that’s all they need to attract new customers. Pushing 2.0 ideas to a .5 mind is a slow and painful process!

Thank you for this blog
JW

Comment on Reputation Management: It’s A Big Ass Internet by Why Big Companies Are Scared of Social Media

Why Big Companies Are Scared of Social Media — Wed, 26 Nov 2008 07:05:58 +0000

[...] November 20: I’m going to join Jim Turner at One By One Media Blog in his challenge to Motrin, Johnson & Johnson and McNeil Consumer Healthcare - the marketing [...]

Comment on Twitter Keeps Flying But Magpie Makes The Money by Alex -S-

Alex -S- — Tue, 25 Nov 2008 15:42:52 +0000

I too have no problem with twitter making some money -after all, despite some fail whales etc and that big follower drop when the changed servers - they’ve given us all a great little platform - isn’t it only natural that they should make some financial gain out of that.

Like Lucretia Pruitt said -this just seems like the lazy man approach: “Oh look -lets serve ads though twitter, the heck with how people see it we’ll be the first to do it and make a truckload of money” Seems to me their whole viewpoint of how to make money through Social Media got somewhat skewed and corporatized

I try my best to stay “Ad free in ‘03″ (Wait it’s 08 - oh well it rhymes - i use:
http://lastweet.appspot.com to check in now and then - if any of my followers are on the magpie wagon -they’re not on mine I want ads -i’ll watch TV or pick up a newspaper - not twitter, not yet anyhow.

Also - if you use Firefox (and why wouldn’t you?), get yourself a scarecrow: http://www.designmeme.com/scarecrow/ - a nice little greasemonkey script that block those pesky magpies from pecking at your tweets.

Magpie? Not on My Watch!

Comment on Twitter Keeps Flying But Magpie Makes The Money by Jim Turner

Jim Turner — Tue, 25 Nov 2008 08:19:08 +0000

CK I will be the first to call out the national guard on your behalf if I see a Magpie twitter with your name on it. I’m not against Twitter making a buck I’ll make that clear on here as well. Like I have told others, I would pay a premium to Twitter for the use!

Comment on Twitter Keeps Flying But Magpie Makes The Money by CK

CK — Tue, 25 Nov 2008 08:09:50 +0000

I’ve been VERY vocal over this subject on Twitter (and yes, I was very vocal when FB used Beacon to create fake WOM on my colleagues and friends and deleted my FB account last Dec).

Magpie is a company–it is pushing the envelope and they obviously think enough ppl put $$ ahead of trust. Perhaps they are correct.

But it is the worst model becuz it mixes advertising with conversation. And it is the most deplorable example that I, as a marketer–and as a person with very strong convictions–could set. I do not practice such models and I never advocate that my clients should. Rather, I encourage developing relationships, creating value and never, ever sabotaging trust.

As I continue to say: I have done searches on summize and found ppl that hate the service…and THOSE are the ppl I’m following (ha, ha!). As a result, it has brought me new people that I respect greatly to follow–so here I thank magpie for giving me a way to find terrific new colleagues that disagree with their model, too.

People say “but these are hard times, we need money!”. Yet it is in the hardest of times that we confirm our character and what we value most. For me? I value that people on Twitter engage in conversation, intelligent debate and share insights, their smarts and, mostly, their time with me. So, why, oh why, would I ever respond to that kindness with an ad that says “be a rockstar like me and join magpie!”

(note: if I ever do respond with such an ad, I’ve been abducted by aliens who are doing terrible things to me so please send help)

Net net: there is a better way…after all, we’re an innovative bunch being that we’re early adopters and smart marketers.

Nice to meet ya and great post.

PS: Twitter has every right to monetize the gem they’ve built–I would even pay to be on Twitter (as I do on Typepad).