One By One Media Gets A New Look

Do you remember when you were a kid and you got those brand new pair of tennis shoes?  I remember when I got my first pair of Chuck Taylor Converse.  They were not too unlike the ones pictured here, but mine were white.  I remember so vividly the fact that I thought I could run much faster and jump much higher with those brand new shoes.  I know now it was probably psychological, except for the fact that they didn’t have duct tape holding the toe part of the shoe on my foot.  They were also quite a bit different than getting those hand-me-down shoes, but I digress.

Those of you that have been following along here over the last 5 years know that from time to time we tend to make some sweeping changes to our look and feel of the web site and blog (terms I believe are synonymous).  This is the latest look and feel that we have made and I believe I can now blog better, write better, speak better and everything else has been taken up a notch.  Like that kid that could run faster and jump higher, I feel invigorated.  We will continue to always be testing new widgets and plugins and every tool out there, but for now it is clean and tidy here and I love it that way.

I have Debbie Lawrence of Lagniappe Marketing to thank for the new look and feel.  She is amazing and allowed me to participate in what she calls the “Sausage Making” process of watching the new design come together.  We are using Brian Gardner’s template and I recommend all of his work as he has some great themes to work with and to make your own designs.  In fact, Debbie was the designer and coder and all-around sausage making queen for the site over at the Modern Media Man Summit which is another of my latest projects.  That site is also a Studio Press theme.  Thank you Debbie!

I expect things to pick up here a little since I have this new running faster and jumping higher ability.  Take a look around and tell us your thoughts.

You can also see that we have added to the home page our sites at Bloggers For Hire and at Social Mediasphere TV.  We will be picking up the pace there as well so feel free to grab those feeds too.

Is Facebook The New Television In Advertising?

As we approach the Super Bowl this weekend, it is that time of year when we all gather around the television to watch our favorite event, not the game itself but the commercials that are aired during the game.  There have been parties centered solely around the advertisements, and they have sites dedicated to them, and those that have no idea what American football is that turn on their TV’s.

I was recently aware that Pepsi has decided to go in another direction for its advertising that normally takes place during the super bowl.  Many other companies are now getting online as well.  I think we are about to see this as a trend.  What is it that is capturing the hearts, minds, and most of all the attention of the public?  Facebook.

It used to be that the television was the pinnacle of the advertising world, and for the most part it still is, but that trend seems to be changing.  With Facebook now entering the hundreds of millions of users, brands are beginning to rethink their use of their advertising dollars.  In addition, the target is more precise and they are getting more conversions.  I have been try8ing to understand the metrics behind the idea of television advertising as well.  We used to hear of the millions of viewers that this show garnered, or the numbers of people watching each show, but there was never any real metrics to determine other than polls and ratings.  With Facebook and other applications, we can see the clicks, the landing pages, the exit pages etc.  It has a more precise feel to the campaign.

This is the way ot the future as it relates to advertising, and once the Facebook’s of the world can get millions of dollars to get your attention for 30 seconds, the next big thing will come along.

Someone Has To Pay For Free

I have been writing this post in my head for a while after I was catching up on the drama that unfolded with Jason Calacanis and the people at Comscore.  If you have no idea what I might be talking about, you can read all about that flap on Jason’s Posterous blog, and certainly the echochamber that ensued following as compiled by Techmeme and listed out by Jason.

In the tech world online and in social media circles we have been trained that we can do a whole lot of things for very little, and in most cases, everything we want to do has a “Free” application associated with it.  Things like YouTube, Blogs, Twitter, Facebook, Flickr, and a plethora of other things we “sell” to clients and companies that come in our toolkit we obtained for free or for very little investment.  Our investment at this point has been the time it takes to understand and implement the use of such tools.  This has been a very lucrative part of being a social media consultant and I suppose why you cannot swing a dead cat in a room and not hit one or two of the “experts” in our business.  Free is always easy to sell.

I have talked before about “The Problems of Free“, and I also talked about how companies are using free as a business model. I want to turn back to the discussion or debate related to Comscore.  We have begun to expect companies to provide services online for free or for very little cost, and as I see it that proposes a problem somewhere in the chain.  Comscore cannot compete with Free.  Someone has to pay for free.

If you are providing a service online, or if you have the latest cool application and you offer it to your users for free, how do you make money?  I often ask many of the startups that come to me what their revenue model is and how they plan to make money.  This is usually followed of course with “How are you going to pay me?”  I am not yet providing “Free” for my own services.  Many companies have long drawn out plans with “ad revenue”, affiliate marketing”, or worse yet I get a blank stare of “we have not yet come to that part of the business plan.”

In the end, you have to pay for the service you provide, be it your time, servers, salaries, and long lunches at In-N-Out.  Comscore is having the problem explaining that they have to pay their bills.  We have to give our stockholders a piece of the pie and we have to pay our salaries and everything associated with the costs of giving you what you want.  They are not able to barter it all and they certainly cannot ask their employees to do it out of the goodness of their hearts, so they have to charge.  I am not sure whether Jason or anyone else has really come up with an alternative to charging for Comscore’s services, other than perhaps the aforementioned ad revenue or the like.  Someone has to pay for the free in the chain of the exchange.  The problem that I see is that Comscore is asking the customer to pay when others are offering it for “free”, but even in that instance, someone is paying for the free.

Photo via Photos8.com

Is Your Business Creating “Wow” Moments?

I just came from a meeting where I was subject to a few “WOW” moments.  There are a few times in my business where I get to see some cool technologies that revolutionize the way we communicate, or listen, or perhaps the way we drink our coffee.  All of it is related to entrepreneurs that are taking their ideas and making them work.

The same should be for businesses that are already established.  We have been told the quote “innovate or die.”  We heard it as recent as the opening keynote at CES.  That is a mantra that all businesses should be paying attention to in the future.  Innovation is key to keeping your product or service fresh.  People will want to continue to buy if it changes and is better or changes their lives for the better.  I think Ford is doing that with its own innovations in vehicles.

I hope that in the coming weeks, we will be creating some “wow” moments for our clients and business partners.  We can use the “Wow” we are seeing as innovations and implement them into our daily routines to help clients and others change and make their own “wow” or awesome sauce or whatever buzz phrase you choose.

Stay tuned for some magical moments here at One By One Media, as we start on a mission of creating “Wow” and innovating our services.  I challenge all of you to have your own mission of creating “Wow!!”

photo via puliarf

Trust Is A Business Virtue

trustTrust. The word is bantered around in many relationships and it has a home in business as well as that puppy love crush you had in the 4th grade. Business can thrive when people trust each other. Not only in the relationships between businesses and their customers, but in the relationships you also have with the people you work with behind the scenes. I make it a point not to do anything that will make me mistrusted by the people that deal with me.  Generally speaking, what you see is what you get.  I try to be Genuine as the moniker on my twitter account reveals.

Customers trust that their needs will be met and that what they have paid for in your product or services is what you are providing. There have been a number of times that I have reduced my fees based on poor performance. Something that was unforeseen or a part of what was promised occurred differently and we work with the client accordingly.  They trust us to get the work done.

You also have to trust the people that are in the trenches with you on a day-to-day basis. They are working hard to make you a success and in turn you have to earn their trust by making sure they have all they need to perform their jobs and they can trust you will hold your end of the relationship as well by paying them and keeping that part of the program stress free.  Trust is an issue that we all need to keep in mind when doing business.  When you say trust me, can we?

Dust Off Your Blog and Fix Your Foundation

I have been keeping ahead of the game of new and shiny objects by trying out the latest and greatest in tools that can be used for social media programs at companies. I have always come back to the main point of view as it relates to tools that work.  I was reading a recent blog post by David Armano related to this very idea.  David states better than I can about dusting off some of the old tools before trying out new and shiny ones:

Your Blog(s): Your company is blogging. Congratulations. Is anyone listening? Blogging was the bright and shiny object of 2006-2008 and many companies found out just how hard it is to do well. Good blogging provides value. It is interesting and generates a healthy amount of comments and conversation which in turn generates a good dose of Google juice. It’s also terribly difficult to sustain. It requires cultural shifts within an organization, and has to be prioritized (read: made part of someone’s job). Frankly, I rarely see outstanding examples of a good company blog. That doesn’t mean it’s not worth doing (if it makes sense strategically), but doing it well is another story.

Many companies have still not taken on blogging as a tool that will work for them.  They have gone straight to Twitter or Facebook fan pages or none of the above as yet.  I am of the camp that blogs are a place to start, and a place to start a social media foundation.  I am dusting off the blog here and trying myself to get back into the swing of blogging for business.  This is the message I mention in most conversations.  Is you blog dusty?  Perhaps a little cleaning is in order and some attention given. Then you can go off to find a new and shiny tool.

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The Social Media Revolution

I am behind the times on this one but I wanted to get it on my site to refer to it later.  This is a great video and worth the watch.

Some of the information in this video is already obsolete.  Social Media is moving at a rate that none of us can keep up with, and I for one sometimes must take a step back to look at the big picture to keep up with the rate of growth.

Social Media Strategies Don’t Matter – It’s All About The Execution

I have been writing this blog post for the last 5 years.  No, I haven’t been actually writing this post for that long, but I have been preparing to write this post for nearly that long.  You see I have been a strategist a long time in Internet years.  I have put many of those strategies together, and I am happy to say that many of them actually worked, but I must also say unfortunately, some of them and I should say more than I care to admit have probably failed.  I tried most of these ideas and “campaigns” on my own company and used myself as the test subject.  I have always tried them in my own marketing, advertising and public relations and as I said, some work and some don’t. This post is not about the “try” or “the idea”, but the execution.

Many colleagues out there are expert strategists.  Many charge a pretty penny to come up with a strategy.  In fact, I too charge for that, and some would say (you know who you are) not nearly enough, but that is for a another post.  There are some great plans drawn out on the whiteboard of board rooms, and there are some bar napkins that I would like to have in a shadow box case as many of our greatest companies started there.  My company in fact was sort of started as a dare I think one night after having had too many drinks.  Having a good job and a stable company to work for, why would I ever jump into the entrepreneurial pool? I blame the alcohol.

“Build a better mousetrap and the world will beat a path to your door.” ~ Ralph Waldo Emerson

All of us have the best mousetrap. That is our strategy.  We have the best way things can be done and the way that they should be done according to our extensive research and study. For my extensive study and research, (please see the archives here for a start) I have tried and failed and taken those ideas that have been most successful.  Some of it is still theory after all social media has been around less than some of my young children.  Given what we know of facts and how they are applied to each circumstance, all of the strategies seem to be close to the same Plan A or Plan B depending on which consultant or agency you happen to speak with about your company and needs.

I have noticed a trend based on some of the ideas and strategies implemented.  When companies are happy with a certain strategy it is only after the execution stage.  Most of them are all excited and gung-ho when the strategy is discussed and laid out in front of them, but the truly satisfied are not such until after the plan has been put into place and the results come to fruition.  Be it as simple as starting a company blog, setting up a comment policy, providing a podcast, or research on community outreach and providing that service and seeing your first conversion, the elation comes when the plan is executed.  It can be even more rewarding when a multifaceted and long and expensive journey has been commenced.

I am known for providing a sports metaphor now and then and this is not much different so I apologize for this ahead of time if you hate those. If I draw a play in the sand and at the snap of the football all goes to hell in a hand basket, the best laid plan pf x’s and o’s is not going to get me points on the board.  But when you truly make a plan, draw out a play and then deliver the ball to the end zone, all are happy and we get to celebrate with high fives all around.  Seems pretty simple.  The problem has always been execution.  As consultants or strategist are you executing your plan?  When was the last time you were in the end zone?

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How Is Your Handwriting?

There is something to say about getting a handwritten note in the mail. It may go back to the day when I was a young boy and we actually walked a mile to get the mail and it was so rewarding just to find that you had a letter from someone.  My mother would read the letter as we walked back home.  Or it could be that it is special when someone takes the tie to sit down and labor out a thoughtful note and spend the money and time to make sure you get it.  Either way, it is an art I think that is slowly going away with new technology and how we can just update our status or send a quick typed out email with LOL typed into 6 times.

I decided I would sit down and do that this time as i had a special reason for thanking this person.  I pulled out my fourth pen amongst the crayons on the junk drawer before I finally found one that would mark a mark, and sat down with pen in hand and began to write.  Yes that type of "write".  I suddenly realized that I was way out of practice with writing.  I realized that I only write chicken scratched notes while on the phone with people, and it has bee months since I actually wrote a check. I am out of practice and not sure I can even read my own writing.

I decided I need to practice this a little more otherwise I can’t look my kids in the eye with a straight face when I scold them on their penmanship at school.  Who knows, perhaps they won’t actually have writing in schools anymore. They may have texting 101 or shorthand for mobile 101.  Sad.  Now the next problem I have is actually finding an address for someone that does include an @ symbol.

[Photo via Wikipedia]

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Jeremy Wright Leaves b5media – netmobs Launches

An old friend of mine is stepping down from b5media and he went public with it today.  I have known for a little while about his plans as we are actually working on a few projects together.  It is nice to see change happen but it can also be a little difficult to adjust.  I have always known Jeremy was a visionary back when I first heard of the fact that he was auctioning himself off as a blog consultant. 

I wanted to take am moment to congratulate Jeremy and the folks at b5media and also welcome their newest CEO Elaine Kunda.  The funny thing is I was not sure this was going public until I had actually read it on one of my own client’s blogs.  Strange how you found out about news.

Jeremy, as always you have been someone that has led the way in the blog world, in the social media world and now we are looking towards some big things from you in the near future with netmobs.

Tags: Jeremy Wright, netmobs,