In keeping with our Gumpisms about blogging, I ran across an article today by Tom Pick. His question, and one that should be asked by every business, is whether blogs are a marketing tool or a public relations tool? He’s right there hasn’t been enough written about this dilemma of choice as to which path [...]
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Blogs Are Like Pliers
If Forrest Gump Was A Business Blogger
Actually, Forrest Gump in this case is Mike Sansone. No Mike, I merely mean you have made a "Gumpism" out of business blogging. I first met Mike Sansone at the Blog Business Summit in 2005. For a small town blogger, Mike can make a global splash in the blogosphere. Mike is a fellow blog evangelist [...]
Can Blogging Replace Pay-Per-Click and SEM Campaigns?
I have been speaking with a number of small businesses lately. It seems that we have taken on the task of getting little companies in competition with global companies, expanding their reach to anyone with a computer. One of the common denominators that seems to rear its ugly head in each conversation is the huge [...]
Tech Crunch Discovers New Virus In The Blogosphere
TechCrunch today invites us to visit another pay-per-post company that was just today launched to compete with Pay Per Post, CreamAid and LoudLaunch. Mike is correct, there seems to be a recent surge or "virus" of this business model as companies continue to try to capitalize on the buzz created by the word of mouth [...]
Scoble Calls It Quits
This is what happens when you scan your feed reader to fast and try to comprehend the multitude of information that you have to cover in one day. It could be that the cold medicine I took is always beginning to have its effect on my brain cells. What Robert was talking about was not [...]
Getting and Keeping People Informed: Collaborative Intelligence
Tris Hussey, Scott Goldblatt and I have been speaking about RSS feeds and how we can provide our clients and customers with a competitive advantage in online intelligence through web feeds. At the Blog Business Summit today we may have found and answer through the breakfast host Attensa, and their Director of Marketing, Scott Niesen. [...]
Blog Business Summit Here We Come
This was a last minute decision on our part but we will be attending the Blog Business Summit in Seattle from October 25, 27, 2006 in Seattle, Washington. We intend to meet as many people as possible there and possibly meet some old friends and people that evangelize blogging as we do. Please come [...]
The Weil Manifesto
A manifesto is a public declaration of a position. We now have a public declaration about business blogging from Debbie Weil, author of the popular book, “The Corporate Blogging Book.” She is by far one of the most influential business consultants on the planet so when she talks people listen (yes, I stole that [...]
What is Blogsharing?
“Blogsharing” is a term I have coined for having more than one blogger per blog. It is a way to spread the workload of providing quality content for a blog. Many companies have told me that they just don’t have the manpower to operate a blog as a communication tool. I hear many excuses:
“I can’t [...]
Carnivals and Capitals of Blogging
One popular site is Carnival of the Capitalists and many other capital sites and carnival sites. I often tell my clients to join in these communities because they offer ways to gain links to information they have posted and the ability to get links to your site via a blogging social network.
I have been trying [...]



