This question is often asked a few days after my clients get their bill for our services.  It’s not a bad question.  If I have done my job correctly they are excited for the new marketing campaign and are deeply involved in the new project and are committed to making the plan a success.  I [...]

Business Week Online Magazine has published an article that discusses the paid search campaigns of medium to small sized firms and reveals that the larger companies are begging to nudge out those companies that thrived in this arena previous.  This is forcing medium and smaller companies to begin to look elsewhere for their advertising real [...]

Part of our focus here at One By One Media is to help companies build a community one person at a time.  It’s part of why we chose the name of the company.  A community is not built overnight, and unless you really know how to build that community it can be a difficult task.  [...]

Robert Scoble recently revealed to me that the popular technology news site is controlled on the back end by a human river guide.  I refer to Gabe as a river guide because of the now often referred to "River of News."  The guide, in this case Gabe Rivera, picks and chooses news items to appear [...]

In my early days as a blogger, I began learning and using blogs as a father. I spoke about my children and family and was labeled as a Daddy Blogger. As a result of those ties to the community, I read a number of blogs in the parenting arena. One of my daily reads is [...]

Reading Kevin Hillstrom’s take on Coldwater Creek: The Little Engine That Could, made me begin thinking about catalogue companies and their online marketing campaigns.  This is the season for catalogues to begin showing up in our bathrooms of the house with circles around those things in each that are on our respective wish lists.  Somehow [...]

I was reading an article that Shel Israel wrote about his recent experience with getting Internet access and paying an exorbitant fee. I also had a recent experience with Internet access, but it was not in some far away land or exotic port such as Shel describes. It was in the good ol’ U S [...]

I have to hand it to art2blog, for their ingenious title of their latest article "$15,000 For A Story On Digg."  It amazes me the way companies want to scam the system or to get results with the least amount of work.  I suppose its the American way to buy results instead of working for [...]

I used to be able to have an intelligent conversation about world news, about politics and about the latest in sports.  Now I can only seem to discuss what came across my feed reader.  I was joking with my wife about reading my daughter’s report card this time.

"Honey, can the school start sending these report [...]

I have been following the story closely about PayPerPost.com and the latest release of ReviewMe.com and have watched as bloggers attempt to disclose their involvement and generally how things are going on the "paid for consumer generated content".  One the people that recently posted a review for ReviewMe.com did so a little differently than I [...]