I have been struggling to write this now for 3 months.  I have been cautioned, counseled about its content, prodded for its distribution, and have reached for publish and stopped a number of times.  The tough things in life are never easy, and admitting failure or that you have done something wrong or even just doing the right thing and standing for what is proper can be a rough task.  I try to be the example to those around me and so it is with that in mind that I have decided to make this statement to my friends, my followers, my family and the community that I belong to in hopes that I can move forward.  The community I refer to is inclusive of the men and Dads out there as well as my business contacts, my colleagues and those that I have been fortunate enough to know over the years and grow with over time.  I cannot continue forward with new things until I close out some of the old.

I am passionate and this brought me to being a Daddy blogger and business owner.  It was that passion and interest in the world of blogs and parenting that brought me to BlogHer a number of years ago.  I was sitting next to the pool in California with a few other dads, and we all said that it would be great if we had a conference for us guys to call our own.  We all chuckled then and rolled our eyes and asked who was buying the next round of beers?  Fast forward to early  2010. In February of 2010, I had an initial conversation with one of the organizers and founders of the Modern Media Man Summit.  At the time it did not have a name or a face a logo or anything more than a good idea of the person on the other end of the chat and they wanted to try a new company.  They wanted a conference for men and for dads.  This was after all, “The Year of the Daddy Blogger.”  I agreed to help be a part of what I thought would be a winning idea.

Having worked as the conference director and social media director for BlogWorld and New Media Expo the year before I thought I could provide some much needed expertise as well as some good business contacts and connections that I felt was needed to make the project a success.  It was agreed that we would go forward with the project.  Like in all of my endeavors, I threw my heart and soul into the success of the company and the project was underway.  I set aside most of my other business duties and began concentrating on what needed to be accomplished.    I reached out to some of my most trusted friends and the people I knew would give me some guidance.  They agreed to help and some of them became members to what would become the Advisory Board.  I reached out to another friend who I knew would be good to help with the coordination of speakers and content for the conference portion of the show.  I contacted all of my business contacts to let them know about the new project and that we wanted to give them the opportunity to partner with a great idea.  Some of them jumped at the chance and we signed a few sponsors and companies to being a part of the program early.  Things were progressing nicely and we were on track to making the conference a hit.  The 20 hour days of working by all the founders was paying off.

During the middle of March, 2010 there were differences between myself and another founder, and I decided then that we needed to have someone leading the charge that could be the head of the organization to keep it running in what I thought needed to be its direction.  We were about to sign our first big sponsor and we needed to focus and have a face and a personality of the business.  In my mind we needed a person to make the tough calls and a place where the buck stopped.  Being a man, and a father, I felt right in line with our target market and the best representative of the people we wanted to reach.  I volunteered to be the head of the organization, but indicated then that I needed to be able to run things the way I saw fit on issues of day to day decisions.  If it was going to be my neck on the line I wanted to control my own fate.  It was agreed that I would be the front of the organization for that purpose and business continued as usual representing to all that I was the man in charge.  On March 31, a little more than a month into the project I was told that the legal documents had been filed and that we could begin operating the business as a limited liability company in the State of Georgia.  I was a 1/3rd owner and was told that I was budgeted to receive a guaranteed sum of money for my work.  I began pushing to get contracts entered into and  started working hard to get to a finished product.  My vision of what an awesome conference for men and dads would look like was taking shape.  2 weeks later after what I felt was a grueling work schedule and having been criticized for nearly every decision, I made what would be my last decision on a matter that would be the best direction for the company and the conference.  It was met not with criticism this time but complete resistance.  I decided then that I could no longer lead the charge but that I would do everything in my power to contribute what I could.  Two days later I woke to check email only to find I had been blocked from the company email account locked out of the site and was told that I would not be contacted or spoken to unless I had signed a Nondisclosure Agreement that had contained a restrictive non-compete clause.  I inquired as to why, as an owner, I would be contracting not to disclose information with myself and not to compete with myself?  No response was forthcoming.  I made one final attempt to reconcile with the founders and again it was given complete resistance.  I reached out to a lawyer at that time to get some advice and was told not to sign any such agreements nondisclosure agreements and that any signing of agreements may supersede any previous agreements of the founders.  I then found out that no documents had ever been filed on behalf of the Modern Media Man Summit, LLC.  I was told next I was not to be a part of the organization.

I had brought all of their existing sponsors on board and was in line to speak with four others.  I had made promises, had discussions, made representations and risked much of my reputation, much of my social capital and invested nearly three months of a difficult work schedule.  I sit here 3 months later and look back wondering what has happened.  I see some of the work I have done and work that has not been done.  I continue to get calls from sponsors, from friends, from potential speakers and many that have no idea that I am not somehow still involved.  I only recently found out that the founders have not disclosed any of the above to some key sponsors and other parties.  For that I wanted to get this out in the open. I have not been involved with the organization on any level since May 17, 2010. Any decisions, representations or otherwise have not included me nor have I had any direction in how the company would proceed.  I have not received any  form of compensation for the time spent on this project.  I am not at liberty at this time to discuss my future with the organization, any liabilities I might have or the remedies I have before me, but I want to make it clear my involvement.  The costs have been great not only in the time and energy and effort spent, but in some friendships, some contacts, some reputation and many other intangibles.

I want to apologize to the people that have been harmed by this.  I have tried to reach out to some and offer a personal apology.  I may not know all that has occurred but I can assure you that I am truly and sincerely sorry if there has been a problem.  I can only hope to regain some of what I have lost.  I continue with my vision that we can have an event for Dads and for men.  It may yet prove to be the M3Summit.  It may be other projects and it may be someone that can lead that focus.  I will forge ahead and continue.  If anyone has any questions that I may be able to answer or if you want further information please feel free to contact me.

Do you remember when you were a kid and you got those brand new pair of tennis shoes?  I remember when I got my first pair of Chuck Taylor Converse.  They were not too unlike the ones pictured here, but mine were white.  I remember so vividly the fact that I thought I could run much faster and jump much higher with those brand new shoes.  I know now it was probably psychological, except for the fact that they didn’t have duct tape holding the toe part of the shoe on my foot.  They were also quite a bit different than getting those hand-me-down shoes, but I digress.

Those of you that have been following along here over the last 5 years know that from time to time we tend to make some sweeping changes to our look and feel of the web site and blog (terms I believe are synonymous).  This is the latest look and feel that we have made and I believe I can now blog better, write better, speak better and everything else has been taken up a notch.  Like that kid that could run faster and jump higher, I feel invigorated.  We will continue to always be testing new widgets and plugins and every tool out there, but for now it is clean and tidy here and I love it that way.

I have Debbie Lawrence of Lagniappe Marketing to thank for the new look and feel.  She is amazing and allowed me to participate in what she calls the “Sausage Making” process of watching the new design come together.  We are using Brian Gardner’s template and I recommend all of his work as he has some great themes to work with and to make your own designs.  In fact, Debbie was the designer and coder and all-around sausage making queen for the site over at the Modern Media Man Summit which is another of my latest projects.  That site is also a Studio Press theme.  Thank you Debbie!

I expect things to pick up here a little since I have this new running faster and jumping higher ability.  Take a look around and tell us your thoughts.

You can also see that we have added to the home page our sites at Bloggers For Hire and at Social Mediasphere TV.  We will be picking up the pace there as well so feel free to grab those feeds too.

I have been thinking about the previous year and the things that I did and accomplished and the clients I worked for and the partners I collaborated with in business.  Overall, it was an exciting year for me and a year that so some growth and a year for learning.  I had the opportunity to make many new friends and some of those friends came from Hawaii.  I spent a wonderful week in May and June in Hawaii on the So Much More Hawaii Tour, and then organized a conference called the Social Media Business Summit in conjunction with Blog World & New Media Expo where I spent most of the year as their Social Media Director and Conference Director.  One By One Media was a title sponsor of the Social Media Business Summit in Hawaii and we enjoyed the time there.  I am wanting to go back now, not working, and not blogging or being a part of something work related besides enjoying the beach, the beautiful blue water and the waves crashing on the sand.

I was great meeting new friends while in Hawaii, like, Chris, Christine, Bruce Fisher and his wife, Neenz and Noe and Melanie, Marijane, Mark, and Aric, and Leah and Sheila and well you get the idea, it was a year of gaining friends and experiencing life.  Most of all it was becoming a part of a new community.

jim turner on ‘[re]think:hawaii’ from aric s. queen on Vimeo.

I will be recapping much of 2009 and some of what we accomplished as a company and will cover some of the initiatives for clients and how we grew in the world of social media consulting and social media management.

We will be soon relaunching Social Mediasphere Radio, with some new friends, which will also be a part of SMTV.  We are also going to have a new site here soon and we will refocus our efforts to be a trailblazer in the world of social media.  I have some events I will be speaking at soon and I will do a list of those so we may perhaps be able to meet and I will get a chance to make friends in another community.

I just came from a meeting where I was subject to a few “WOW” moments.  There are a few times in my business where I get to see some cool technologies that revolutionize the way we communicate, or listen, or perhaps the way we drink our coffee.  All of it is related to entrepreneurs that are taking their ideas and making them work.

The same should be for businesses that are already established.  We have been told the quote “innovate or die.”  We heard it as recent as the opening keynote at CES.  That is a mantra that all businesses should be paying attention to in the future.  Innovation is key to keeping your product or service fresh.  People will want to continue to buy if it changes and is better or changes their lives for the better.  I think Ford is doing that with its own innovations in vehicles.

I hope that in the coming weeks, we will be creating some “wow” moments for our clients and business partners.  We can use the “Wow” we are seeing as innovations and implement them into our daily routines to help clients and others change and make their own “wow” or awesome sauce or whatever buzz phrase you choose.

Stay tuned for some magical moments here at One By One Media, as we start on a mission of creating “Wow” and innovating our services.  I challenge all of you to have your own mission of creating “Wow!!”

photo via puliarf

I have been preaching about blogging for a long time.  I have been an evangelist and telling companies that they had to blog more they had to have a place for people to "join the conversation" and making it possible for them to connect with their customers.  Like some of the preachers of the past, I am my own worst sinner apparently.  I was reminded by people in my company that I am the worst person in the world to tell companies that they are not blogging enough or that they are not doing it right.

I am preaching from the pulpit so to speak and I am preaching to the choir perhaps, but I need to update more often here.  I am trying to get more and more content on here and those that are slinging arrows at me the most may be asked to also contribute now and then to what we are doing at One By One Media and Bloggers For Hire.  I am also on Twitter quite a bit, and I am trying out Posterous, and I am about to start Social Mediasphere TV again.  Of course, you can always come and hear what we are doing at our new radio show at Blog World Expo Radio.

Now that BlogWorld & New Media Expo is over for 2009 I have a few minutes I can breathe, and I will be using that time to try to be more involved here rather than out on the road or on the phone trying to convert the latest in small medium or large business to jumping into the social media pool.  I guess I am like that life guard that actually never swims!

Photo via LeMonde1

Tags: One By One Media, Bloggers For Hire, Twitter, Posterous, Social Mediasphere TV, Blog World Expo Radio, Blog World Expo, Business Blogging, Evangelism

I have been writing this blog post for the last 5 years.  No, I haven’t been actually writing this post for that long, but I have been preparing to write this post for nearly that long.  You see I have been a strategist a long time in Internet years.  I have put many of those strategies together, and I am happy to say that many of them actually worked, but I must also say unfortunately, some of them and I should say more than I care to admit have probably failed.  I tried most of these ideas and “campaigns” on my own company and used myself as the test subject.  I have always tried them in my own marketing, advertising and public relations and as I said, some work and some don’t. This post is not about the “try” or “the idea”, but the execution.

Many colleagues out there are expert strategists.  Many charge a pretty penny to come up with a strategy.  In fact, I too charge for that, and some would say (you know who you are) not nearly enough, but that is for a another post.  There are some great plans drawn out on the whiteboard of board rooms, and there are some bar napkins that I would like to have in a shadow box case as many of our greatest companies started there.  My company in fact was sort of started as a dare I think one night after having had too many drinks.  Having a good job and a stable company to work for, why would I ever jump into the entrepreneurial pool? I blame the alcohol.

“Build a better mousetrap and the world will beat a path to your door.” ~ Ralph Waldo Emerson

All of us have the best mousetrap. That is our strategy.  We have the best way things can be done and the way that they should be done according to our extensive research and study. For my extensive study and research, (please see the archives here for a start) I have tried and failed and taken those ideas that have been most successful.  Some of it is still theory after all social media has been around less than some of my young children.  Given what we know of facts and how they are applied to each circumstance, all of the strategies seem to be close to the same Plan A or Plan B depending on which consultant or agency you happen to speak with about your company and needs.

I have noticed a trend based on some of the ideas and strategies implemented.  When companies are happy with a certain strategy it is only after the execution stage.  Most of them are all excited and gung-ho when the strategy is discussed and laid out in front of them, but the truly satisfied are not such until after the plan has been put into place and the results come to fruition.  Be it as simple as starting a company blog, setting up a comment policy, providing a podcast, or research on community outreach and providing that service and seeing your first conversion, the elation comes when the plan is executed.  It can be even more rewarding when a multifaceted and long and expensive journey has been commenced.

I am known for providing a sports metaphor now and then and this is not much different so I apologize for this ahead of time if you hate those. If I draw a play in the sand and at the snap of the football all goes to hell in a hand basket, the best laid plan pf x’s and o’s is not going to get me points on the board.  But when you truly make a plan, draw out a play and then deliver the ball to the end zone, all are happy and we get to celebrate with high fives all around.  Seems pretty simple.  The problem has always been execution.  As consultants or strategist are you executing your plan?  When was the last time you were in the end zone?

Tags: Social Media, Better Mouse Trap, Emerson, Social Media Marketing, Social Media Consulting, New Media

An old friend of mine is stepping down from b5media and he went public with it today.  I have known for a little while about his plans as we are actually working on a few projects together.  It is nice to see change happen but it can also be a little difficult to adjust.  I have always known Jeremy was a visionary back when I first heard of the fact that he was auctioning himself off as a blog consultant. 

I wanted to take am moment to congratulate Jeremy and the folks at b5media and also welcome their newest CEO Elaine Kunda.  The funny thing is I was not sure this was going public until I had actually read it on one of my own client’s blogs.  Strange how you found out about news.

Jeremy, as always you have been someone that has led the way in the blog world, in the social media world and now we are looking towards some big things from you in the near future with netmobs.

Tags: Jeremy Wright, netmobs, b5media

I have been a huge fan of BusinessWeek since I can remember.  I am also a big fan because of the likes of Stephen Baker who I have been reading in the blogosphere for quite some time as well.  I found Stephen’s post related to How to Fix BusinessWeek at his The Numerati blog and I was sad when I read it.  It was done in a manner that made me thing that fixing or saving journalism is a simple task but nearly impossible to execute.  I don’t think the likes of newspapers and other periodicals will be saved as they cannot be saved.  The numbers will make it insurmountable.   This opening from Stephen was very telling:

Monday I learned that BusinessWeek, where I’ve worked for 22 years, is on the block. It may be sold, or stay in McGraw-Hill (where it’s been for 80 years). But the business is losing money (I don’t know how much). Whoever ends up with it is going to have to figure out quickly how to turn a business news operation built primarily as a weekly magazine into a profitable franchise for the age of near ubiquitous and real-time information.

Losing money–that seems to be an understatement when you think of the offices and the infrastructure that is all the things that BusinessWeek has.  Huge buildings, rent, equipment, well the list goes without saying.  They have a huge budget to cover to bring us the news and the information or content we consume for free on the Internet.  Stephen follows that post with After The Madison Avenue Bubble.  This post hammers home another point that seems to be putting a nail in the coffin of the likes of BusinessWeek:

I just got up from my desk and took a stroll through these Midtown offices of BusinessWeek. In a matter of months, if someone buys the magazine, we’ll be gone. It’s terrific real estate. Down by the top editors’ offices, the big windows look across the Hudson. The eastern view looks across Rockefeller Center and toward the Chysler Building. These are expensive digs.

It took me a while to get used to working for a magazine that spent money like this.

That seems to be the biggest issue that will seal the fate of the likes of old media.  Spending money like they do and still producing what I can get for free elsewhere.  I am not a mogul in the business world but it seems to me that might be a problem.  It appears from what Stephen ended this latest post with was almost an acceptance stage of grief when he states:

But in the end, my initial  read turned out to be correct. The rich model for a weekly magazine was not sustainable. Those who want to be foreign correspondents today will be lucky to get what I expected: modest pay to work out of their apartments. It will attract mostly young people, which isn’t a bad thing. (They might ask more unschooled questions, but they’re more likely to move to the action and take chances.)  It turns out we rode something of a Madison Ave bubble for a few decades, and now it has popped.

Like Jeff Jarvis however, this seems to me to be quite an asset and something that could and should be fixed or in another word–saved.

Well, now, BusinessWeek is for sale and whoever gets it – it is a valuable franchise with a very valuable and wise crowd – will need to reinvent it. I was going to suggest that the magazine do for itself what we were thinking of doing for GM. But Steve beat me to it.

How do I fix BusinessWeek?  Easy, in a manner of speaking, I would level the playing field.  I have said many times at conferences, at business meetings, and over coffee with colleagues, if the journalists figure out new media, we are all out of a job.  Level the playing field is not as easy as it sounds.  But if we were to put journalists that have been reporting, writing and selling and have been on top of their game into the positions now being held by new media types at the places like TechCrunch, or other blogging networks, we would see the real cream of the crop.

BusinessWeek is taking their overhead, basically a champagne budget, and putting it up against the likes of Joe and Mary Blogger, publishing from free applications downloaded from the Internet from the comfort of their own home.  Joe and Mary’s overhead is nominal at best but they are being compared on the same plane now with those on Madison Avenue.  How do you compete with that?  Well certainly BusinessWeek has better access and better connections than does Joe and Mary, but that is beginning to change as well as bloggers gain access to back rooms and walled gardens that were usually only for "special people."  The scales were always tipped in favor of the "journalist" as they had the access, the diploma, the expense account and the social capital.  The latter of which has shifted in favor of those with the most voice, those with the most eyeballs, perhaps those with the most Twitter followers these days.  That seems to be the competition now, but that is another post.  Getting scooped by the guy in the building over from yours on Madison Avenue was expected, getting scooped from Joe or Mary the Pajama wearing citizen journalist is something entirely different.

Media costs are not even close to level.  You must level them to compete.  That means no more overhead.  Stephen mentions his 5% as being what BusinessWeek has, and Jeff Jarvis said it was what makes BusinessWeek better.  The other 95% has to compete in their eyes, and that can only be done by making the remaining 95% carry the same costs as paying the rent on the corner office, not on Madison Avenue, but on West Elm street in the corner of the kitchen.

Not anyone can write well. I know that there is no possible way I could compete with the likes of Stephen Baker in covering the latest in business news and writing and reporting.  The only way for me to compete is to provide the story hope someone sees it and that gets me recognized.  The only thing I have going for me is I am not being paid a six figure salary and paying $100,000 per month in rent for an office building and paying for the infrastructure that goes with that empire.  When Stephen starts working out of his home like I do and doing the same thing, I don’t stand a chance.  How do they fix BusinessWeek?  Just download WordPress have Stephen work from the corner of his kitchen and do what he has been doing.  No way does their competition compete.  Now, the remaining problem, how do you charge the companies wanting to advertise for that model?  Welcome to the game BusinessWeek.

photo via BusinessWeek

Tags: BusinessWeek, Journalism, Blogging, Old Media, New Media

I have been talking about 2009 being the "Year of Listening".  This may be a little ahead of its time as we are still getting sign on for the idea that social media as a doctrine is even worth the space or tab for the business plan or model.  I think that social media gives an opportunity to do more listening and less shouting.  I even do this in the real world.  I tend to sit back and gather intelligence in a situation before I ever enter into the discussion or argument or whatever might be the mode of communication at the time.  I get more accomplished by first hearing what is being said and then contributing.  I tend to learn more about a subject and the people discussing that subject than I would if I jumped into the conversation early.  Many times I have done that I find myself with foot in mouth and backing out of the conversation sooner than later.  My first advice to many companies to to listen.

Now the other side of that coin that is usually the first reason many companies are not quick to sign on to the idea is listening does not convert.  I have heard many an executive tell me, "listening doesn’t sell."  After all that is the bottom line in a company selling your product or your service to the person that holds the money.  I recently spoke to a group and later the owner of the company met me in the hall and said "oh good someone that will explain how social media is going to help us SELL."  That four letter word is the only one I tend to hear from the likes of those looking at the bottom line.  I can assure you if sell is not the goal I will hear other four letter words that will describe certain feelings.  It really is only about the sell so how do you impart listening as a way to get the sale?  Listening does not convert.  Sure that statement might be true but when does your program have the ability to know when someone wants to buy or better yet what they want to buy?

I have been showing some companies that listening actually helps them sell.  I like to use the idea behind the tire swing.

Listening actually gets you to the final image, knowing what it is your customer actually wants.  The problem with that scenario is that the CEO or head of the department or whoever seems to be the decision maker has to be thinking about all the other panels in the cartoon above.  They have learned that making all the other departments happy and still coming in under a budget is what it is actually all about.  This is not listening.  If more of us actually listened for a while to find out what the customer actually wants, we could sell them that product every time.  Perhaps the problem is not that they don’t know what the customer actually wants, its what they can provide the customer from their company.  Maybe they sell jungle gyms and not tire swings.  This is a problem, and not something that social media will help them overcome. Listening converts but only if you actually listen.

Photo via sonyradio.com

One of the things that most of the local people here discuss is its diversity.  Many of the differernt cultures all come together be it tahitian, polynesian, portugese, japanese, chinese or other ethnic backgrounds, they all have their own language, philosophy and look. The same goes for resorts, hotels and other places we have been staying at here in the Hawaiian Islands. 

Some resorts are more into amenities like soap and lotions and spas, whereas others are more into the resort itself with, where it is located and what things you can do while there?  It has been interesting to note the different corporate look and feel so far between the Royal Hawaiian we stayed at our first night, the Grand Hyatt and now the Marriott.  Each has its own corporate culture underlying the Hawaiian experience.  I have had some very nice things about each of the hotels and some not so nice things, but that is after all the diversity I speak of.

As bloggers we have a different approach to our experience.  We are not just here to relax and have a good time but weare also here to create and produce some qaulity content.  I for one have been trying to live stream my experience and have my viewers go along for the ride, but that has proven nearly impossible since I have not been able to stay connected to the Internet for more than about 10 minutes at a time.  I actually received a nasty note from the Marriott as it thought I might be producing questionable content using their lobby Wifi.  Huh?  I’m promoting your hotel and resort…questionable? Not everyone is into the experience of blogging yet but they will be soon enough.  After all the Marriott does have a blogger.

I am now thinking that bringing my own Wifi with a broadband card is the way I should have gone.  That is of course until we go today to visit a volcano where even "my network" cannot reach.

Photos Via:  NASA and USGS

Tags: HawaiiHTA, Marriott, Grand Hyatt, Royal Hawaiian, Travel, Connectivity, Diversity

I stood on the bow of the catamaran and the wind and salt cleansed my face of stress and renewed my belief that you can truly feel the tension leaving your body. I was quiet except for the sea and the beauty before me.   I cannot begin to describe the surroundings and the feeling, so I will let you come and experience it yourself.

Raiders of the Lost Ark, King Kong, South Pacific, Six Days Seven Nights, and Jurassic Park, this is but a small list of the movies that have been filmed here in the beauty of Kauai.  I stood in my spot looking up to the cliffs and then waterfalls and the foam being formed by the waves crashing against the rocks and could see why the big screen wants this awe to be portrayed. I wanted to describe one more thing.  The water.

I had a hard time figuring out what color the water was here.  I had the opinion of others, a Navy Commander, a man from New Mexico and my other fellow travelers. They all said soe sort of blue, but I had to have a name of it. It was dark, but bright and had with it an awesomeness.  I could not think of the blue that I saw, then the Captain said a word.  A Hawaiian  word that triggered a response in my head.  It has nothing to d with color and in fact means "ginger" in the local language but if I had to put a crayon in  a box and put acolor on its side that emulates that color or blue, I had found he description–Awapuhi Blue.  With due respect to the local people and to Paul Mitchell, I had come up with a description and a catchy nam for my blue. Whenver i describe this blue, my own mind will drift to that colora dn then I will forever have it etched in my database.  Thank you Hawaii and to the land island of Kauai for this memory.

Tags: HawaiiHTA, Hawaii, Travel, Kauai, So Much More Hawaii

I always make fun of drinking from the "social media firehose." People always ask how I can possible follow nearly 8,000 people on Twitter, and read 10,000 RSS feeds a week, and on and on. I have developed the skill over time.  Being here in Hawaii is a lot like drinking from the Paradise Firehose.

Last night I was asked this question a number of times…"so what do you think so far?"

My response to that was usually a single word.  Awesome, super, crazy, beautiful, hot, an I coul dgo on and on at the number of superlatives I used to describe my experience so far here in the Hawaiian Islands.  I cannot begin to describe the breathtaking views I had last night as the sun set behind us and we had an opportunity to listen to the local culture unfold in front of us. I took a number of pictures that I will get loaded and if a picture is a 1000 words, they will all be superlatives. 

As I write this post at 4:00 a.m. in the morning, I am still seeing images and can smell the experience and even taste the things that I did last night with Chef Colin at te Rumfire.  Today we are off to another island (Kaui) and the rand Hyatt.  They have a huge benchmark to meet but somethng tells me that wont be too hard.

As a social media business aside, everyone here is Twitter crazy. Last night I explained Twitter to a large number of folks all wanted to find out how to get on and what to do when they do. It is a crazy ride we are having here and they are loving the idea of talking to everyone.  I think that if they could bring everyone here for a moment, they would.  I would just say that 140 characters is not going to do it for me.

Tags: HawaiiHTA, Social Media, Royal Hawaiian, Makana, Twitter, Kaui, Hyatt

I was not sure what to expect when I got off the plane.  Only that is was an island in the middle of the Pacific Ocean.  Well all that and more hit me as I went outside to walk a short distance for my bags.  84 degrees and BEAUTIFUL.  A short ride to the Royal Hawaiian hotel and I was greeted by a friendly staff wiuth a lei and a shot of punch and ice cold towel.  My first question of course was "Wifi?".  Free here in the lobby was their response.  I wanted to drop everything and record the experience but headed back to my room for a quick check on the Nuggets and Lakers score.  Hey, I am a homer through ad through and I have to get the score since I’ll be joining some people tonight from Laker land. 

I am going to check the livestream situation soon and hopefully get everyone up and running on that.  In any event, I will get the flip cam at the ready and plenty of pics.  I already took a few from my limo ride (snicker…yeah I know).  My latest addiction however is slowly taking hold.  My new best friends Neenz Faleafine and Melanie Kosaka (or new dealers perhaps) from here locally have me hooked on a new type of drug…I call it Cracadamia nuts.

My expectations so far?…hold on while I eat another handful.

Tags: HawaiiHTA, Neenz Faleafine, Melanie Kosaka, Macadamia Nuts, Hawaii

The one where I get you to decide what I will do in Hawaii and then hopefully you too can go along…virtually.

I am hoping to live stream the events on my site at Social Mediasphere TV! I will record as much as possible the events that unfold. You choose where and what I go do it and bring you the experience through the live blog account, the recordings and Twitter stream!

The first island is up. KAUA’I
Currently scheduled to arrive Thursday morning, May 28; depart Saturday morning, May 30.

Mountain Tubing Adventure
Kaua‘i Backcountry Zipline Adventure Tour
Kaua‘i Plantation Railway
Kipu Falls Zipline Trek
K?loa Heritage Trail
L?wa‘i International Center
Steelgrass Farm – Chocolate Farm Tour
Waimea Canyon

If you know of something fun to do on this island that you don’t see here, suggest it in the comments and I will make it a vote that counts! My only suggestion is make it lawful. My wife’s suggestion, make it safe enough I won’t get killed. (I wont tell if you don’t tell.)

Next Up we go to the island of MAUI
Currently scheduled to arrive Saturday morning, May 30; depart Monday morning, June 1.

Hawai‘i Ocean Rafting
Hula Girl Pacific Rim Dinner Cruise
Kahoma Ranch Tours
Lahaina K?‘anapali Railroad – Sugar Cane Train
Maui Cave Adventures
Maui Horseback Tours
Nightly Hula Show at K?‘anapali Beach Hotel
Proflyght Paragliding
Tour of the Stars
Volcano Maui Air Tours

Next up we have HAWAI’I ISLAND
Currently scheduled to arrive Monday morning, June 1; depart Tuesday evening, June 2.

Dolphin Quest
Firenesia
Hawai‘i Pack and Paddle
Hawaii Volcanoes National Park
Hilo Pana‘ewa Rainforest Zoo and Gardens
K?lauea
Kona Coffee Tour
Lava Tube Cave Adventure: K?lauea Caverns of Fire
Native Guide Hawai‘i
Stargazing:
*Arnotts Lodge
*Bigti
*Hawai‘i Forest & Trail
*Mauna Kea Summit Adventures

Windward Coast and Waterfalls Tour

Next up we have the Island of O’AHU
Currently scheduled to arrive Tuesday evening, June 2; depart Weds/Thurs evening, June 3/4.

Battleship Missouri Memorial 10th Anniversary Celebration
Bike Hawai‘i
The Contemporary Museum
Dunebuggy Adventures
Ghost Tours of Old Honolulu
Hans Hedemann Surf School
Hawai‘i’s Plantation Village
Honolulu Soaring
North Shore
North Shore Surf Girls Surf School
O‘ahu Ghost Tours
Paddle Core Fitness
Waimea Valley Park
Wildside Specialty Tours

That is the four islands that we are visiting. I will have another post up about what I’ll be doing and when and where and how. I want to have you experience with me this social media trip! ALOHA!

Just reading over at Profy and Svetlana Gladkova asking the question, "Twitter is a Popular Marketing Tool?".  The analysis is interesting on Svetlana’s piece and I think you should read it.  The thing that caught my eye was less about the written words and more about the graphic she had in the post.

The thing that made me note this graph was the far right three forms of online tools being used, blogs, podcasts and Twitter.  I preach of course that these are the "new media" and that companies should be embracing them, but it is nowhere near the use of direct mail.  I was amazed at the lopsided view of this. Twitter is the new media darling and blogs are making somewhat of a comeback since breaking on the scene at the beginning of the century.  I am curious how the study was conducted and as I understand it it was conducted by WebTrends.  The study appears to address only the European companies but I think that the results can be indicative of what is happening here as well.  As the economy keeps dipping and we go back to the "what works" idea of marketing, I see the testing of social media to be take a backseat to the more measurable results of the past.

Tags: New Media, Twitter, Twitter Marketing, Social Media, Social Media Marketing