I have been thinking about the previous year and the things that I did and accomplished and the clients I worked for and the partners I collaborated with in business.  Overall, it was an exciting year for me and a year that so some growth and a year for learning.  I had the opportunity to make many new friends and some of those friends came from Hawaii.  I spent a wonderful week in May and June in Hawaii on the So Much More Hawaii Tour, and then organized a conference called the Social Media Business Summit in conjunction with Blog World & New Media Expo where I spent most of the year as their Social Media Director and Conference Director.  One By One Media was a title sponsor of the Social Media Business Summit in Hawaii and we enjoyed the time there.  I am wanting to go back now, not working, and not blogging or being a part of something work related besides enjoying the beach, the beautiful blue water and the waves crashing on the sand.

I was great meeting new friends while in Hawaii, like, Chris, Christine, Bruce Fisher and his wife, Neenz and Noe and Melanie, Marijane, Mark, and Aric, and Leah and Sheila and well you get the idea, it was a year of gaining friends and experiencing life.  Most of all it was becoming a part of a new community.

jim turner on ‘[re]think:hawaii’ from aric s. queen on Vimeo.

I will be recapping much of 2009 and some of what we accomplished as a company and will cover some of the initiatives for clients and how we grew in the world of social media consulting and social media management.

We will be soon relaunching Social Mediasphere Radio, with some new friends, which will also be a part of SMTV.  We are also going to have a new site here soon and we will refocus our efforts to be a trailblazer in the world of social media.  I have some events I will be speaking at soon and I will do a list of those so we may perhaps be able to meet and I will get a chance to make friends in another community.

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I have been preaching about blogging for a long time.  I have been an evangelist and telling companies that they had to blog more they had to have a place for people to "join the conversation" and making it possible for them to connect with their customers.  Like some of the preachers of the past, I am my own worst sinner apparently.  I was reminded by people in my company that I am the worst person in the world to tell companies that they are not blogging enough or that they are not doing it right.

I am preaching from the pulpit so to speak and I am preaching to the choir perhaps, but I need to update more often here.  I am trying to get more and more content on here and those that are slinging arrows at me the most may be asked to also contribute now and then to what we are doing at One By One Media and Bloggers For Hire.  I am also on Twitter quite a bit, and I am trying out Posterous, and I am about to start Social Mediasphere TV again.  Of course, you can always come and hear what we are doing at our new radio show at Blog World Expo Radio.

Now that BlogWorld & New Media Expo is over for 2009 I have a few minutes I can breathe, and I will be using that time to try to be more involved here rather than out on the road or on the phone trying to convert the latest in small medium or large business to jumping into the social media pool.  I guess I am like that life guard that actually never swims!

Photo via LeMonde1

Tags: One By One Media, Bloggers For Hire, Twitter, Posterous, Social Mediasphere TV, Blog World Expo Radio, Blog World Expo, Business Blogging, Evangelism

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I have been a huge fan of BusinessWeek since I can remember.  I am also a big fan because of the likes of Stephen Baker who I have been reading in the blogosphere for quite some time as well.  I found Stephen’s post related to How to Fix BusinessWeek at his The Numerati blog and I was sad when I read it.  It was done in a manner that made me thing that fixing or saving journalism is a simple task but nearly impossible to execute.  I don’t think the likes of newspapers and other periodicals will be saved as they cannot be saved.  The numbers will make it insurmountable.   This opening from Stephen was very telling:

Monday I learned that BusinessWeek, where I’ve worked for 22 years, is on the block. It may be sold, or stay in McGraw-Hill (where it’s been for 80 years). But the business is losing money (I don’t know how much). Whoever ends up with it is going to have to figure out quickly how to turn a business news operation built primarily as a weekly magazine into a profitable franchise for the age of near ubiquitous and real-time information.

Losing money–that seems to be an understatement when you think of the offices and the infrastructure that is all the things that BusinessWeek has.  Huge buildings, rent, equipment, well the list goes without saying.  They have a huge budget to cover to bring us the news and the information or content we consume for free on the Internet.  Stephen follows that post with After The Madison Avenue Bubble.  This post hammers home another point that seems to be putting a nail in the coffin of the likes of BusinessWeek:

I just got up from my desk and took a stroll through these Midtown offices of BusinessWeek. In a matter of months, if someone buys the magazine, we’ll be gone. It’s terrific real estate. Down by the top editors’ offices, the big windows look across the Hudson. The eastern view looks across Rockefeller Center and toward the Chysler Building. These are expensive digs.

It took me a while to get used to working for a magazine that spent money like this.

That seems to be the biggest issue that will seal the fate of the likes of old media.  Spending money like they do and still producing what I can get for free elsewhere.  I am not a mogul in the business world but it seems to me that might be a problem.  It appears from what Stephen ended this latest post with was almost an acceptance stage of grief when he states:

But in the end, my initial  read turned out to be correct. The rich model for a weekly magazine was not sustainable. Those who want to be foreign correspondents today will be lucky to get what I expected: modest pay to work out of their apartments. It will attract mostly young people, which isn’t a bad thing. (They might ask more unschooled questions, but they’re more likely to move to the action and take chances.)  It turns out we rode something of a Madison Ave bubble for a few decades, and now it has popped.

Like Jeff Jarvis however, this seems to me to be quite an asset and something that could and should be fixed or in another word–saved.

Well, now, BusinessWeek is for sale and whoever gets it – it is a valuable franchise with a very valuable and wise crowd – will need to reinvent it. I was going to suggest that the magazine do for itself what we were thinking of doing for GM. But Steve beat me to it.

How do I fix BusinessWeek?  Easy, in a manner of speaking, I would level the playing field.  I have said many times at conferences, at business meetings, and over coffee with colleagues, if the journalists figure out new media, we are all out of a job.  Level the playing field is not as easy as it sounds.  But if we were to put journalists that have been reporting, writing and selling and have been on top of their game into the positions now being held by new media types at the places like TechCrunch, or other blogging networks, we would see the real cream of the crop.

BusinessWeek is taking their overhead, basically a champagne budget, and putting it up against the likes of Joe and Mary Blogger, publishing from free applications downloaded from the Internet from the comfort of their own home.  Joe and Mary’s overhead is nominal at best but they are being compared on the same plane now with those on Madison Avenue.  How do you compete with that?  Well certainly BusinessWeek has better access and better connections than does Joe and Mary, but that is beginning to change as well as bloggers gain access to back rooms and walled gardens that were usually only for "special people."  The scales were always tipped in favor of the "journalist" as they had the access, the diploma, the expense account and the social capital.  The latter of which has shifted in favor of those with the most voice, those with the most eyeballs, perhaps those with the most Twitter followers these days.  That seems to be the competition now, but that is another post.  Getting scooped by the guy in the building over from yours on Madison Avenue was expected, getting scooped from Joe or Mary the Pajama wearing citizen journalist is something entirely different.

Media costs are not even close to level.  You must level them to compete.  That means no more overhead.  Stephen mentions his 5% as being what BusinessWeek has, and Jeff Jarvis said it was what makes BusinessWeek better.  The other 95% has to compete in their eyes, and that can only be done by making the remaining 95% carry the same costs as paying the rent on the corner office, not on Madison Avenue, but on West Elm street in the corner of the kitchen.

Not anyone can write well. I know that there is no possible way I could compete with the likes of Stephen Baker in covering the latest in business news and writing and reporting.  The only way for me to compete is to provide the story hope someone sees it and that gets me recognized.  The only thing I have going for me is I am not being paid a six figure salary and paying $100,000 per month in rent for an office building and paying for the infrastructure that goes with that empire.  When Stephen starts working out of his home like I do and doing the same thing, I don’t stand a chance.  How do they fix BusinessWeek?  Just download Wordpress have Stephen work from the corner of his kitchen and do what he has been doing.  No way does their competition compete.  Now, the remaining problem, how do you charge the companies wanting to advertise for that model?  Welcome to the game BusinessWeek.

photo via BusinessWeek

Tags: BusinessWeek, Journalism, Blogging, Old Media, New Media

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One of the things that most of the local people here discuss is its diversity.  Many of the differernt cultures all come together be it tahitian, polynesian, portugese, japanese, chinese or other ethnic backgrounds, they all have their own language, philosophy and look. The same goes for resorts, hotels and other places we have been staying at here in the Hawaiian Islands. 

Some resorts are more into amenities like soap and lotions and spas, whereas others are more into the resort itself with, where it is located and what things you can do while there?  It has been interesting to note the different corporate look and feel so far between the Royal Hawaiian we stayed at our first night, the Grand Hyatt and now the Marriott.  Each has its own corporate culture underlying the Hawaiian experience.  I have had some very nice things about each of the hotels and some not so nice things, but that is after all the diversity I speak of.

As bloggers we have a different approach to our experience.  We are not just here to relax and have a good time but weare also here to create and produce some qaulity content.  I for one have been trying to live stream my experience and have my viewers go along for the ride, but that has proven nearly impossible since I have not been able to stay connected to the Internet for more than about 10 minutes at a time.  I actually received a nasty note from the Marriott as it thought I might be producing questionable content using their lobby Wifi.  Huh?  I’m promoting your hotel and resort…questionable? Not everyone is into the experience of blogging yet but they will be soon enough.  After all the Marriott does have a blogger.

I am now thinking that bringing my own Wifi with a broadband card is the way I should have gone.  That is of course until we go today to visit a volcano where even "my network" cannot reach.

Photos Via:  NASA and USGS

Tags: HawaiiHTA, Marriott, Grand Hyatt, Royal Hawaiian, Travel, Connectivity, Diversity

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I stood on the bow of the catamaran and the wind and salt cleansed my face of stress and renewed my belief that you can truly feel the tension leaving your body. I was quiet except for the sea and the beauty before me.   I cannot begin to describe the surroundings and the feeling, so I will let you come and experience it yourself.

Raiders of the Lost Ark, King Kong, South Pacific, Six Days Seven Nights, and Jurassic Park, this is but a small list of the movies that have been filmed here in the beauty of Kauai.  I stood in my spot looking up to the cliffs and then waterfalls and the foam being formed by the waves crashing against the rocks and could see why the big screen wants this awe to be portrayed. I wanted to describe one more thing.  The water.

I had a hard time figuring out what color the water was here.  I had the opinion of others, a Navy Commander, a man from New Mexico and my other fellow travelers. They all said soe sort of blue, but I had to have a name of it. It was dark, but bright and had with it an awesomeness.  I could not think of the blue that I saw, then the Captain said a word.  A Hawaiian  word that triggered a response in my head.  It has nothing to d with color and in fact means "ginger" in the local language but if I had to put a crayon in  a box and put acolor on its side that emulates that color or blue, I had found he description–Awapuhi Blue.  With due respect to the local people and to Paul Mitchell, I had come up with a description and a catchy nam for my blue. Whenver i describe this blue, my own mind will drift to that colora dn then I will forever have it etched in my database.  Thank you Hawaii and to the land island of Kauai for this memory.

Tags: HawaiiHTA, Hawaii, Travel, Kauai, So Much More Hawaii

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I always make fun of drinking from the "social media firehose." People always ask how I can possible follow nearly 8,000 people on Twitter, and read 10,000 RSS feeds a week, and on and on. I have developed the skill over time.  Being here in Hawaii is a lot like drinking from the Paradise Firehose.

Last night I was asked this question a number of times…"so what do you think so far?"

My response to that was usually a single word.  Awesome, super, crazy, beautiful, hot, an I coul dgo on and on at the number of superlatives I used to describe my experience so far here in the Hawaiian Islands.  I cannot begin to describe the breathtaking views I had last night as the sun set behind us and we had an opportunity to listen to the local culture unfold in front of us. I took a number of pictures that I will get loaded and if a picture is a 1000 words, they will all be superlatives. 

As I write this post at 4:00 a.m. in the morning, I am still seeing images and can smell the experience and even taste the things that I did last night with Chef Colin at te Rumfire.  Today we are off to another island (Kaui) and the rand Hyatt.  They have a huge benchmark to meet but somethng tells me that wont be too hard.

As a social media business aside, everyone here is Twitter crazy. Last night I explained Twitter to a large number of folks all wanted to find out how to get on and what to do when they do. It is a crazy ride we are having here and they are loving the idea of talking to everyone.  I think that if they could bring everyone here for a moment, they would.  I would just say that 140 characters is not going to do it for me.

Tags: HawaiiHTA, Social Media, Royal Hawaiian, Makana, Twitter, Kaui, Hyatt

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I was not sure what to expect when I got off the plane.  Only that is was an island in the middle of the Pacific Ocean.  Well all that and more hit me as I went outside to walk a short distance for my bags.  84 degrees and BEAUTIFUL.  A short ride to the Royal Hawaiian hotel and I was greeted by a friendly staff wiuth a lei and a shot of punch and ice cold towel.  My first question of course was "Wifi?".  Free here in the lobby was their response.  I wanted to drop everything and record the experience but headed back to my room for a quick check on the Nuggets and Lakers score.  Hey, I am a homer through ad through and I have to get the score since I’ll be joining some people tonight from Laker land. 

I am going to check the livestream situation soon and hopefully get everyone up and running on that.  In any event, I will get the flip cam at the ready and plenty of pics.  I already took a few from my limo ride (snicker…yeah I know).  My latest addiction however is slowly taking hold.  My new best friends Neenz Faleafine and Melanie Kosaka (or new dealers perhaps) from here locally have me hooked on a new type of drug…I call it Cracadamia nuts.

My expectations so far?…hold on while I eat another handful.

Tags: HawaiiHTA, Neenz Faleafine, Melanie Kosaka, Macadamia Nuts, Hawaii

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Just reading over at Profy and Svetlana Gladkova asking the question, "Twitter is a Popular Marketing Tool?".  The analysis is interesting on Svetlana’s piece and I think you should read it.  The thing that caught my eye was less about the written words and more about the graphic she had in the post.

The thing that made me note this graph was the far right three forms of online tools being used, blogs, podcasts and Twitter.  I preach of course that these are the "new media" and that companies should be embracing them, but it is nowhere near the use of direct mail.  I was amazed at the lopsided view of this. Twitter is the new media darling and blogs are making somewhat of a comeback since breaking on the scene at the beginning of the century.  I am curious how the study was conducted and as I understand it it was conducted by WebTrends.  The study appears to address only the European companies but I think that the results can be indicative of what is happening here as well.  As the economy keeps dipping and we go back to the "what works" idea of marketing, I see the testing of social media to be take a backseat to the more measurable results of the past.

Tags: New Media, Twitter, Twitter Marketing, Social Media, Social Media Marketing

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I have recently launched Social Mediasphere TV and added it to my list of blogs including this one and including Bloggers For Hire in the long list of blogs I contribute to and provide.  Social Mediasphere TV is an extension of the radio I was doing on Blog Talk Radio.  You can still go over and take a look at my archives at that location and I may still continue my on location live radio using that service as it seems to be a very simple solution to the technical issues related to live radio.

I will be doing my show continuing here forward on Tuesdays at 5:00 p.m. PST and 8:00 p.m. EST.  We will be discussing all things Social Media and as always we will have special guests, commentary and even you as listener can call in and ask questions make your own comments or just be a guest yourself.  I am still working through all of the issues with using the applications of the trade, but I have been given some good advice and help from many friends that are cheering me on to make this new project a success.  See you all on Tuesdays!

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Miami Vice, CSI Miami, these are the things that I refer to when someone talks about the location.  I look back to what I have seen on television. Today as I sat on the front steps of a location in Coconut Grove, Florida, (I was told I couldn’t call it Maimi) I had visions of those times looking at blue water, people in shorts and beautiful weather.

I was trying to live stream a radio show using blog talk radio while attending barcamp.  If the show itself was archived and turned into an mp3, you might be able to listen on the sidebar.  If not who can tell.  I had a great time down here at Barcamp Miami and Wordcamp Miami.  The wifi and the Internet? It did not have such a great time. This is becming all to familiar a complain I hear in the world of tech conferences. You have hundreds of Internet users all converging on a single space and they have no way to handle the crowd.  I am not going to beat that dead horse.  Suffice it to say many curves were thrown at the organizers, yet they seemed to still make it a hit.

I do want to talk about how great the weather was, how wonderful the attendance was and how great I was at speaking.  Okay, the last part is not necessarily true but I keep getting better at talking what I love to say the least.  The weather and the company was great. 

You get that many people in a room that all love blogging chances are the person at the front talking about blogging is going to be cheered.  This was the case with all the sessions i saw.  Everyone loved what was discussed.  So much information and so little time were some fo the commentsI heard, and others still said they too would love to give information they had learned to the group.  This is the perfect excample of why barcamps are so well received by attendees.

Sitting on the front of the location on the sidewalk talking into the microphone was very fun and not something I had done before.  I hope to get a chance to do the same tomorrow.  I am going to post some of the pictures of where I was sitting and of course it will not give the full expereince of sitting on the porch on a sunny Sunday afternoon watching the day go by and taling about what I love, but imagine it and you can hear the birds and feel the sun on your face.

Tags: Barcamp Maimi, Wordcamp Miami, Speaking, Social Mediasphere Radio

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I have been following the story of Pajamas Media and the closing of their ad network operations as of April 1. This is not earth shattering news as we see the boom days of blog earnings begin to buckle under the economy and crash on the rocks caused by the storm. We have seen other networks close and cut back and have similar problems. As companies cut back on their ad spends it stands to reason that these forms of revenue will dry up or become scarce. i think this is not going to end any time soon.

One of the reasons ad networks were so powerful before was because they could leverage large page views and could funnel the eyeballs into one place better than companies looking to buy up ad space on single blogs. That trend has changed now as properties that have large followings have figured out how to leverage and negotiate their own advertising deals cutting out the middle man. The smaller single manned blogs are also more flexible and don’t need quite the investment to turn a profit. We are seeing a definite shift in the blogosphere and that shift will continue to transmogrify into a new model that is hopefully better.

I intend to discuss this further on my radio show on Tuesday. I want to have a few or the blogging experts weigh in on this as well as discuss my ideas further. Join me on Tuesday at 5 p.m. PST as I discuss ad revenue and blog networks further.

[Headache photo via pvera]

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I am not in charge over at Twitter and perhaps after this post we will know why. I was catching up on reading about news on Techmeme this evening and saw that Twitter was raising more capital. I had the same reaction to this as did Ashkan Karbasfrooshan with his take on the similarities to Facebook.

I cannot seem to grasp why Twitter is not yet making money or having some sort of package for monetizing its business. I had a conversation on Twitter with Cory O’ Brien about our thoughts and both of us had the same confusion. Why is Twitter raising funds when the money is right there in their back pocket.

I am speaking of the possibilities of funding their own growth. They have great opportunities staring them in the face yet they seem uneasy to pull the trigger. I have to admit I am considered a big fan of Twitter and I am a bit jaded, but I think I am not alone when I say, I would pay a premium for the service. I am probably more of a power user than your average person and paying for this service to some may seem ludicrous. Guy Kawasaki said it is integral in his own business, and said he would pay a large amount just for the privilege to keep using. I am not sure of what a “pro account” would entail, but where do I sign?

Now I do understand that Pownce had this feature, and it is a company of the past since being acquired by Six Apart, but I would be curious about the people that had signed up for its premium account. It was a Twitter clone and did not have near the saturation that is being afforded Twitter (yes I recognize the estimated 5 million users is a small percentage of the Facebook users) but I think that those numbers would be interested to apply here.

Cory and I ran a sketch of the numbers and made some assumptions and came up with a way for them to earn $20M a year just by charging $1 a month for a premium account. If I can figure out a way to do that, imagine what the smart people could do with a little effort. I know that by harvesting some of the low hanging fruit now, they could make the big score later.
[photo via jenn_jenn]

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The bane of my existence currently is my ever increasing inbox of emails I need to respond to, and I am apparently only worsening the problem as I sign up for more and more social networks.  There is the wild game recipe club, the used furniture network, the parenting pull your hair out network, the underwater basket weavers network, and…well you get the idea.  I don’t actually belong to all of these clubs or social networks, but I can assure you they are out there with more then 3,600 clubs to join and be a part of online. One of the emails I get frequently is Classmates.com.

I was looking into this pre-social networking social network recently because I wanted to compare the use of it versus the use of Facebook.  I get my login found out about the page where I could go to see friends and others, and when I tried to navigate to the next step, wham!  The protective firewall dropped and I was shut out, barred, and could go no further.  The next step was something that baffled me.  They wanted me to join for a small monthly fee.  There went the idea of using Classmates.com.  Why?  The answer to that is easy, I can use Facebook for free.

The catch-22 here is the fact that we are all asking Facebook to find ways to monetize and not make it intrusive, and then when a company like Classmates.com is monetizing, we tell them in order to compete they have to make it free. It’s like those arguments I have with my kids.  The only one that understands the argument is 3 years old.  Classmates.com is making money for being a part of its network, and Facebook is free to anyone with a computer and an Internet connection.  It’s like getting cable television and paying for it and having it available over the free airwaves. 

Last time I looked Facebook was worth a boat load of money and it is all anyone is talking about.  Classmates.com comes on the radar as a vehicle for spam and it is immediately ignored.  There is no reason why Classmates.com should not be able to go toe-to-toe with the likes of Facebook and take a large portion of its market share.  I recently sent out a message over Twitter stating the same thing with the gist being, why would I use Classmates for pay when I can use Facebook for free?  I had lots of responses to that Tweet stating the same thing.

I am not beating down Classmates here as that would not be constructive, but I think I have a solution that might work for them.  Open up your application to everyone and bring down that wall.  Thought sounded somewhat Reaganish didn’t it.  It’s true however that they need to change their thinking.  Instead having that mass database grow stale and have everyone treat Classmates like the spam king of email, shop that database as well.  Those that are struggling, i.e. Yahoo, perhaps a purchase of classmates to take on the world of Facebook is a good move? Either way, we will see the likes of Classmates.com fade away as Facebook grows stronger, and then the next thing will come along and be better.

You are the Classmates.com CEO.  How do you compete?  I want to know how you take on Facebook free, when you are sitting on income already coming in?

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I’ll be headed to Vegas this week to talk to people at CES and will be also headed to Affiliate Summit the first part of next week. Sandwiched between and/or during those events, I am lucky enough to attend and speak to attendees of WordCamp Las Vegas.

My discussion is one i have had before on Blogging For A Living. I will be providing the information to people on Sunday at the end of the event, and to say the least there is an all-star lineup of talent all weekend that will be presenting ahead of me and I cannot wait to see some of the great stuff that will be talked about while there. This is the event’s first year and I’m impressed with how much they have accomplished. John Hawkins should be commended for his hard work and the way he has leveraged the Consumer Electronic Show and the Affiliate Summit to help him with the attendance.

If you are going to be in Vegas for either of those events, take some time out to see some of the people speaking, and to hang out with the Wordpress people that are attending. Save your $20.00 at the tables and spend it on this event instead. Register before the event as there will not be a way to get in the event at the door. In addition if your company is looking for a way to get some inexpensive exposure, i know that this is a great way to help promote yourself and they are still taking last minute sponsorships.

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Reading Marketing Profs Paul Dunay’s post regarding the company budget for social media I found it interesting specifically about the idea behind content creation. Paul states:

Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels – here is where the cost can get large. I happen to think I am very fortunate since I work at a consulting firm where many people are thought leaders – so we have no shortage of opinions

He does not get into the costs specifically as he does with pricing the actual tools of social media. The tools he itemizes are:

A Blog;

A Podcast;

A Video;

A Wiki; and

A Community.

I refer to these things as tools as I also believe that applications can be used in a social media planned budget as well. The applications are mostly free to very inexpensive. I did notice he did not budget for the activities surrounding the likes of Twitter or other which enhance the above tools. Basically, they are free. He is correct however when he states:

So unlike traditional media – Print, TV and Radio – which can cost big money. Social media’s upfront costs very little…

You have to read through his original post regarding the overall budgets to get an idea of the numbers, but I wanted to wrap my mind around the budget ideas first and foremost. The low cost of social media is right now making it a hot and much sought after way of accomplishing a company’s advertising, marketing and public relations strategy.

The real cost is the people that can manage this strategy, someone that can understand the uses of each tool and application and how to make it work for its intended use. This is where the budget has to be difficult to nail down. The person that is responsible for this doesn’t even have a job title or description these days. Is it the marketing person, the advertising person or the public relations person that handles this? What department do we charge for the implementation of this new way of handling our media? These are some difficult questions to answer. I am personally seeing many more job openings on job boards, and seeing recruiters provide the answers to the question of who to place in the position. The real question I have for Paul is the budget for the wage for this person. How much does your company expert in the leadership of social media get paid? Do you have a budget line item for a social media manager?

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