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Blogging: So Easy A Caveman Can Do It

March 2, 2007 By 9 Comments

Well it looks like the caveman has signed a deal with ABC making my attempt to copy and plagiarize GIECO’s advertising campaign moot.  I wanted so badly to have the caveman tapping away at his keyboard, making fun of Robert Scoble, linkbaiting, Digging, and perhaps even signing up to work for clamshells at PayPerPost!  How cool would it have been if he would have been like Loren Feldman on 1938 media talking about the latest in tech gadgets and testing blog platforms, all while rubbing elbows with the likes of Om Malik, and Dave Winer.  He would have been perfect making a behind the scenes deal with Jason Calacanis starting the Caveman Blogging Network!  His videodcast would be picked up by John Furrier and he would be interviewing 40 second spots (rather than a Scoble 40 minute taping) of Paris Hilton, Britney Spears, and the latest in celebrity gossip like Perez Hilton.  He could write a great book like Jeremy Wright or Shel Israel or Debbie Weil.  He would be a sought after keynote at all the cool conferences like Gnomedex, Blog Business Summit, and of course Blog World Expo.  He would be sought after for his political opinions, like Instapundit, Little Green Footballs and Daily Kos.

Then I thought I might just get a variation of it and have it be "Blogging:  So easy a lawyer can do it."  Of course then I would probably be sued by litigious Mike Arrington, or I might offend for the second time people like Brian Clark.  I was soon talked out of that as a result of not wanting to offend Cavemen everywhere.

Since it seems that I am losing out here on the real wave of  "The Caveman", I have decided to do it myself and start my own campaign. Since I kind of took a beating yesterday after taking on Adobe, and since Dave Taylor believes my Bloggers For Hire operation to be similar to second class, I’m beginning the new campaign here:

"Blogging, so easy  Jim Turner can do it." 

Of course, you have my permission to actually let everyone know just how easy blogging is since nobody would possibly believe that I could actually do it successfully.  TGIF!!

Tags: , , GIECO, , , , , , 1938 Media, , , , Mike Arrington, , , , , , Jim Turner, Bloggers For Hire, , , Debbie Weil, Gnomedex, Blog Business Summit, , Instapundit, ,

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One By One Media Goes Global

February 1, 2007 By Leave a Comment

No, this is not intended to be the title of a new social media press release, it merely goes to show how I felt today a I carried on three Skype chats with people from different corners of the globe.  It amazes me how the use of the Internet can grow a business from my small den in my home to a global consulting business.  As I sent my last email to a company in the UK while chatting with a client in Germany, and chatting with a company in Australia, all the while communicating with my partner in Vancouver, I began to get the real breadth of the situation.  Here are  people talking to each other in real time, and tied together by only an Internet connection.  It can boggle the mind if you try to grasp the enormity of that feat.  To that end, yes we are open for business, and we take all forms of currency!  If you are trading in clamshells however, please try to convert that before paying for our services.  What part of the world or you from? 

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I Have Started My Blog Where Are All The Customers?

January 18, 2007 By 5 Comments

This question is often asked a few days after my clients get their bill for our services.  It’s not a bad question.  If I have done my job correctly they are excited for the new marketing campaign and are deeply involved in the new project and are committed to making the plan a success.  I always have to break the bad news to them.  The blog is usually not an overnight success.  Like telling my children Christmas is a whole year away, my customers often become quickly discouraged.

Sticking with the child analogy, I begin by telling them that they have recently given birth to a new child and that child will not be running for President of the United States on her first day of school.  They must first learn to crawl before they run. Unless of course they are my children and they seem to be able to shed the straight jacket quicker than usual. As a father of four children 7 years old and younger it seems they are always running making me feel  like I am trying to herd cats.

There is a time period while the new blogger produces enough content to really be able to impart their company message on the public.  There is a period of waiting while the blog is finally indexed by the search engines.  There is a period of time that they get established as an expert in their field or niche.  There is a time while word gets out about their service or product and that they use  their blog to communicate their vision and message.  People will start to come to the new blog to read your message and if you are providing something of value, they will return. This also takes time.  There is a time period while building subscribers to your blog through feed readers and email subscriptions.  All of these things can take some patience.

I often ask them to remember the first time they were open for business.  Were they an overnight success? Did they meet their sales goals the first day of business?  Not usually.  They took time to build a reputation.  Blogging is no different.  It takes a little time for your reputation to precede them.  Don’t expect  blogs to be that injection of adrenaline your business needs to make it to the next level overnight.  Blogs are an investment just as any other long term goal.  I can assure you however that the investment will pay dividends.

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Building Your Blog Business One By One

January 9, 2007 By 1 Comment

Part of our focus here at One By One Media is to help companies build a community one person at a time.  It’s part of why we chose the name of the company.  A community is not built overnight, and unless you really know how to build that community it can be a difficult task.  We make it easier and provide you with the ability to grow your readers, and build that community.  Someone that recently posted on this is Ben Yoskovitz at Instigator Blog.

His 8 steps are a prime example of what we preach here, but most importantly I think he makes a good point in pushing the idea of networking.  For most people networking is a part of your everyday business.  Getting to know the people in your industry is important.  Having them join in your community is the ultimate goal.  Everything Ben mentions is a great networking steps to get visitors. 

  1. Write to Get More Comments
  2. Reply to Comments
  3. Visit Commenters’ Sites
  4. Email People a Thank You
  5. Email People Links of Interest
  6. Track The Most Popular Content
  7. Make Content Accessible and Readable
  8. Participate in Online Communities

I’m now a member of Ben’s community because he followed his steps and introduced himself as someone that read my blog.  I in turn wanted to read what he had to say.  Both of us built our social network by one reader.  One By One Media is all about growth for your company, even if it is one person at a time.

Tags: One By One Media, Ben Yoskovitz, Instigator Blog, , ,

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When You Know Blogging Business is Bad

January 8, 2007 By Leave a Comment

You know when your business is not having a good day when you wake up in the morning and find that you have been added to Mike Arrington’s Deadpool.  It’s like the old saw that waking up and reading the obits to make sure your name is not in it is the first thing you do before making coffee.  Of course, some of the companies will benefit from making it into the TechCrunch Deadpool.  I for one would see a huge surge in traffic for the day and that might just finance a couple more days of business.

Tags: TechCrunch Deadpool, Mike Arrington

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One By One Media and Google: Companies with similar problems requiring similar solutions.

December 12, 2006 By 2 Comments

It’s approaching 1:00 a.m. as I sit down to finally put down my thoughts about the previous day’s events. This has been one of those whirlwind days that a small company owner dreads. I have posted before about the many hats of a professional blogger. A small business owner must also carry many hats. Today I was required to pull out the PR hat that companies sometimes need to correct a wrong, to provide a company position and to be a voice of a company that is in crisis. As a small business owner, I am confident when I say any crisis be it big or small is a difficult crisis if a plan is not made to address those issues.

As I woke in the morning and I tried to shake off the 4 hours of sleep from my eyes that resulted in my turning in at 3:30 a.m. the night before. As is my practice, I began my morning with coffee and email, and yes, usually in that order. I was presented with an email from Brian Clark at Copyblogger. The email was short, to the point, and wasted no time in what was happening. The email wanted to alert me to the fact that Brian had discovered that our One By One Media blog and the blog at Bloggers For Hire had CSS that had been used “without attribution or permission” and he wanted to know what my statement was to the matter. My heart sunk. Part of my problem was that I first had to figure out what it was that was being stated. I am not at all part of the technical team here and whenever they begin to discuss software and platforms and applications, it’s usually a sign for me to begin reading my materials on what I have to do that day. This day was different. This was a problem that was created by my own company. I had to pay attention and I needed to investigate what was happening immediately. I was in conversation with my technical people before I had even allowed my coffee to cool.

I sent a response to Brian letting him know that I was appreciative of his email alerting me to the situation. I also wanted to let him know that if what he had said was true, I would get to the bottom of it and get back to him, and apologies were in order.. My heart sunk again as I was told, that yes in fact, the CSS of our blogs had indeed been used without the permission of its designer or without providing attribution to the person that had provided the code we were using. Before my discussion had ended we were already working on taking down the site to make sure we did not further carry out our transgression. I knew now that this would be a time to practice what I have been preaching for so long to customers and to clients. I would have to face the music and not only apologize to those involved, but also take responsibility for this occurring on my watch, and finally, I would have to swallow that pill publicly for all to see (my public comment to Brian is posted in the comments to his article on the matter).

I would like to commend everyone for their graciousness in dealing with this situation and to again apologize to them for having been a part of this issue. Each of the people I spoke to were professional, understanding, and up front about their thoughts on the matter. Brian was satisfied enough to edit his post, and to his credit, does not want to further tarnish any of the wrongdoers. I for one would say that in their remorse and mine, a lesson was well learned and that we assure everyone that this will not be an issue in the future.

After the day I have had, it is ironic that a company the size of Google might be faced with the same PR problem as revealed in Jeremy Zawodny’s post. It is good to learn that Scoble’s advice to Google, mirrors somewhat my apology posted in Brian’s comments.

It’s the little things that define companies and Google is being defined right in front of us. ~ Robert Scoble

Although in my mind I did not, and still don’t, consider the day’s events as “little”, I would agree that I hope I have been able to publicly define my company. Google, it’s time for you to implement the same action.

UPDATE (1:48 a.m.): In the amount of time it took for me to compose this article, Matt Cutts of Google, has posted a public apology. It looks as though Matt may be having a similar sleepless night. I also found that TechCrunch has stated that Google has addressed the first stage by taking down the copied page. Obviously, I will have to run hard and fast to keep up with the news.

Tags: small business blogs, , , , , , Blog Transparency, , , , Jeremy Zawodny, ,

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Blogs Move To The NASCAR Sponsorship Model

November 17, 2006 By 7 Comments

I was recently speaking with my friend Ben about blogs and sponsorship and I was inspired by Ben to write this post following a post he wrote about sponsors and blogs.   I am taking his good advice and making it more on the extreme side of blog sponsorship.  After all we all would like to make as much money as possible monetizing our blogs.  When I began to think of this I saw my blog becoming the poster child of blog monetizing and having it look like the Blog 2.0 NASCAR of the blogging world.  Sure we could put good quality content into each of our posts, but why not put a little money making scratch in alongside that good quality content.  I’m sure the readers would not have any problem reading through my words of wisdom if there were the occasional logoed advertisement with perhaps a link or two here and there to direct them to the paid sponsorship of this blog.  (Note:  None of these companies have actually sponsored this blog post, and in no way is this a paid review of any of the companies listed herein in spite of what PayPerPost may be advocating after "full disclosure".)  There appears to be a few spots left that I have not yet covered with logos, are there any other takers for the spots?

[Hat Tip For Logos to Font Shop]

Tags: blog logos, , , monetizing blogs, Instigator Blog, , ,

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Scoble Calls It Quits

November 3, 2006 By 1 Comment

This is what happens when you scan your feed reader to fast and try to comprehend the multitude of information that you have to cover in one day.  It could be that the cold medicine I took is always beginning to have its effect on my brain cells.  What Robert was talking about was not that he was going to quit blogging or going to quit at Podtech or even quit reading blogs.  What he is stopping is the number of emails he reads and answers about products or elevator pitches he gets in his email everyday. 

Like many A-List bloggers he complains that he has grown weary of PR firms pitching him to blog about their products or services.  Sure an endorsement from Scoble is worth more than an endorse from someone like me, but I can see how this could be cumbersome.  Last week I watched as Robert skipped the break during sessions at the Blog Business Summit to get through as many emails as possible.  I was merely trying to get my laptop to work.  I also saw Robert up until all hours of the morning networking with bloggers and talking about Podtech and other things that he was interested in.  He is a busy man.

I don’t write this because Robert Scoble is my hero, although he is pretty close when it comes to his knowledge of business blogging, I am more interested in his statement:

Anyway, it’s a real problem for a small company (or even a big one) to get noticed in today’s world. I don’t know what to do about it. I’ve given up.

This is a frightening statement coming from a guy that could launch a thousands blogs by one command.  Yeah, Robert of Scoble or some such crap.

As a small business owner it has been very difficult to get noticed.  I have networked, blogged, attended conferences, bought lunches and dinners and paid for drinks at the bar, but it comes down to one special thing.  What does you company have to offer that is unique and ideal in today’s world.  Anyone can be a blog consultant in my industry.  Heck, there are times when I wonder what I’m doing calling myself an expert in blogging.  The thing that I feel differentiates us from any of the other blog consultancies is our passion for blogging and our fervor to see companies gain that same passion.  We love blogging so much, we started Bloggers For Hire because some of our passionate blogger friends also wanted to blog for companies that wanted a blogger.  I’m not so eager to quit, and by this Robert, I am in no way considering you a quitter, but it might just get this little company noticed.

Tags: , , One By One Media, Bloggers For Hire, , , , Blog Consulting Podtech

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Blog Business Summit Not Just a Conference But Blogger Networking

October 30, 2006 By 1 Comment

The money I spent on attendance and as a Silver Sponsor for the Blog Business Summit was more than worth it and I would recommend that if you had reservations about sponsoring the event, let me be the one to tell you it’s one of the best business decisions I’ve made this year, and I have made quite a few of them.  Some good, some bad.  This is certainly one of the best.  Seen below is a picture of (left to right) Me, Jon Bucolla of Greenpoint Technologies and Matt Mullenweg of WordPress.  We had the please of being on the same private jet from wine country back to Seattle.  Yes, and what  private jet it was! Just see their portfolio.

Teresa has a number of photographs of her pictures of all the fun after the conference.

I was able to see some old friends and make some new ones, all of them gracious with their time and always there to give advice, criticism, the constructive kind, and they all showed the passion I showed for blogging.

Tags: Jon Bucolla, , Jim Turner, Greenpoint Technologies, , Blog Business Summit, Teresa Valdez Klein

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Blog Business Summit Here We Come

October 23, 2006 By 1 Comment

This was a last minute decision on our part but we will be attending the Blog Business Summit in Seattle from October 25, 27, 2006 in Seattle, Washington. We intend to meet as many people as possible there and possibly meet some old friends and people that evangelize blogging as we do. Please come look us up if you have the chance we will be the one with a smile and eager to speak to you about Bloggers For Hire and what our company offers to businesses and their blogging campaigns! Tags: Blog Business Summit, Bloggers For Hire, e, one by one media, Jim Turner, Scott Goldblatt

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