A Statement Regarding Modern Media Man Summit

I have been struggling to write this now for 3 months.  I have been cautioned, counseled about its content, prodded for its distribution, and have reached for publish and stopped a number of times.  The tough things in life are never easy, and admitting failure or that you have done something wrong or even just doing the right thing and standing for what is proper can be a rough task.  I try to be the example to those around me and so it is with that in mind that I have decided to make this statement to my friends, my followers, my family and the community that I belong to in hopes that I can move forward.  The community I refer to is inclusive of the men and Dads out there as well as my business contacts, my colleagues and those that I have been fortunate enough to know over the years and grow with over time.  I cannot continue forward with new things until I close out some of the old.

I am passionate and this brought me to being a Daddy blogger and business owner.  It was that passion and interest in the world of blogs and parenting that brought me to BlogHer a number of years ago.  I was sitting next to the pool in California with a few other dads, and we all said that it would be great if we had a conference for us guys to call our own.  We all chuckled then and rolled our eyes and asked who was buying the next round of beers?  Fast forward to early  2010. In February of 2010, I had an initial conversation with one of the organizers and founders of the Modern Media Man Summit.  At the time it did not have a name or a face a logo or anything more than a good idea of the person on the other end of the chat and they wanted to try a new company.  They wanted a conference for men and for dads.  This was after all, “The Year of the Daddy Blogger.”  I agreed to help be a part of what I thought would be a winning idea.

Having worked as the conference director and social media director for BlogWorld and New Media Expo the year before I thought I could provide some much needed expertise as well as some good business contacts and connections that I felt was needed to make the project a success.  It was agreed that we would go forward with the project.  Like in all of my endeavors, I threw my heart and soul into the success of the company and the project was underway.  I set aside most of my other business duties and began concentrating on what needed to be accomplished.    I reached out to some of my most trusted friends and the people I knew would give me some guidance.  They agreed to help and some of them became members to what would become the Advisory Board.  I reached out to another friend who I knew would be good to help with the coordination of speakers and content for the conference portion of the show.  I contacted all of my business contacts to let them know about the new project and that we wanted to give them the opportunity to partner with a great idea.  Some of them jumped at the chance and we signed a few sponsors and companies to being a part of the program early.  Things were progressing nicely and we were on track to making the conference a hit.  The 20 hour days of working by all the founders was paying off.

During the middle of March, 2010 there were differences between myself and another founder, and I decided then that we needed to have someone leading the charge that could be the head of the organization to keep it running in what I thought needed to be its direction.  We were about to sign our first big sponsor and we needed to focus and have a face and a personality of the business.  In my mind we needed a person to make the tough calls and a place where the buck stopped.  Being a man, and a father, I felt right in line with our target market and the best representative of the people we wanted to reach.  I volunteered to be the head of the organization, but indicated then that I needed to be able to run things the way I saw fit on issues of day to day decisions.  If it was going to be my neck on the line I wanted to control my own fate.  It was agreed that I would be the front of the organization for that purpose and business continued as usual representing to all that I was the man in charge.  On March 31, a little more than a month into the project I was told that the legal documents had been filed and that we could begin operating the business as a limited liability company in the State of Georgia.  I was a 1/3rd owner and was told that I was budgeted to receive a guaranteed sum of money for my work.  I began pushing to get contracts entered into and  started working hard to get to a finished product.  My vision of what an awesome conference for men and dads would look like was taking shape.  2 weeks later after what I felt was a grueling work schedule and having been criticized for nearly every decision, I made what would be my last decision on a matter that would be the best direction for the company and the conference.  It was met not with criticism this time but complete resistance.  I decided then that I could no longer lead the charge but that I would do everything in my power to contribute what I could.  Two days later I woke to check email only to find I had been blocked from the company email account locked out of the site and was told that I would not be contacted or spoken to unless I had signed a Nondisclosure Agreement that had contained a restrictive non-compete clause.  I inquired as to why, as an owner, I would be contracting not to disclose information with myself and not to compete with myself?  No response was forthcoming.  I made one final attempt to reconcile with the founders and again it was given complete resistance.  I reached out to a lawyer at that time to get some advice and was told not to sign any such agreements nondisclosure agreements and that any signing of agreements may supersede any previous agreements of the founders.  I then found out that no documents had ever been filed on behalf of the Modern Media Man Summit, LLC.  I was told next I was not to be a part of the organization.

I had brought all of their existing sponsors on board and was in line to speak with four others.  I had made promises, had discussions, made representations and risked much of my reputation, much of my social capital and invested nearly three months of a difficult work schedule.  I sit here 3 months later and look back wondering what has happened.  I see some of the work I have done and work that has not been done.  I continue to get calls from sponsors, from friends, from potential speakers and many that have no idea that I am not somehow still involved.  I only recently found out that the founders have not disclosed any of the above to some key sponsors and other parties.  For that I wanted to get this out in the open. I have not been involved with the organization on any level since May 17, 2010. Any decisions, representations or otherwise have not included me nor have I had any direction in how the company would proceed.  I have not received any  form of compensation for the time spent on this project.  I am not at liberty at this time to discuss my future with the organization, any liabilities I might have or the remedies I have before me, but I want to make it clear my involvement.  The costs have been great not only in the time and energy and effort spent, but in some friendships, some contacts, some reputation and many other intangibles.

I want to apologize to the people that have been harmed by this.  I have tried to reach out to some and offer a personal apology.  I may not know all that has occurred but I can assure you that I am truly and sincerely sorry if there has been a problem.  I can only hope to regain some of what I have lost.  I continue with my vision that we can have an event for Dads and for men.  It may yet prove to be the M3Summit.  It may be other projects and it may be someone that can lead that focus.  I will forge ahead and continue.  If anyone has any questions that I may be able to answer or if you want further information please feel free to contact me.

Happy Memorial Day!

Form all of us here at One By One Media and to all of you that have given the ultimate sacrifice to protect our freedoms, we give our thanks and we REMEMBER! I hope all of you have a happy and safe holiday.  When you see that flag today, give it a salute and remember those that have given so much and asked for so little in return.

One By One Media Gets A New Look

Do you remember when you were a kid and you got those brand new pair of tennis shoes?  I remember when I got my first pair of Chuck Taylor Converse.  They were not too unlike the ones pictured here, but mine were white.  I remember so vividly the fact that I thought I could run much faster and jump much higher with those brand new shoes.  I know now it was probably psychological, except for the fact that they didn’t have duct tape holding the toe part of the shoe on my foot.  They were also quite a bit different than getting those hand-me-down shoes, but I digress.

Those of you that have been following along here over the last 5 years know that from time to time we tend to make some sweeping changes to our look and feel of the web site and blog (terms I believe are synonymous).  This is the latest look and feel that we have made and I believe I can now blog better, write better, speak better and everything else has been taken up a notch.  Like that kid that could run faster and jump higher, I feel invigorated.  We will continue to always be testing new widgets and plugins and every tool out there, but for now it is clean and tidy here and I love it that way.

I have Debbie Lawrence of Lagniappe Marketing to thank for the new look and feel.  She is amazing and allowed me to participate in what she calls the “Sausage Making” process of watching the new design come together.  We are using Brian Gardner’s template and I recommend all of his work as he has some great themes to work with and to make your own designs.  In fact, Debbie was the designer and coder and all-around sausage making queen for the site over at the Modern Media Man Summit which is another of my latest projects.  That site is also a Studio Press theme.  Thank you Debbie!

I expect things to pick up here a little since I have this new running faster and jumping higher ability.  Take a look around and tell us your thoughts.

You can also see that we have added to the home page our sites at Bloggers For Hire and at Social Mediasphere TV.  We will be picking up the pace there as well so feel free to grab those feeds too.

Is Your Business Creating “Wow” Moments?

I just came from a meeting where I was subject to a few “WOW” moments.  There are a few times in my business where I get to see some cool technologies that revolutionize the way we communicate, or listen, or perhaps the way we drink our coffee.  All of it is related to entrepreneurs that are taking their ideas and making them work.

The same should be for businesses that are already established.  We have been told the quote “innovate or die.”  We heard it as recent as the opening keynote at CES.  That is a mantra that all businesses should be paying attention to in the future.  Innovation is key to keeping your product or service fresh.  People will want to continue to buy if it changes and is better or changes their lives for the better.  I think Ford is doing that with its own innovations in vehicles.

I hope that in the coming weeks, we will be creating some “wow” moments for our clients and business partners.  We can use the “Wow” we are seeing as innovations and implement them into our daily routines to help clients and others change and make their own “wow” or awesome sauce or whatever buzz phrase you choose.

Stay tuned for some magical moments here at One By One Media, as we start on a mission of creating “Wow” and innovating our services.  I challenge all of you to have your own mission of creating “Wow!!”

photo via puliarf

Happy New Year!

From all of us at One By One Media to all of you, Happy New Year! 

We sincerely hope that 2010 is your best year yet!

Preaching From The Social Media Pulpit

I have been preaching about blogging for a long time.  I have been an evangelist and telling companies that they had to blog more they had to have a place for people to "join the conversation" and making it possible for them to connect with their customers.  Like some of the preachers of the past, I am my own worst sinner apparently.  I was reminded by people in my company that I am the worst person in the world to tell companies that they are not blogging enough or that they are not doing it right.

I am preaching from the pulpit so to speak and I am preaching to the choir perhaps, but I need to update more often here.  I am trying to get more and more content on here and those that are slinging arrows at me the most may be asked to also contribute now and then to what we are doing at One By One Media and Bloggers For Hire.  I am also on Twitter quite a bit, and I am trying out Posterous, and I am about to start Social Mediasphere TV again.  Of course, you can always come and hear what we are doing at our new radio show at Blog World Expo Radio.

Now that BlogWorld & New Media Expo is over for 2009 I have a few minutes I can breathe, and I will be using that time to try to be more involved here rather than out on the road or on the phone trying to convert the latest in small medium or large business to jumping into the social media pool.  I guess I am like that life guard that actually never swims!

Photo via LeMonde1

Tags: One By One Media, Bloggers For Hire, , , Social Mediasphere TV, Blog World Expo Radio, , ,

Sponsored Status? Not Facebook

I have been a follower of the sponsored conversations and sponsored tweets and the sponsored anything for a while now and I intend to keep on top of it because it does have somewhat of a effect on my business model although indirect. TechCrunch talks about banning sponsored status updates from their application.  This will take on quite a white hat look in many of the purists’ eyes, but in my eyes if seems to be a horse of a different color.  As a social media consultant I always talk about the metrics and ROI of using some of these tools, and the business model given today’s idea of return does not have much spark as it relates to sponsored status updates on Facebook. 

For the most part, sponsored conversations or updates or tweets or whatever the case is mostly about reach.  Part of that reach and probably what is most important to advertisers and brands is the amount of eyeballs.  Let’s face it, they are not banging my door down to put up banner ads here as I am not getting the reach they require, and that is exactly why Facebook’s idea of banning the practice of sponsored updates is sort of a moot point.

With the limits they have on "friends" there will never be the huge amount of eyeballs that brands and media buyers are looking for in a property.  My Facebook page will only ever have 5000 friends at the most.  That is not what they want.  They are looking for the biggest bang for their buck.  I do understand and argue that its not about the number of followers it is about the number of conversions, or how or who you influence, but that thinking has not reached the heads of the people that are signing the checks.  I think if I were to ask Ted Murphy the best way to sell the sponsored conversations it would be about your number of page views over the number of cool people you know. 

I think this has to do with a preemptive strike and more about what they have for plans down the road.  I do think however that with the addition of FriendFeed now in their crown jewels, it may also be a tell of what they have in store for a plan to for future looks of their new acquired service. As the FTC becomes involved and we see more and more of a crackdown these types of maneuvers will be quickly reversed or adopted but I applaud Facebook for taking a stand in this part of the controversy.

UPDATE:  I forgot to mention something I thought I should get into this post.  With the banning of sponsored conversations this also make it difficult to cross pollinate all of your networks with a sponsored post which in turn keeps the walled garden feel to Facebook which I think also helps their business plan.  Keeping third party applications from sending out a mass tweet/update/status message to all of your "friends" at once makes it also difficult.

Tags: , , Sponsored Status, , , , ,

Facebook Acquires FriendFeed – Twitter Beware – Google Looking Over Shoulder

I just read the news about Facebook acquiring FriendFeed.  Many are already shouting "game changer", but not really.  Facebook already has the huge networking, but it does make some ground on the folks at Twitter as a microblogging or communication tool.  I talked a while back about FriendFeed’s new look and feel making it seem much like the already popular Twitter. 

Now it has a war chest behind it to become bigger better and more usable I hope.  We are already hearing about the demise of blogs for Life Streaming, and this moves into that game as well.  I hope to get a better feel for the implications behind this.  Good luck to Facebook and congrats to the guys at FriendFeed.

We will see if this becomes a game changer, but for now I think that it strengthens rather than changes things.  To be sure, Facebook is becoming a player that now Google needs to be careful of in the long run.  Twitter needs to catch up if they want to keep up.

The press release from Facebook will be looked at quite a bit.

Tags: , , ,

The Twitter Blessing

I was just reading this morning on Techmeme the various sites that are discussing the closing down of the URL shortener service Tr.im.  I then came across a post written by Robert Scoble called, "Twitter’s platform shortcomings."  I have written a number of posts about Twitter here and we are seeing the company mature and grow before our eyes like a child.  Sometimes a child makes poor choices and sometimes they make us proud, but when I read things like the Twitter "blessing" and I have to cringe a little.  Blessing exerts some connotation of power, and with power comes great responsibility as we all know.  We see companies like Facebook with this same type of power and the same feeling of the hair standing on the back of my neck continues. I must echo Robert’s sentiment here when he states:

OK, most of you probably never have used tr.im to shorten your URLs so they fit into Twitter. But I did. I liked the URL better than bit.ly, which is the service that Twitter has “blessed.” Oh, how I hate Twitter’s “blessing.”

Pete Cashmore, of Mashable has another quote in his post that gives me the feeling all over again:

“…we just can’t justify further development since Twitter has all but annointed bit.ly the market winner.”

That from the Tr.im closing statement.  That is far too much power for one company, but I know that is part of doing business.  Google carries the same type of power and I have heard the likes of Michael Gray talk about the wielding of their power and how they can arbitrarily damn some sites and rise others to the heights of heaven.  I use that metaphor because that is nearly godlike in its functionality.  Google wants to be for good but not for evil and I suppose your definition of good and evil depend quite a bit on the way the ball bounces for you or against you.  In this case it seems that the ball has bounced against the folks at Tr.im.

We see applications come and go and in this particular instance it has implications that might hurt people in one camp over another.  To pick and choose who wins, who loses and how the game is played is far too much power in my opinion to give to companies.  The FTC is dabbling in the game with blogging and "sponsored conversations" and I would assume that some constituents will be contacting their authorities for some regulation of companies that have the power to bless.

Photo via polishamericancenter.org

Tags: , Techememe, , ,

Arrington and Sethi are Hatfield and McCoy

Dennis Howlett writes today about the lawsuit involving Sam Sethi and Mike Arrington and Interserve, Inc., als known in our wrold as TechCrunch.  As a disclosure I remember this riff vividly as my friend and partner Tris Hussey was involved in this problem and other friends, Marc Orchant and Oliver Starr were also part of the BlogNation.com which is peripherally part of the overall story.  I am not a huge fan of what took place in that business deal and I see what happened as unfortunate to my friends.

I won’t get into the merits of the case, nor will I try to discuss the legal issues as I had plenty of the legal world after working there for 22 years.  I do want to comment on the somewhat short sightedness I see on behalf of Mike Arrington and TechCrunch as it relates to the lawsuit.  I know that Mike Arrington is giving this lawsuit less than a nuisance value and sees no merit to the claims and perhaps wants it to carry it on for more page views (which of course I am adding to albeit a small amount). I’m afraid that this is just the beginning of something that will give Mr. Sethi more fuel for his feud and make this debacle continue.

Mike has stated that he will not participate in the litigation and that they will ignore it, not planning to subject himself to the litigation process in the UK.  I think that is not a bad strategy from a legal standpoint as it carries with it somewhat of a "no harm, no foul" consequence.  California Law does not really give much weight to the UK and its judgment, be it a default judgment or otherwise. I should note that a default judgment might have  less weight than a judgment on the merits, but I digress.  From a business standpoint, I think this might be a bad move.

According to Mike his legal costs could exceed £500,000, to win the case which the experts indicated should not have been a problem.  The court would then have awarded Mike his legal costs, but that is like squeezing blood from a turnip as I assume Sethi is not in a position to pay that type of money, given what I know of the Blog Nation debacle.  The part here that is troublesome is giving life or a breath or two of life to Sam Sethi and his continued efforts to gain the upper hand and make him appear to be in a better position in his case against Mike Arrington and TechCrunch.

In addition, now Arrington must watch how he works around having this judgment against him in the UK.  I am assuming at some point it may be necessary for him to do business there or to collect from advertisers there or to get money from the UK.  I am assuming that any funds due to him or his company from that jurisdiction can be attached or to some effect, garnished to satisfy the judgment.  He has already canceled to speak at an event he told the organizers he would be a part of and who knows how many other ventures he must cancel or at least not appear for in the UK.  I am not sure the limitation on satisfying judgments in the UK, but I can assure you that Sethi will be waiting at the opportunity to get his shot in to collect if only a dollar of the judgment.  The time to put this to bed is now.  The time to finish it is here.  If not, this could drag on for some time.  As I stated above, that could be what we are looking for from someone that wants to sensationalize it.

If you are a person that is owed money as a result of the Blog Nation debacle, it might provide fruitful to see if you can attach your own judgment to funds related to the Sethi’s judgment.  Who knows it might work.  It is by far more than you will get if you are waiting for an old paycheck to clear.

Photo above via CrunchNotes*

*I wanted to point out the labeled photo on CrunchNotes is "sethiissuchadick.jpg" :)   Classic.

Tags: , , Sam Sethi, Tris Hussey, Oliver Starr, Marc Orchant,