As we discussed earlier as our client Freight and Shipping, Inc., has used their new blog marketing program to increase their organic search, more and more companies are using the new social marketing as a way to increase their SEO and the marketing campaigns they are implementing. Jennifer Jones at Podtech.net has a great interview [...]
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Welcome to the Knowledge Switchboard
James Governor, always a safe bet for a good read, made something click for me today. He re-told a series of events (IM coversations) about connection people and information. How this connection, the “who you know to connect what to you know to others who need to know” paradigm. Struggled a bit to find a [...]
Blogging: So Easy A Caveman Can Do It
Well it looks like the caveman has signed a deal with ABC making my attempt to copy and plagiarize GIECO’s advertising campaign moot. I wanted so badly to have the caveman tapping away at his keyboard, making fun of Robert Scoble, linkbaiting, Digging, and perhaps even signing up to work for clamshells at PayPerPost! How [...]
Professional Bloggers Are Intelligence Gatherers
A couple of weeks back, during the Sundance Film Festival, I posted on my personal blog about the movie Hounddog, starring Dakota Fanning. The movie entered controversy in the film world because Ms. Fanning appeared in a rape scene that was shown. As a father of a 7 year old daughter, you can imagine I [...]
Is Pay-Per-Post better than having your own blog?
This is really a rhetorical question, you know what I’m going to say already, of course. I talked a bit about PPP and our own B4H last week, recently though I’ve been thinking about the companies who have chosen PPP as their path to blog buzz nirvanna and whether they would be better off just [...]
Darren’s tips for skimable–scannable posts
Like Darren I pretty much live in my feed reader, post editor and the other tools of the pro-blogging trade. I figure Darren reads at least as many feeds as I do (I’m in the high 300s) and like Darren probably has to skim feeds too. So If I were you, listen to these tips [...]
Outlook For 2007 Online Marketing Budgets
I was looking through my email this morning and an article by eMarketer.com about what is working in online marketing. The article goes into some details about what was done in 2005 and in 2006, but towards the end of the article, they provided an interesting graph about the results of their survey.
The ad spend for [...]
One By One Media Goes Global
No, this is not intended to be the title of a new social media press release, it merely goes to show how I felt today a I carried on three Skype chats with people from different corners of the globe. It amazes me how the use of the Internet can grow a business from my [...]
Technorati Helps Ogilvy In The Blogosphere
In a PRNewswire release, it was announced that Technorati will be helping Ogilvy and its clients follow the conversation in the blogosphere The release states:
Working with Technorati, Ogilvy will bring together a variety of tools and strategies that will enable agency clients to syndicate content, engage in online conversations and build relationships with online communities [...]
Even if only 8% of Americans read blogs, it’s which 8% is important
Teresa on the BBS blog points to an article in the Seattle PI citing that only 8% of Americans read blogs, therefore blogging’s popularity and power is all hype. From the Seattle PI:
"One of the things that’s probably overstated by the press is how many people are visiting online blogs," Poltrack said in a presentation [...]



