Connecting Businesses One By One
We are proud to announce that a new client of ours, uLocate Communications, recently received an $11 Million round of funding through Venrock, Grand Banks Capital and Kodiak Venture Partners, and they will be using that funding to further their new and exciting mobile platform at Where.com. In addition to the funding, One By One Media and Bloggers For Hire will be providing them a professional blogger to jump into the Where.com application and use it as a consumer and to post about his experiences and thoughts on the application. Where.com’s platform is very exciting, as is stated from the press release:
WHERE is the first application development platform that addresses the major challenges facing developers and operators in the mobile application landscape. Built on the same framework that powers MapQuestâ„¢ FindMe and Helio’sâ„¢ Buddy Beacon, WHERE delivers the promise of marrying mobile technology with GPS. As a result, consumers have a wealth of content to choose from, effectively personalizing their mobile GPS experience. WHERE helps you find the people, places and things that matter to you.
Walt Doyle, CEO and President of uLocate is also a participating blogger which makes this company a very forward thinking company that I expect great things from them anbd not just because they have chosen our company to assist them in their blogging efforts, that’s was just a bonus. They understand the power of blogging and want to expose their platform to as many developers and other consumers as possible. They understand the communication tool that blogging provides and have implemented their online plans to include this powerful tool. This company is going places, and I’m glad we get to be a part of it. For further info you can see the full press release. Follow along and see how Where.com will rock your mobile experience.
Tags: uLocate Communications, Venrock, Grand Banks Capital, Kodiak Venture Partners, Where.com, One By One Media, Bloggers For Hire, MapQuest, FindMe, Helio’s Buddy Beacon, GPS, LBS, Walt Doyle, Corporate Blogging, Social Media, CEO Blogs
I’m listening to the recording from Jim’s chat with Denise and Patsi last night (because I missed it myself) and if you haven’t listened to Jim in person–now’s your chance.
Jim is an awesome speaker. He doesn’t give himself nearly enough credit.
Jim has really got into the ins and outs of what we do and pro-blogging. Heck we practice what we preach so … give a listen!
How’s this for a quote:
“The Headset is unique in both design and concept. It will store conveniently on the back of a cell phone, ready to be used at a moment’s notice. Newton Peripherals’ approach to simplifying the use and storage of phone headsets is novel, and deserving of recognition.â€
Source: Fresh New MoGo Headset: Welcome to the Future » MoGo Mobility Blog
Andrew Seybold liked the MoGo Headset so much he gave it the “Most Imaginative Product” award last night at the CTIA dinner. Not too shabby I’d say.
MoGo is the kind of client Jim and I love being involved with. The technology is cool and exciting. The folks at MoGo understand the Blogosphere and want to be a part of it (expect something on the MoGo Mobility Blog from the CEO Matt Westover and VP of Marketing Jack Corrao soon).
When can you get one of these bad boys? Soon, I’m told, but little birds tell me there might be some contests soon to win some MoGo products in the near future.
With all that’s going on right now, it’s easy for Jim and I to forget our successes and wins. That said we’re excited to announce that today we’re launching the MoGo Mobility Blog. You know MoGo, they make that awesome wireless mouse that charges in your PC Card slot.
They approached us about a blog some time ago and today it’s live. We have a couple uber-talented bloggers writing it and, well, Jim and I are just stoked.
Wait a blog all about a wireless mouse? How interesting can that be? Ah, you think we’re just going to talk about the mouse huh? Nope. Right now there is the mouse, but tomorrow there is going to be announcement about the next item. Even beyond that we’re going to talk about all the facets of the mobile pro. Tips, tricks, reviews. It’s going to be fun. Go over and have a read.
I have heard Robert Scoble a couple of times this week say that at Microsoft they did research that showed that 3% of people out there went beyond page 1 of search results in their searches performed. This can be very scary if you are a small business and want to gain customers on the Internet. The first thing I ask customers when they ask me what we offer in the area of search engine optimization (SEO) or in search engine marketing (SEM) is "where is your company positioned in Google?" If they don’t know, that tells me right away that they have no idea whether my answer to their question regarding search is right or wrong. Google always seems to be used as the example because they have over 50% of the market share in search. Companies have paid large sums of money to be on page 1 of Google search results. Many companies also have paid exactly zero to be on page one. Those without a page 1 marketing budget are the ones that get the position through organic search.Â
"How do we get organic search results?"
This is one of the most popular questions that is asked of my company when I speak to customers about blogging and SEO. I can talk about how great blogging is for SEO and for SEM but until they see actual results, it seems to be a skeptical look at blogging and its power. My best example is a Daddy Blogger. This Daddy Blogger I know started blogging back in early 2004 about his children and what it was like to be a father. He spent exactly $0.00 on a SEO campaign and never once tweaked his site to make sure it was optimized for search. His handle that he began with was Genuine. That seems to be a very broad term, name, or search word. Many companies have this in their company name or title or even in their tagline. Some of the ones that I can think of are obvious, like Microsoft Genuine Advantage software, Genuine.com a software company, Genuine scooters, and many others. I tell my prospective client to open their browser and type in the keyword Genuine. After a few seconds I ask them to tell me what appears on page 1 of their search quest. After the first three results, I would tell them to stop. This Daddy blogger usually has always been mentioned. 
The reason I know of this example is simple. I am that Daddy Blogger. I never spent a dime on search engine optimization, no advertising budget, and I spent very little time each day to make sure I was on the top of the list. This example is very effective to show that many of the companies out there are spending loads on advertising, when they need only be blogging. Our clients are becoming more and more prevalent on the first page of Google in their genres or niche. They are spending much less than their competition, but their results are growing at an alarming rate. You should also be vying for page 1 results on Google through organic search. Contact me and let’s get your company out front.
Tags: Robert Scoble, Microsoft, Search, SEO, SEM, Google, Organic Search, Daddy Blogger, Genuine
Eric Masters of Freight and Shipping is one of our favorite clients. He’s a guy who gets it. You might not think a blog about freight and shipping would be a huge success. That, though, depends on your definition of success. For Eric is was improved search engine performance. Eric came to Jim about hiring a blogger for his blog. We provided him with Jane Goodwin, one of our top bloggers. Toby, our good friend and the Diva herself, mentioned the blog in her interview…
However, blogs that concentrate on only a “topic†could be out sourced if there were not internal people resources to dedicate to the initiative. Freight & Shipping is an example of a blog that focuses on providing content about shipping but doesn’t offer insights into the organization. The goal is not to create community but to leverage the blog as a search optimization tactic while still providing customers with information about shipping and the company’s services.
Other services that can be easily out sourced include monitoring the conversation of consumer generated media and developing blogger relations programs.
Source: Interview with A-list blogger Toby Bloomberg
Why is a blog about moving stuff in trucks such a success? Because we met and exceeded our client’s expectations and goals. Eric wanted better SEO results. Instead of paying 14 grand to a company that actually deleted all his sites by accident, he set up WordPress, hired a blogger and ….
Has made huge gains on Google. He’s #1 on many of the terms he wanted. His Adwords budget could be cut by thousands of dollars a month and…he increased his revenue so much that he expanded to have two new offices. Two! Not, oh yeah a couple extra people. Two whole freakin’ offices! That’s jobs for people in Tennessee and Florida. That’s supplies (computers, desks, etc) that are purchased. That’s all those things. Oh, and he’s still busy. Really busy. He told me this week he’s been so busy that he’s slept in the office a few times. Eric attributes a lot of this success to his blog and Jane, our Masters degree holding, English professor pro-blogger.
So, while some might think that hiring a pro-blogger is the cheap way out, that’s not what we’re about. We’re about understanding what a client’s long and short term goals are. Tweaking blogs to meet those goals and matching the right writer with the right blog. I don’t write about pets, Lorraine does. Tyle handles tech. Jane, well Jane can handle just about anything we throw at her, she’s that darn good.
Yeah, this is something that I’m passionate about and yes, we’re getting busy too.
No, this is not intended to be the title of a new social media press release, it merely goes to show how I felt today a I carried on three Skype chats with people from different corners of the globe. It amazes me how the use of the Internet can grow a business from my small den in my home to a global consulting business. As I sent my last email to a company in the UK while chatting with a client in Germany, and chatting with a company in Australia, all the while communicating with my partner in Vancouver, I began to get the real breadth of the situation. Here are people talking to each other in real time, and tied together by only an Internet connection. It can boggle the mind if you try to grasp the enormity of that feat. To that end, yes we are open for business, and we take all forms of currency! If you are trading in clamshells however, please try to convert that before paying for our services. What part of the world or you from?Â
Tags: social media, press release, Skype, global business
In a PRNewswire release, it was announced that Technorati will be helping Ogilvy and its clients follow the conversation in the blogosphere The release states:
Working with Technorati, Ogilvy will bring together a variety of tools and strategies that will enable agency clients to syndicate content, engage in online conversations and build relationships with online communities relevant to their brands.
It seems that at least some of the ad agencies are moving forward with trying to understand the social media. I applaud Ogilvy. Of interest however is whether Technorati is offering Ogilvy something more than what is already available for free to the ret of the people in the blogosphere. I was curious about the "partnership". Does this mean that Ogilvy has an employee sitting behind a desk with a Technorati feed for each client name? Perhaps Dave Sifry could explain to us exactly what this partnership means. I guess since I have been following along with the conversations about our own clients using the Technorati service, it could be said that we partnered with Technorati long before Ogilvy. I love being ahead of the competition.
Peter Hirshberg on the Technorati blog states:
In a period where marketing is daring to shift from traditional to social media, and from one-way communication to relationships, we are extremely excited about helping Ogilvy’s clients to innovate on the Live Web. A genuine conversation beats mass communication any day– and thats (sic) an arena Ogivly (sic) and Technorati are working together to advance.
I guess it means more when a large fish in the pond begins to help the shift from traditional to social media. Us little fish have been shouting this as loud as we can. Welcome to the show Ogilvy.
Tags: Technorati, Ogilvy, Social Media, David Sifry, Peter Hirshberg
I have to hand it to art2blog, for their ingenious title of their latest article "$15,000 For A Story On Digg." It amazes me the way companies want to scam the system or to get results with the least amount of work. I suppose its the American way to buy results instead of working for them. The article refers to a piece written at CNetNews.com called "The big Digg rig."
Some marketers offer "content generation services," where they sell stories to Web sites for the sole purpose of getting them submitted to Digg and other sites. This combination of spam and blogs is called "splogs." The stories often feature topics and keywords in headlines that are likely to appeal to the Digg crowd, such as "geeks" and "Apple."
Lazier but still tricky marketers merely scrape content off legitimate sites to put up on their own sites in a technique called "link jacking." In essence, they are hijacking the links that should go back to the original site, experts say.
I would like to differentiate the use of the phrase "content generation services". The phrase as used here by the author is used to describe a random article produced in reference solely for the purpose of using the content as a Digg article. At Bloggers For Hire, we have a different approach. We are a content generation service, but our content is used solely for the purpose of generating quality content for your business.  $15,000 in the right hands could produce results Digg could only dream. At Bloggers For Hire, we do things the old fashion way, we earn it.
Okay, that phrase was stolen, but I think you get my drift.
Tags: art2blog, Digg, CNet, content generation, link jacking, Bloggers For Hire
Powered by Qumana
Latest Comments