As we discussed earlier as our client Freight and Shipping, Inc., has used their new blog marketing program to increase their organic search, more and more companies are using the new social marketing as a way to increase their SEO and the marketing campaigns they are implementing. Jennifer Jones at Podtech.net has a great interview [...]
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Blogging: So Easy A Caveman Can Do It
Well it looks like the caveman has signed a deal with ABC making my attempt to copy and plagiarize GIECO’s advertising campaign moot. I wanted so badly to have the caveman tapping away at his keyboard, making fun of Robert Scoble, linkbaiting, Digging, and perhaps even signing up to work for clamshells at PayPerPost! How [...]
Professional Bloggers Are Intelligence Gatherers
A couple of weeks back, during the Sundance Film Festival, I posted on my personal blog about the movie Hounddog, starring Dakota Fanning. The movie entered controversy in the film world because Ms. Fanning appeared in a rape scene that was shown. As a father of a 7 year old daughter, you can imagine I [...]
WordPress Founder, Matt Mullenweg, To Take Over The Blogosphere
Marc Freedman points us today to a story about domain host GoDaddy and his thoughts about boycotting the service. This story reminded me of my own anecdotal story about having dinner with WordPress founder, Matt Mullenweg. First, Freedman tells about a site that is purported to have violated some privacy issues and GoDaddy’s quick response [...]
Outlook For 2007 Online Marketing Budgets
I was looking through my email this morning and an article by eMarketer.com about what is working in online marketing. The article goes into some details about what was done in 2005 and in 2006, but towards the end of the article, they provided an interesting graph about the results of their survey.
The ad spend for [...]
One By One Media Goes Global
No, this is not intended to be the title of a new social media press release, it merely goes to show how I felt today a I carried on three Skype chats with people from different corners of the globe. It amazes me how the use of the Internet can grow a business from my [...]
Deloitte breaks new ground on a coporate blog–Women’s Initiative Blog
Jory shouts from the rooftops (careful, don’t slip) that the consulting company Deliotte has launched the Women’s Initiative Blog (WIN) with the laudable aim of helping women balance life and work I love this intro paragraph:
The headline is a wee-bit deceiving: there are no secrets to having a brilliant career AND family life. But THAT [...]
Technorati Helps Ogilvy In The Blogosphere
In a PRNewswire release, it was announced that Technorati will be helping Ogilvy and its clients follow the conversation in the blogosphere The release states:
Working with Technorati, Ogilvy will bring together a variety of tools and strategies that will enable agency clients to syndicate content, engage in online conversations and build relationships with online communities [...]
Forrester releases their Blog ROI whitepaper–positive blog ROI exists
Let’s start with a quote from the Forrester report (via Charlene Li’s post about it):
Many large companies stand on the brink of blogging, yet they are unwilling to take the plunge. Others, having dove in early, now face the challenge of managing existing blogs without the ability to show that they effectively support business goals. [...]
Sun Boss To Mullenweg: “We Screwed Up”
In a classy and most unlikely scenario, Sun Microsystems CEO Jonathan Schwartz apologizes to Wordpress founder Matt Mullenweg. This should be a post that is bronzed and put in a plaque form for all blog consulting firms to show clients and their own CEO’s that worry about a blog’s unchecked power in the real world. [...]



