An Example of Web 2.0 at the Web 2.0 Conference

This is very cool.  My partner Tris is live blogging this conference for the fine folks at Blog World Expo.  While I’m watching and keeping up with the event sessions as live blogged by Rick and Tris, I am able to watch it live streamed via Jeremiah Owyang’s Ustream.tv page.  In addition, I was able to talk to Rick Calvert the CEO of the Blog World Expo via a Skype chat.  I suppose if we wanted, he could actually have me on a Skype call and I could even participate and ask questions of the panel or of a speaker in a session.  Go over and watch the session.

Tags: , , Tris Hussey, , , Ustream.tv, Web 2.0 Conference, W2E,

DoubleClick Consumed By Google

It is being widely reported, or actually Twittered, that DoubleClick has been purchased by Google for $3.1 Billion today.  That is a significant sum, and I think a good purchase by Google.  Tris and I both contribute to Business Blog Consulting, owned by Rick Bruner.  Rick works at DoubleClick and we congratulate him on the purchase and hope things go well for him in the future.  It seems I get more news from places like Twitter and Techmeme than other sources, apropos of my last posting.

UPDATE: I guess I should give that other news source some love.

Tags: Twitter, , , Business Blog Consulting, Rick Bruner , 

Kryptonite Launches Their Lesson Learned

It has been nearly 2 years since Shel Israel posted his interview with Donna Tocci, and I also posted on this blog about the Tocci interview.  Now it seems that after this lengthy period, Kryptonite has decided to launch a blog.  I want to thank Shel for posting about their new blog.

This company as many remember and as Shel so pointedly remarked was "the first company to have been soundly trashed by the Blogosphere." 

My advice then was:

Donna, PR is your job and this all could be a great campaign to be honest and forthright with the customers and distributors you deal with each day. They want a place they can go where they can enter into some honest and frank dialogue and you can provide them with information best suited for the message your company is trying to convey.

She obviously took this sentiment to heart when she opens her post:

I struggled with what would be the first official post. It should be prolific after all this time, right? Grand in nature. Broad in scope. So, I struggled. How would we start this company blog? I struggled some more. And then I realized it’s just like walking into a room full of people you’ve never met – we’ll introduce ourselves to you. It seems like the polite thing to do, right?

This conversational style is exactly what the company needs to convey its message Donna.  It is really too bad that it took so long to get here.  Bravo Donna and company.

Tags: , Donna Tocci, Shel Israel, ,

From the A-List to the Blacklist

Tris and I have been Skyping back and forth about the latest post by Kathy Sierra where she discusses death threats among other things that have recently surfaced.  At first I was so shocked I didn’t have words, then I was pissed, and yes I don’t often get pissed.  As I read through the post, I saw some familiar names as Kathy continued to pour out her fear onto the page I was reading.  I went to each of the bloggers’ blogs mentioned. 

Chris Locke, Frank Paynter, Jeneane Sessum, and Allen Herrel,

After a good look around, I found no responses from any of these bloggers.  I can only assume that this means they are in custody and being questioned for their involvement in something so heinous. I hate making assumptions.  I try very hard not to judge people and I always thank people that give me the benefit of the doubt before making judgments.  I want to give these bloggers that same benefit, but the fact that they are associated in any way with this behavior makes it difficult to overcome my anger at not seeing a statement from them.

Other links associated with the post are also barren of any mention about their own thoughts on the issues at hand.  The people at BlogHer, an organization I support financially as a sponsor and as a evangelist has no response to one of their prominent members being named in the scandal.  At the time of this post, I could not check one last time whether they had a response to the article.  It could be they are down as a result, with all of their other readers wanting to know what they think.

Doc Searls was mentioned more than once in the piece and after a visit to his blog, I see no reference to the story nor that he has in any way reached out to his co-author for a statement.  I too would ask that Doc give us some help in determining the nature of Chris Locke’s involvement and what he intends as leader in this community to bring this to a close.

At the time I post this, not a single response in the comments from anyone that might shed light on this for the rest of us.  That is a poor PR move.    I invite all of you to give me just a note that you are doing your own investigation and that this transgression will be met with the full power of your own abilities.

UPDATE (5:36 MST):  This comment I found from Frank Paynter.  Scoble is taking a week off from blogging, and that in itself is sad.  I am going to take the other approach, I will post about this until the matter is resolved.  I will not turn my back on this despicable act until it is finished.  I’ll keep updating as I find information.

UPDATE (7:43 p.m. MST)  Stowe Boyd posts while traveling that Jeneane Sessum contacted him to say "she is sick with concern about her incidental involvement in this mess. She is heartsick about this turn of events."  At the time of this updated post Jeneane’s concern is still absent from her blog.  I can only think that she is at a loss for words.  Even that would be something she could tell us. 

UPDATE (8:18 p.m. MST)  I think that we should allow for a reasonable time and not rush to judgment in hanging the parties named.  Shelly Powers has a good post, and I appreciate some of the comments.  I liken the this to the short story by Ambrose Bierce, An Occurrence at Owl Creek Bridge.  Let’s not hang the innocent just yet. 

Jon Husband refers to an update to a post by Jeneane Sessum in my comments, but I did not see it on her site.  I did ascertain further Jeneane and is afraid of the legal ramifications of posting at this point.  At this time, that fear is realized, and the mere mentioning about it is good enough for me.  I consider the rest of them in the same boat with the problems of lawsuits and anything at this point becoming evidence.  I would like to know about the other evidence we know of at this point.  I will keep posting as I learn of other developments.

UPDATE (9:58 p.m. MST) Frank Paynter has now posted about his thoughts on this issue.  As I also suspected, Kathy Sierra responded in the comments with graciousness and understanding.  This is how blogging should be. 

UPDATE (10:23 p.m. MST) Robert Scoble also puts to bed his thoughts to Frank which is heartfelt.  Do you think it would be possible to actually have the parties involved in this to all have a moment of nakedness to allow themselves to shake hands and walk away with understanding?  I am always an optimist but I think that with these people it’s possible.  These are leaders in this industry and a Blogger Gone Bad scenario is trumped by Bloggers Gone Good! 

UPDATE (10:37 p.m. MST) Jeneane’s comment on her blog for whatever reason is now visible to me and I want to point out her response.  I only had Update Number 2, but now Update Number 3 is visible.  I would say Jeneane should make a statement on her on blog much the same as Frank has done.  I don’t believe that she is the one that is behind any of this.  I also have taken note that "Joey" is now working on damage control on Kathy’s blog in the comments.

UPDATE (11:38 p.m. MST) Joey is now wanting to turn himself in as a fugitive in the comments at Kathy’s post.  Not sure why he would do that at this point, but in the comments section, he has asked that he be allowed to turn himself into the authorities.

UPDATE (8:15 a.m. MST 3/27/07)  After trying to get a little sleep last night, which turned out to be futile due to sick children, I am going to try to catch up on the latest in the blogosphere about the above.

Lisa Stone of BlogHer.org, responds to the being discussed in Kathy Sierra’s post, and provides BlogHer’s position on the matter.  As I expected nothing less from Lisa and her group, it was handled with class and professionalism.  I too would look to the folks of BlogHer to be the voice of all women in Kathy’s position and would look to them to carry the banner here.  Great Job Lisa.

Doc Searls responds with an answer to my call for his help and leadership.  As is predictable from Doc, he is level headed, transparent and very intelligent in his response.  That is why I believed him to be a leader, and why I called out to him for his guidance.  His wisdom includes:

It will be easier for everybody if those involved disclose what they know.

My last post before this one was a pointer to the new Principles of Citizen Journalism site. The first principle is Accuracy, and it begins, Getting your facts right isn’t always so simple. No shit. But that’s what I’m trying to do right now. I suggest the rest of us do the same.

I have been following this as much as anyone and trying to keep my own facts straight without adding my own emotion is difficult.  Thanks for the pearl Doc.

Last night I left Frank Paynter’s post open about Mere Anarchy, The reason is, it looked as though he was beginning a decent conversation about what he knew and about what he felt.  In the comment section, Robert Scoble left a comment giving kudos to Frank for coming forward with the post, and I commented right after him with this comment: 

I think all of the named parties involved could post a comment here and have Kathy address them…it could show just how rational people work. Good exchange Kathy and Frank.

When I rushed into my office to catch up with the conversation there, Roberts comment had been deleted and m ine is still awaiting moderation.  Just when I thought the proper route was gaining traction. 

I do want to touch upon why I would have an emotional response in my own thoughts about this terrible situation.  I have met both Maryam and Robert Scoble and consider them to be friends.  They are gracious, intelligent, and very people oriented.  They have also been nothing but the best from the moment I met them.  When I read the things about them, it caused me to be somewhat enraged.  I think Robert is now feeling that more than ever, as I have seen that he is calling for a public apology, and rightly so given the comments made.  I’m merely trying to report an aggregate of information I can find here, and if I tend to get heated in my own thoughts, I wanted to explain my not so objective reporting.  I would love to see this all resolve with handshakes and hugs.

UPDATE (8:54 a.m. 3/27/07):  Chris Locke has a response to the Kathy Sierra post.  He is interviewed by Liz Tay of Computerworld Australia, and published his response to her questions.  I have never met Chris, and only know of him as an author of a great book.  After reading the responses to the questions posed, I must say I am at a loss for words. It is obvious that he has a distaste for Ms. Sierra, and I’m not exactly sure why, but nonetheless, I cannot help IMO but see the dichotomy of his responses.  The first try at a vitriolic site was not enough, a second was started to continue the one that was taken down.

UPDATE (9:16 a.m. 3/27/07) Shelly Powers updates that Allen Herrel, The Head Lemur (the link appears to be broken) has ended his blog after 7-8 years.  His thoughts are that he is guilty until proven innocent, which is a travesty in itself.  I would ask that he provide us with more of a statement than:

character assassination by image and psedonym (sic)

believe what you will

get some help

goodbye

Let’s not compound the problems here by making others quit the blogosphere.  Turning your back now will only cause more people to be part of the mob and cement their own opinions of your guilt.   

UPDATE (10:38 a.m. MST 3/27/07)  I have been waiting for Tara Hunt to make a statement that I could link to given the fact that she was also a person singled out in the Mean Kids.or case and part of the reason they called the site "mean Kids" in the first place.  It seems that Jeneane Sessum was instrumental in taking down the sites after being asked by Kathy in the instance of Mean Kids.org, and UncleBobisms site in reference to an email from Tara.  As we know Jeneane was hospitalized until recently so it is unclear if she received the email while in hospital and was directing others to take down the site.  She brings up an interesting point about Mena Trott that I had forgotten about until her mention of it.  Thanks for the post Tara.

UPDATE (8:29 p.m. 3/27/07)  It has been more than 24 hours since I began posting about this incident and I am no closer to solving the issues as I was when I started.  I have learned of a number of new people I have met and spoke to and I have seen some things I found interesting and things that made me shudder. 

Doc Searls has been great at updating his own look into what he knows and has found.  I have read literally every post I could find on this, and as part of that I have read every comment.  Yes, I have been doing a lot of reading.  I do intend to add my own opinion when the dust settles and I’m actually able to spend a moment of my own time reflecting on all that has transpired.  I know that this incident has caused a number of people to sit back and stare at their computer and wonder about their own situation, their safety, their part in what we call our blogosphere.  What I can’t seem to nail down is the one true path that is the perfect path.  There are as many opinions and thoughts about this as there are blogs.  I have learned this today. 

The people I believed to be good and the people I look to for mentoring and leadership were nothing but stellar.  People like Lisa Stone of BlogHer, Doc Searls and others have all made me feel proud that I had them identified correctly–to you folks I applaud you.  To those of you that have not yet made any statements, apologies, or otherwise, I ask you apologize where necessary, take ownership of responsibility where needed and be sure to make clear your thoughts if you are in no way involved.  I will be the first to stand shoulder to shoulder with you in any of those circumstances.

UPDATE (9:07 a.m. 3/28/07):  Jeneane Sessum has made a statement about Kathy Sierra’s post and is obviously not able to make any further statements at this time.  Thanks for the post Jeneane.

UPDATE (12:23 p.m. 3/28/07)  Doc Searls has posted an email from Alan Herrell regarding this matter.  As we can now plainly see, this has been more than just about a death threat and fear.  The storm that has hit, has hit everyone, real people with real feelings.  All actions have a certain reaction I suppose and this is unfortnate.  It looks like most of the people named have come forward with some type of statement.  Where do we go from here?

Tags: Kathy Sierra, Chris Locke, Frank Paynter, Jeneane Sessum, Allen Herrel, ,

Microsoft Can’t Afford Me

I was reading on GigaOM, that Michael Gartenberg didn’t last at Microsoft and has returned to his rightful (writeful?) place at Jupiter Research which to me seems odd.  Even I can last a little longer than a week at a job.  It takes me that long to remember where the washroom is and where they good coffee is being brewed.  I can only assume that there turned out to be political, financial and/or many other philosophical differences between Gartenberg and Microsoft.  Maybe it was because Loren Feldman said Gartenberg wasn’t so great at the job.  In any event, I would be open to join the Microsoft team as their blogging evangelist, but I’m not sure they could afford the necessary salary.  What?  Why are you laughing?  I thought I told everyone blogging was so simple even I could do it?  Maybe that stupid caveman got the job.

Tags: , , Michael Gartenberg, Jupiter Research, , ,

Link Farmer Ted Murphy Kows How To Fertilize PPP Crops

It has been irritating me all day like a piece of popcorn caught between my teeth.  No matter how much I ignore the issue it doesn’t seem to go away.  I am of course talking about the now well known email from Ted Murphy, to Gawker Media’s ever popular site Gizmodo.  At first I thought to myself that Ted must think we are all completely oblivious to what is going on at PayPerPost, but every time I see the landslide of news in my reader or links to the latest story, the same conclusion comes to mind, Ted Murphy, "The Linkbait King" or Murphy "The Link Farmer."  As my title suggests, whenever PPP needs a boost in links or whenever the news becomes stale, Murphy launches the latest linkbait scam of causing the blogosphere to buzz about the company.  No matter what is said about PPP or about the ethics of the business plan or any other derogatory statement, Ted continues in his search for links.  He continues his march to a different drum no matter what type of publicity results.

I too have been sucked into his vortex of link gathering with my own posts about the subject.  I can’t help but grab my own torch and pitchfork to join the mob that is out to bury the company and the monster it has become.  I have often said I would love to be in a panel discussion with the different types of business models of online marketing through social media, but I’m afraid a chair might get thrown and Murphy would turn it into another Geraldo Rivera publicity stunt.  It’s almost an admiration on my part to see what slick move Murphy will pull out of his bag of tricks next.  I’ll be keeping my eye out for the fertilizer Murphy is so apt to spread.

Tags: Ted Murphy, , , , , ,

Organic Search: Is Your Business on Page 1?

I have heard Robert Scoble a couple of times this week say that at Microsoft they did research that showed that 3% of people out there went beyond page 1 of search results in their searches performed.  This can be very scary if you are a small business and want to gain customers on the Internet.  The first thing I ask customers when they ask me what we offer in the area of search engine optimization (SEO) or in search engine marketing (SEM) is "where is your company positioned in Google?"  If they don’t know, that tells me right away that they have no idea whether my answer to their question regarding search is right or wrong.  Google always seems to be used as the example because they have over 50% of the market share in search.  Companies have paid large sums of money to be on page 1 of Google search results.  Many companies also have paid exactly zero to be on page one.  Those without a page 1 marketing budget are the ones that get the position through organic search. 

"How do we get organic search results?"

This is one of the most popular questions that is asked of my company when I speak to customers about blogging and SEO.  I can talk about how great blogging is for SEO and for SEM but until they see actual results, it seems to be a skeptical look at blogging and its power.  My best example is a Daddy Blogger.  This Daddy Blogger I know started blogging back in early 2004 about his children and what it was like to be a father.  He spent exactly $0.00 on a SEO campaign and never once tweaked his site to make sure it was optimized for search.  His handle that he began with was Genuine.  That seems to be a very broad term, name, or search word.  Many companies have this in their company name or title or even in their tagline.  Some of the ones that I can think of are obvious, like Microsoft Genuine Advantage software, Genuine.com a software company, Genuine scooters, and many others.  I tell my prospective client to open their browser and type in the keyword Genuine.  After a few seconds I ask them to tell me what appears on page 1 of their search quest.  After the first three results, I would tell them to stop.  This Daddy blogger usually has always been mentioned. 

The reason I know of this example is simple.  I am that Daddy Blogger.  I never spent a dime on search engine optimization, no advertising budget, and I spent very little time each day to make sure I was on the top of the list.  This example is very effective to show that many of the companies out there are spending loads on advertising, when they need only be blogging.  Our clients are becoming more and more prevalent on the first page of Google in their genres or niche.  They are spending much less than their competition, but their results are growing at an alarming rate. You should also be vying for page 1 results on Google through organic search.  Contact me and let’s get your company out front.

Tags: , , , , , , , Daddy Blogger,

Sixty-six percent of Inc. 500 see social media as important

One thing about those of us in the socia media sphere is that we’re often accused of being drunk on the Kool-Aid.  Sure blogs, podcasts, social networks, and video are cool, but are real companies into them?  Turns out, yeah they are.  A study done by folks at UMass (link to PDF of the report) shows that the Inc. 500 are aware of the pillars of social media and think they are important.

  • 42% know about social networking
  • 38% know about message boards
  • 36% know about blogs and blogging

But what are these companies specifically using in terms of social media?  Here is a brief breakdown:

  • 33% are utilizing message boards
  • 27% are utilizing social networking (linkedin, etc.)
  • 24% are utilizing video in some format (Vlogs, online videos, ads, etc.)
  • 19% are utilizing a company blog (this is the most surprising stat for me, you would think more people would realize the amazing SEO potential here by now

Another interesting tidbit is that 66% of the fastest growing companies in the U.S. stated that social media is either “very important” or “somewhat important” to their overall marketing strategy.
Source: Social Media Invades Inc. 500 | WebProNews

Okay, “somewhat important” isn’t a glowing recomendation, but it’s an important step.  Message boards’ popularity shows where the comfort zone is.  Message boards are pretty standard and, relatively, old school, but a forum is a fabulous place to help users with their questions and problems.  Doesn’t replace a good blog for raising your company’s profile online, but it is a great step towards openness.

Maybe the central question for us as service providers is, what is the best solution to offer clients?  For a software company, I would do the forum and blog option.  Other service folks, a blog.  Video and social networking sites?  Well video can be fun, but hard to find great applications.  Social networking sites?  While popular I still approach them with caution.  A lot of social rules and dynamics that are easy to run afoul of.

What’s you take on this study?  Hot or not?

 

SEO and Social Marketing

As we discussed earlier as our client Freight and Shipping, Inc., has used their new blog marketing program to increase their organic search, more and more companies are using the new social marketing as a way to increase their SEO and the marketing campaigns they are implementing.  Jennifer Jones at Podtech.net has a great interview with Andy Beal.

We have been very successful at using a blog to increase organic search results in our client’s marketing campaigns.  This is a good interview if you are on the fence about SEO and blogs.  Now is the time to benefit from search and a blog is a perfect tool to get you on page 1 results!

Tags: , Podtech, , ,

Blogging: So Easy A Caveman Can Do It

Well it looks like the caveman has signed a deal with ABC making my attempt to copy and plagiarize GIECO’s advertising campaign moot.  I wanted so badly to have the caveman tapping away at his keyboard, making fun of Robert Scoble, linkbaiting, Digging, and perhaps even signing up to work for clamshells at PayPerPost!  How cool would it have been if he would have been like Loren Feldman on 1938 media talking about the latest in tech gadgets and testing blog platforms, all while rubbing elbows with the likes of Om Malik, and Dave Winer.  He would have been perfect making a behind the scenes deal with Jason Calacanis starting the Caveman Blogging Network!  His videodcast would be picked up by John Furrier and he would be interviewing 40 second spots (rather than a Scoble 40 minute taping) of Paris Hilton, Britney Spears, and the latest in celebrity gossip like Perez Hilton.  He could write a great book like Jeremy Wright or Shel Israel or Debbie Weil.  He would be a sought after keynote at all the cool conferences like Gnomedex, Blog Business Summit, and of course Blog World Expo.  He would be sought after for his political opinions, like Instapundit, Little Green Footballs and Daily Kos.

Then I thought I might just get a variation of it and have it be "Blogging:  So easy a lawyer can do it."  Of course then I would probably be sued by litigious Mike Arrington, or I might offend for the second time people like Brian Clark.  I was soon talked out of that as a result of not wanting to offend Cavemen everywhere.

Since it seems that I am losing out here on the real wave of  "The Caveman", I have decided to do it myself and start my own campaign. Since I kind of took a beating yesterday after taking on Adobe, and since Dave Taylor believes my Bloggers For Hire operation to be similar to second class, I’m beginning the new campaign here:

"Blogging, so easy  Jim Turner can do it." 

Of course, you have my permission to actually let everyone know just how easy blogging is since nobody would possibly believe that I could actually do it successfully.  TGIF!!

Tags: , , GIECO, , , , , , 1938 Media, , , , Mike Arrington, , , , , , Jim Turner, Bloggers For Hire, , , Debbie Weil, Gnomedex, Blog Business Summit, , Instapundit, ,