Dear Mr. Kent:

A while back I wrote about your company and a problem you were having with an employee/employer issue with one of the Rug Doctor workers. Since that time, I have noticed in my own site stats that I have been getting many referrals from searches for your company name. I also noticed, at the time of writing this post, by using Google’s search engine, my small trafficked blog shows on page one when searching the phrase “Rug Doctor.” I did notice that your company also shows on page 1 of those organic search results.

My site is merely a blog about the blogging business and has nothing to do with carpet cleaning. I talk about blogging and consulting, marketing, advertising and many other things related to the technical field of businesses and their online campaigns. I notice that your site does not have a blog, but your site is complete with lots of carpet cleaning related keywords.  I was disappointed to see your site redesign not include a blog as you may know because of my advocacy of blogging related to your PR problem as above. 

I noticed that NetSuccess recently redesigned your site. NetSuccess has done a great job in providing you with an easy to use and well designed web site but have not added a company blog.  I did notice that they themselves have started a company blog so there may be some possibilities in the works or something on the drawing board. They may be learning about the benefits of blogging themselves and are not sure of its value.

I thought of writing this letter because I am seeing a recent increase in these searches involving your company and an increase in my traffic. I was curious as to why that may be the case so I did some looking around at some of the other results of the search and performed a search of my own. What I didn’t see was anyone in your company joining in the conversations I came across about your product. The mining that I performed took very little time or effort, and there seemed to be a large amount of mentions just within the 2 minutes I looked at the list of links.  These conversations are very valuable and should be followed and analyzed.

If you don’t have a blogger or if you are not hooked into the blogosphere as part of your online campaign, I would love to talk to you about the benefits and the wisdom of implementing a blog in your online campaign.  Thank you for your time.

Sincerely,

Jim Turner

P.S.  Let’s set up a blog and topple Stanley Steamer from the number 1 organic search result for “Carpet Cleaning.”