The Brogan “Extended Conversation” Manifesto – Web 2.0 Delivers Our Message

Chris Brogan has written a great blog post today about extending the conversation.  He says that he believes that all of these web 2.0 tools that are available are for helping to extend the conversation.  I have to agree with Chris.  He touches on something that I think is the gist of Shel Israel’s new book about Global Neighborhoods.  Web 2.0 has allowed us to reach out and communicate like never before.  I have experienced it on a personal and business level myself. 

He makes a great point about how we are merely just a somewhat big cocktail party all talking to each other without reaching out to a broader audience.  We reside in a bowl or a bubble and we can only hear ourselves.

We’re all just talking to each other, which is swell, but if we want to be relevant, we’ve gotta climb the slippery, shiny, invisible sides of this big bowl we’re all standing in, and we’ve gotta get out there into the crowd. If I had this graphic, I’d post it. The graphic would be a guy throwing a bowl of shiny goldfish into a busy crowd. Think about that a moment. We’re all just goldfish in a bowl until we get there, into the people’s world.

I love this analogy because some days I feel like I myself am trying to climb the sides of the bowl to get to the outside to get the message to those that I can see through the bowl but they can’t seem to hear me.  I shout and shout and they walk on by like that zoo exhibit of the penguins underwater in Happy Feet (yes, my life is all about animated movies).  If I could only get through the protective glass and grab them and shake them.  Make them hear me.

I have begun to leave the virtual life and the echo chamber to get out into the real world and speak to people about Web 2.0 and the social media.  They have heard about blogs now which is different from this time last year.  The MSM has helped deliver the term and the message.  Of course, they have done this kicking and screaming, as is still shown by Jeff Jarvis as Chris mentions with NBC not allowing the Presidential debates online.  What happened to equal access? The funny thing is, NBC will broadcast it and it will be reported and written about by bloggers long before the MSM can possible publish their thoughts.

Controlling how you reach people is an illusion.  With the new Web 2.0 applications and uses being employed, they will find you whether you intend them to or not.  As Jeremiah Owyang was presenting at his panel at the ad:Tech conference in San Francisco, it became apparent that we as web 2.0 experts cannot agree on this issue.  I agreed with some on the panel and others not.  My style and message was even different than the people involved in Jeremiah’s chat.  It became clear then that we are not all singing from the same song sheet.  This in my opinion is a great thing.  It brings variety and diversity to the message. 

Finally, Chris Brogan asks the questions, "Should we even try to reach out?"  My response is a resounding YES.  Our problem is we are not sure ourselves what message we are reaching out with to be able to sing the chorus as Chris so aptly put it.  I think as we increase the integrity of the Web 2.0 foundation, we will begin to see our message take shape and it will allow us to break free of our "Bubble".  The chorus will get louder and the harmony will be great music.

[Photo taken from Chris Brogan]

Tags: , , Global Neighbourhoods, , ,: , , ,

New Business Card “Just Google My Name” – Are you A Google Celebrity?

As I was watching live streaming via the Ustream.tv site of Robert Scoble, Chris Pirillo and Jeremiah Owyang, I saw a pattern of responses to the question, "Do you have a business card?"  Many of the responses were the same, "just Google my name and you will find me."  I heard this not only from the above named, but also in the background from people that were being interviewed or people introducing themselves. 

A quick look at the names Googled indeed showed that "Chris" was the number one search result for Chris Pirillo, "Robert" showed that he too was the number one search result, and finally "Jeremiah" was not number one but was ranked on the first page of results.

How is this possible?  It is a matter of the power of SEO and the power of how search works.  The power of blogging has made them Google celebrities.  These are not uncommon names, and in fact are pretty benign as I’m sure each of you know a Chris or a Robert.  I myself checked my own name "Jim" and of course my campaign to be first on Google came up very short.  Then I Googled my full name "Jim Turner", and lo and behold, I’m on page one here at One By One Media.  I have not been blogging nearly as long as the bloggers I name above, but I’m well on my way to capturing the new way of passing out business cards.  How about you?  Do you rank high in your search engine of choice?

Tags: Ustream.tv, , , , , , , ,  One By One Media

An Example of Web 2.0 at the Web 2.0 Conference

This is very cool.  My partner Tris is live blogging this conference for the fine folks at Blog World Expo.  While I’m watching and keeping up with the event sessions as live blogged by Rick and Tris, I am able to watch it live streamed via Jeremiah Owyang’s Ustream.tv page.  In addition, I was able to talk to Rick Calvert the CEO of the Blog World Expo via a Skype chat.  I suppose if we wanted, he could actually have me on a Skype call and I could even participate and ask questions of the panel or of a speaker in a session.  Go over and watch the session.

Tags: , , Tris Hussey, , , Ustream.tv, Web 2.0 Conference, W2E,

My Epilogue and Editorial of the Kathy Sierra Saga

After looking back on the time that I first was posted, my own initial reactions, the people I have spoken to and the people I have read has given me an overall perspective on this debacle. I call it a debacle because it is a classic example of the power of blogs, the power of voices and the power of people and their own thoughts all coming together with disastrous results. On one hand we have the victim who has a deep feeling of fear and anxiety resultant from the actions of others. Others had a simple and one sided account of their mission and purpose. This mission and purpose was a different idea and had nothing to do with the other, until at some point–it did. Then the two met and it became something it was not intended.

In this instance we have a group of people that are brilliant and intelligent players all in a group. This group likes to provide a separate side of the story, another possible look at the way people use words and the way people write and explain their beliefs. This began in a not so insignificant post by Tara Hunt. Resulting from that post an idea was born, "why don’t we have some fun with this, and start a new website." This is where meankids group was derived, a group of people that may be outside the mainstream of thinking, a group of people that may not agree with the popular kids and their thoughts and attitudes. "Let’s give a different side of the coin of their thoughts and let’s make it satirical", they intended. Mean Kids was then launched.

At first, the site was written and published in the mission and manner it set out to accomplish their task. They were witty, satirical, brilliant and intelligent. As in any fraternity or other sophomoric group, there became a change in the focus and mission. Suddenly the game began to be a "who could be meanest", "who could one up the person with their next post?" Someone then crossed the line. They were not satirical but actually mean.  They crossed the line in a way not intended by the site.  Nobody laughed and nobody thought it was funny.  You can almost picture the group laughing and cheering and carrying on and then this post went up, and they all stood like a deer in the headlights and all you could hear were crickets chirping.  The site was immediately taken down and the post and data destroyed.  Then Chris decided to make it work again but this time it got ugly fast and they decided to take that site down as well.  I’m not sure of the reasons for the second round, and when Chris tried to explain it I wasn’t really sure again.  I think he had a certain vision, but I’m not sure he had the right players.

I don’t condone the intent behind the posts that went bad, but I’m sure that there is call for the other side of the coin in most cases.  It’s nice to know that there are people out there with differing opinions with the mainstream, and that they are not afraid to voice those opinions.  What is not accepted is how that "other side" is published.  Calling people out for their opinions is called for, the manner is how you do it in this case was not the proper forum.  This was locker room talk that got out of hand.  It was some men trying desperately to be the cool guy and it turned out bad.  Unfortunately it also coincided with an email to Kathy Sierra, and also coincided with the comments made and then removed from her blog.  I don’t believe that one had anything to do with the other and that they are totally separate events.  Perhaps we will learn more of this when the investigation is complete.  That is, if there is ever to be a full investigation.

What have we learned?  O’Reilly has drafted his Code of Conduct. I have read many of the associated posts, and it does not appear to be popular with the mainstream opinion.  Will O’Reilly be given death threats and will they post misogynistic things about him?  Probably not.  He is not the "Cute Kitty".  The New York Times comes out today with their piece on A Call For Manners in the World of Nasty Blogs, written by Brad Stone.  It also touches on this issue.  I cannot sign on for enforcement of something that in itself will never be adopted by those that are trolls in the first place. Being nice and civil is not something we should have to write down for people to follow.  A code of conduct is not a necessary step in my opinion.

Everyone has had an opportunity to sit back and reflect on what took place and how it was good bad or indifferent.  I think the damage was apparent, and I feel that the players have all taken many lessons from this that won’t soon be forgotten.  There are some players that have yet to surface, and yet may never surface.  I do think that I have grown personally from the experience and I think I can pass that on to my, children, my clients, and bloggers that I mentor in the future.

Tags: Kathy Sierra, , Meankids.org, Chris Locke, , Blogger Code of Conduct, Tim O’Reilly

The Sierra Saga Part 3: Who Are The Real Culprits in The Kathy Sierra Saga

I have been trying to determine how to continue talking about the Kathy Sierra incident without whipping a dead horse and without adding to an already overzealous echo chamber, or to provide fodder for the angry mob.  I have seen many talk about this issue, and I have seen some very good ideas and opinions and have seen some very poorly written articles that do not add anything to the conversation other than to fan flames or to hop on the bandwagon calling for prosecution or the heads of the accused.  I think that needs to be the distinction.  People are innocent until proven guilty and some adhere to that thought while others do not think that is an option.  They want to have a person to burn at the stake.  I have tried to take the information I have,  make it presentable and to allow people to be informed about the situation and be objective in the approach. I also feel that in order to prove someone guilty, you also have to know who are the accused innocents.

Since the last time I posted Part 2, we have seen CNN’s coverage of the situation, a very poor account and a unfair reporting of the entire situation.  This is nothing more than sensationalism on the part of the MSM, but at least they highlighted "Cute Kitty" for us.  We have also seen that Kathy and Chris Locke have met, and have come out with a joint statement regarding the CNN coverage.  Robert Scoble returned to his blog and has moved onward, and even Maryam Scoble has shown me that I was not wrong in my thoughts on her class and grace. Since my last post, I have had a chance to speak to Chris Locke by telephone and have had a better look into the situation from his point of view.  I have exchanged emails with Jeneane Sessum and have spoken through email to  Joey and to Frank Paynter via phone.  Where it warrants, I can add information gleaned from those conversations to fill in gaps and holes in what has not been reported for facts they were able to provide.  Anything else they may have said may be more construed about their feelings and emotions, and do not lend more or less to the discussion.

I would like to continue my objective approach as I talk about the people involved in this saga.  In Kathy’s original post, she of course names some people she felt may have been responsible for the problems.  She does not divulge any other people that might be involved, but her comments allow some to come forward.  Paul Ritchie is one such person that admits to being a player in the meankids.org blog and in the UncleBobisms.com blog.  We find on February 15, 2007, he posts about Chris Locke’s project, MeanKids.org., and about the new site UncleBobisms.com on March 20. It is interesting to note the Paul reveals that their are 7 people involved in the "new" meankids site.  He seems to know the number of people or authors, but does not tell us those involved.  He has since had his own multipart posts regarding the matter and to better understand his position I would ask you read his account. 

Joey seems to be another large player in the meankids.org site and Unclebobisms.com  He admits to being the Joey, Kathy refers to in her article and has some knowledge that I have corroborated with Chris Locke in my phone conversation.  Joey has told me that he was not an author in the meankids.org site but only left "lame comments" and read the articles there.  He did have authorship rights in the unclebobisms.com site.  The Kat referred to in the comment singled out by Ms. Sierra was in fact pointed toward Kat Herding, and the "Jane" referred to in the comment made by Joey is in fact Chris Locke himself, as his nom de plume was Jane in their exchanges.  We have all heard by now the Saturday Night Live parody at work here.  We also know that Chris Locke is an author in the Kat Herding site, and was referred to other times as Kat.  Joey explained to me more than once that between the time of his posting of comments taken out of context, and the time at which Kathy Sierra posted her article, had she or anyone else contacted him previous, he would have immediately apologized for the comment and cleared up any confusion.  He is sorry that Ms. Sierra took this comment the wrong way, and does offer his apology to her in the regard. He indicates that he did not author the post as revealed by Kathy but does admit to commenting and that his comment is also being taken out of context.  Joey was invited by email along with others to author Unclebobisms.com by Chris Locke and Frank and believes that any of the respondents were given author privileges.  He stated that on March 25, he and others received an email from Frank regarding Kathy’s issues and emailed a response but did not hear back from Frank.  Frank sent the email to all of the authors.

So all of the accused have been discussed here, but one named person is conveniently absent, Alan Herrell.  Alan provided an email to Doc Searls, and has not come forward nor has he been able to be reached by me.  Doc indicates he has tried to contact Alan without success.  I would very much like to talk with Alan as his missing piece to the puzzle I feel is a major factor.  I’m not sure if he has recovered his identity or if he is back in the saddle, but I invite him to let me update this post.  We have no idea if he is the Rev Ed (I always see this as revised edition) on the site.  I do note the blogroll indicates an Ed Hominem.

I have not talked with Kathy Sierra, as I feel she has been clear on her thoughts.  She is scared, does not feel safe and feels threatened.  I do not intend to heighten and already hypersensitive situation.  I would be happy to speak to Kathy about this and would also update my post if she herself provided other information.

I was able to visit each of the sites related to the meankids.org blogroll and have seen most of the posts and the cache of what I could read.  Only circumstantially we may get a feel into those others possibly involved as authors, or commenter on the site that may have been contributed.  When I spoke to Chris via phone he had said that their were "10 authors, give or take 1 or 2". I have no idea if we have a complete list of authors, but I think that some of the people that were authors that have not come forward are still available for comment.  It is clear that Frank and Chris are not going to provide any further names to be dragged into the fracas and perhaps that is better for everyone.  It does not help Kathy close the loop on her fear however,  I do not believe that the list of authors has been revealed in a complete form.  There are others that have not come forward.  I don’t feel Alice Cooper has any hand in talking bad about Kathy Sierra or anyone else, but I could be wrong.  I would invite the others on the blogroll as linked to above let us know if they were or were not authors.  Mr. Cooper feel free to call me directly.

Shelley Powers in a response to comments on her own site and post reveals that the original picture that is shown in the Kathy Sierra post is found on a Flickr site.  I’m not sure how she found that as I have not been able to keep up with all of the comments and blog posts as I was able to in the beginning.  Perhaps Shelley could shed some light on how she found that picture or who provided the information.  I have not been able to compare her information to mine but would also invite her to share what she has developed.

Part 1, and Part 2

Coming Up:  Epilogue – What is my opinion?

Tags: , Kathy Sierra, Chris Locke, , Maryam Scoble, Jeneane Sessum, Paul Ritchie, , Shelley Powers,  Kat Herding, Meankids, Unclebobisms, ,  Frank Paynter

Joint Statement by Sierra/Locke and Scoble Returns

I wanted to let everyone know that I am still researching and doing some reading on the issues and events of last week involving Kathy Sierra and the misogynistic blog posts and the threats via email.  I was contacted by Chris Locke, and we exchanged some emails, and I will be speaking to him further about some of the facts as he knows them and will provide that relevant information when it becomes available.  The joint statement of Chris Locke and Katy Sierra.

I see Robert Scoble has also returned and made his own statement about his thoughts.  Welcome back Robert and we look to you for leadership and guidance as we move forward.  I will be making my own thoughts known as I wrap up with my Saga epilogue I’ll post later.

Tags: Kathy Sierra, Chris Locke,

From the A-List to the Blacklist

Tris and I have been Skyping back and forth about the latest post by Kathy Sierra where she discusses death threats among other things that have recently surfaced.  At first I was so shocked I didn’t have words, then I was pissed, and yes I don’t often get pissed.  As I read through the post, I saw some familiar names as Kathy continued to pour out her fear onto the page I was reading.  I went to each of the bloggers’ blogs mentioned. 

Chris Locke, Frank Paynter, Jeneane Sessum, and Allen Herrel,

After a good look around, I found no responses from any of these bloggers.  I can only assume that this means they are in custody and being questioned for their involvement in something so heinous. I hate making assumptions.  I try very hard not to judge people and I always thank people that give me the benefit of the doubt before making judgments.  I want to give these bloggers that same benefit, but the fact that they are associated in any way with this behavior makes it difficult to overcome my anger at not seeing a statement from them.

Other links associated with the post are also barren of any mention about their own thoughts on the issues at hand.  The people at BlogHer, an organization I support financially as a sponsor and as a evangelist has no response to one of their prominent members being named in the scandal.  At the time of this post, I could not check one last time whether they had a response to the article.  It could be they are down as a result, with all of their other readers wanting to know what they think.

Doc Searls was mentioned more than once in the piece and after a visit to his blog, I see no reference to the story nor that he has in any way reached out to his co-author for a statement.  I too would ask that Doc give us some help in determining the nature of Chris Locke’s involvement and what he intends as leader in this community to bring this to a close.

At the time I post this, not a single response in the comments from anyone that might shed light on this for the rest of us.  That is a poor PR move.    I invite all of you to give me just a note that you are doing your own investigation and that this transgression will be met with the full power of your own abilities.

UPDATE (5:36 MST):  This comment I found from Frank Paynter.  Scoble is taking a week off from blogging, and that in itself is sad.  I am going to take the other approach, I will post about this until the matter is resolved.  I will not turn my back on this despicable act until it is finished.  I’ll keep updating as I find information.

UPDATE (7:43 p.m. MST)  Stowe Boyd posts while traveling that Jeneane Sessum contacted him to say "she is sick with concern about her incidental involvement in this mess. She is heartsick about this turn of events."  At the time of this updated post Jeneane’s concern is still absent from her blog.  I can only think that she is at a loss for words.  Even that would be something she could tell us. 

UPDATE (8:18 p.m. MST)  I think that we should allow for a reasonable time and not rush to judgment in hanging the parties named.  Shelly Powers has a good post, and I appreciate some of the comments.  I liken the this to the short story by Ambrose Bierce, An Occurrence at Owl Creek Bridge.  Let’s not hang the innocent just yet. 

Jon Husband refers to an update to a post by Jeneane Sessum in my comments, but I did not see it on her site.  I did ascertain further Jeneane and is afraid of the legal ramifications of posting at this point.  At this time, that fear is realized, and the mere mentioning about it is good enough for me.  I consider the rest of them in the same boat with the problems of lawsuits and anything at this point becoming evidence.  I would like to know about the other evidence we know of at this point.  I will keep posting as I learn of other developments.

UPDATE (9:58 p.m. MST) Frank Paynter has now posted about his thoughts on this issue.  As I also suspected, Kathy Sierra responded in the comments with graciousness and understanding.  This is how blogging should be. 

UPDATE (10:23 p.m. MST) Robert Scoble also puts to bed his thoughts to Frank which is heartfelt.  Do you think it would be possible to actually have the parties involved in this to all have a moment of nakedness to allow themselves to shake hands and walk away with understanding?  I am always an optimist but I think that with these people it’s possible.  These are leaders in this industry and a Blogger Gone Bad scenario is trumped by Bloggers Gone Good! 

UPDATE (10:37 p.m. MST) Jeneane’s comment on her blog for whatever reason is now visible to me and I want to point out her response.  I only had Update Number 2, but now Update Number 3 is visible.  I would say Jeneane should make a statement on her on blog much the same as Frank has done.  I don’t believe that she is the one that is behind any of this.  I also have taken note that "Joey" is now working on damage control on Kathy’s blog in the comments.

UPDATE (11:38 p.m. MST) Joey is now wanting to turn himself in as a fugitive in the comments at Kathy’s post.  Not sure why he would do that at this point, but in the comments section, he has asked that he be allowed to turn himself into the authorities.

UPDATE (8:15 a.m. MST 3/27/07)  After trying to get a little sleep last night, which turned out to be futile due to sick children, I am going to try to catch up on the latest in the blogosphere about the above.

Lisa Stone of BlogHer.org, responds to the being discussed in Kathy Sierra’s post, and provides BlogHer’s position on the matter.  As I expected nothing less from Lisa and her group, it was handled with class and professionalism.  I too would look to the folks of BlogHer to be the voice of all women in Kathy’s position and would look to them to carry the banner here.  Great Job Lisa.

Doc Searls responds with an answer to my call for his help and leadership.  As is predictable from Doc, he is level headed, transparent and very intelligent in his response.  That is why I believed him to be a leader, and why I called out to him for his guidance.  His wisdom includes:

It will be easier for everybody if those involved disclose what they know.

My last post before this one was a pointer to the new Principles of Citizen Journalism site. The first principle is Accuracy, and it begins, Getting your facts right isn’t always so simple. No shit. But that’s what I’m trying to do right now. I suggest the rest of us do the same.

I have been following this as much as anyone and trying to keep my own facts straight without adding my own emotion is difficult.  Thanks for the pearl Doc.

Last night I left Frank Paynter’s post open about Mere Anarchy, The reason is, it looked as though he was beginning a decent conversation about what he knew and about what he felt.  In the comment section, Robert Scoble left a comment giving kudos to Frank for coming forward with the post, and I commented right after him with this comment: 

I think all of the named parties involved could post a comment here and have Kathy address them…it could show just how rational people work. Good exchange Kathy and Frank.

When I rushed into my office to catch up with the conversation there, Roberts comment had been deleted and m ine is still awaiting moderation.  Just when I thought the proper route was gaining traction. 

I do want to touch upon why I would have an emotional response in my own thoughts about this terrible situation.  I have met both Maryam and Robert Scoble and consider them to be friends.  They are gracious, intelligent, and very people oriented.  They have also been nothing but the best from the moment I met them.  When I read the things about them, it caused me to be somewhat enraged.  I think Robert is now feeling that more than ever, as I have seen that he is calling for a public apology, and rightly so given the comments made.  I’m merely trying to report an aggregate of information I can find here, and if I tend to get heated in my own thoughts, I wanted to explain my not so objective reporting.  I would love to see this all resolve with handshakes and hugs.

UPDATE (8:54 a.m. 3/27/07):  Chris Locke has a response to the Kathy Sierra post.  He is interviewed by Liz Tay of Computerworld Australia, and published his response to her questions.  I have never met Chris, and only know of him as an author of a great book.  After reading the responses to the questions posed, I must say I am at a loss for words. It is obvious that he has a distaste for Ms. Sierra, and I’m not exactly sure why, but nonetheless, I cannot help IMO but see the dichotomy of his responses.  The first try at a vitriolic site was not enough, a second was started to continue the one that was taken down.

UPDATE (9:16 a.m. 3/27/07) Shelly Powers updates that Allen Herrel, The Head Lemur (the link appears to be broken) has ended his blog after 7-8 years.  His thoughts are that he is guilty until proven innocent, which is a travesty in itself.  I would ask that he provide us with more of a statement than:

character assassination by image and psedonym (sic)

believe what you will

get some help

goodbye

Let’s not compound the problems here by making others quit the blogosphere.  Turning your back now will only cause more people to be part of the mob and cement their own opinions of your guilt.   

UPDATE (10:38 a.m. MST 3/27/07)  I have been waiting for Tara Hunt to make a statement that I could link to given the fact that she was also a person singled out in the Mean Kids.or case and part of the reason they called the site "mean Kids" in the first place.  It seems that Jeneane Sessum was instrumental in taking down the sites after being asked by Kathy in the instance of Mean Kids.org, and UncleBobisms site in reference to an email from Tara.  As we know Jeneane was hospitalized until recently so it is unclear if she received the email while in hospital and was directing others to take down the site.  She brings up an interesting point about Mena Trott that I had forgotten about until her mention of it.  Thanks for the post Tara.

UPDATE (8:29 p.m. 3/27/07)  It has been more than 24 hours since I began posting about this incident and I am no closer to solving the issues as I was when I started.  I have learned of a number of new people I have met and spoke to and I have seen some things I found interesting and things that made me shudder. 

Doc Searls has been great at updating his own look into what he knows and has found.  I have read literally every post I could find on this, and as part of that I have read every comment.  Yes, I have been doing a lot of reading.  I do intend to add my own opinion when the dust settles and I’m actually able to spend a moment of my own time reflecting on all that has transpired.  I know that this incident has caused a number of people to sit back and stare at their computer and wonder about their own situation, their safety, their part in what we call our blogosphere.  What I can’t seem to nail down is the one true path that is the perfect path.  There are as many opinions and thoughts about this as there are blogs.  I have learned this today. 

The people I believed to be good and the people I look to for mentoring and leadership were nothing but stellar.  People like Lisa Stone of BlogHer, Doc Searls and others have all made me feel proud that I had them identified correctly–to you folks I applaud you.  To those of you that have not yet made any statements, apologies, or otherwise, I ask you apologize where necessary, take ownership of responsibility where needed and be sure to make clear your thoughts if you are in no way involved.  I will be the first to stand shoulder to shoulder with you in any of those circumstances.

UPDATE (9:07 a.m. 3/28/07):  Jeneane Sessum has made a statement about Kathy Sierra’s post and is obviously not able to make any further statements at this time.  Thanks for the post Jeneane.

UPDATE (12:23 p.m. 3/28/07)  Doc Searls has posted an email from Alan Herrell regarding this matter.  As we can now plainly see, this has been more than just about a death threat and fear.  The storm that has hit, has hit everyone, real people with real feelings.  All actions have a certain reaction I suppose and this is unfortnate.  It looks like most of the people named have come forward with some type of statement.  Where do we go from here?

Tags: Kathy Sierra, Chris Locke, Frank Paynter, Jeneane Sessum, Allen Herrel, ,

Microsoft Can’t Afford Me

I was reading on GigaOM, that Michael Gartenberg didn’t last at Microsoft and has returned to his rightful (writeful?) place at Jupiter Research which to me seems odd.  Even I can last a little longer than a week at a job.  It takes me that long to remember where the washroom is and where they good coffee is being brewed.  I can only assume that there turned out to be political, financial and/or many other philosophical differences between Gartenberg and Microsoft.  Maybe it was because Loren Feldman said Gartenberg wasn’t so great at the job.  In any event, I would be open to join the Microsoft team as their blogging evangelist, but I’m not sure they could afford the necessary salary.  What?  Why are you laughing?  I thought I told everyone blogging was so simple even I could do it?  Maybe that stupid caveman got the job.

Tags: , , Michael Gartenberg, Jupiter Research, , ,

Link Farmer Ted Murphy Kows How To Fertilize PPP Crops

It has been irritating me all day like a piece of popcorn caught between my teeth.  No matter how much I ignore the issue it doesn’t seem to go away.  I am of course talking about the now well known email from Ted Murphy, to Gawker Media’s ever popular site Gizmodo.  At first I thought to myself that Ted must think we are all completely oblivious to what is going on at PayPerPost, but every time I see the landslide of news in my reader or links to the latest story, the same conclusion comes to mind, Ted Murphy, "The Linkbait King" or Murphy "The Link Farmer."  As my title suggests, whenever PPP needs a boost in links or whenever the news becomes stale, Murphy launches the latest linkbait scam of causing the blogosphere to buzz about the company.  No matter what is said about PPP or about the ethics of the business plan or any other derogatory statement, Ted continues in his search for links.  He continues his march to a different drum no matter what type of publicity results.

I too have been sucked into his vortex of link gathering with my own posts about the subject.  I can’t help but grab my own torch and pitchfork to join the mob that is out to bury the company and the monster it has become.  I have often said I would love to be in a panel discussion with the different types of business models of online marketing through social media, but I’m afraid a chair might get thrown and Murphy would turn it into another Geraldo Rivera publicity stunt.  It’s almost an admiration on my part to see what slick move Murphy will pull out of his bag of tricks next.  I’ll be keeping my eye out for the fertilizer Murphy is so apt to spread.

Tags: Ted Murphy, , , , , ,

Organic Search: Is Your Business on Page 1?

I have heard Robert Scoble a couple of times this week say that at Microsoft they did research that showed that 3% of people out there went beyond page 1 of search results in their searches performed.  This can be very scary if you are a small business and want to gain customers on the Internet.  The first thing I ask customers when they ask me what we offer in the area of search engine optimization (SEO) or in search engine marketing (SEM) is "where is your company positioned in Google?"  If they don’t know, that tells me right away that they have no idea whether my answer to their question regarding search is right or wrong.  Google always seems to be used as the example because they have over 50% of the market share in search.  Companies have paid large sums of money to be on page 1 of Google search results.  Many companies also have paid exactly zero to be on page one.  Those without a page 1 marketing budget are the ones that get the position through organic search. 

"How do we get organic search results?"

This is one of the most popular questions that is asked of my company when I speak to customers about blogging and SEO.  I can talk about how great blogging is for SEO and for SEM but until they see actual results, it seems to be a skeptical look at blogging and its power.  My best example is a Daddy Blogger.  This Daddy Blogger I know started blogging back in early 2004 about his children and what it was like to be a father.  He spent exactly $0.00 on a SEO campaign and never once tweaked his site to make sure it was optimized for search.  His handle that he began with was Genuine.  That seems to be a very broad term, name, or search word.  Many companies have this in their company name or title or even in their tagline.  Some of the ones that I can think of are obvious, like Microsoft Genuine Advantage software, Genuine.com a software company, Genuine scooters, and many others.  I tell my prospective client to open their browser and type in the keyword Genuine.  After a few seconds I ask them to tell me what appears on page 1 of their search quest.  After the first three results, I would tell them to stop.  This Daddy blogger usually has always been mentioned. 

The reason I know of this example is simple.  I am that Daddy Blogger.  I never spent a dime on search engine optimization, no advertising budget, and I spent very little time each day to make sure I was on the top of the list.  This example is very effective to show that many of the companies out there are spending loads on advertising, when they need only be blogging.  Our clients are becoming more and more prevalent on the first page of Google in their genres or niche.  They are spending much less than their competition, but their results are growing at an alarming rate. You should also be vying for page 1 results on Google through organic search.  Contact me and let’s get your company out front.

Tags: , , , , , , , Daddy Blogger,