I have heard Robert Scoble a couple of times this week say that at Microsoft they did research that showed that 3% of people out there went beyond page 1 of search results in their searches performed.  This can be very scary if you are a small business and want to gain customers on the [...]

As we discussed earlier as our client Freight and Shipping, Inc., has used their new blog marketing program to increase their organic search, more and more companies are using the new social marketing as a way to increase their SEO and the marketing campaigns they are implementing.  Jennifer Jones at Podtech.net has a great interview [...]

Well it looks like the caveman has signed a deal with ABC making my attempt to copy and plagiarize GIECO’s advertising campaign moot.  I wanted so badly to have the caveman tapping away at his keyboard, making fun of Robert Scoble, linkbaiting, Digging, and perhaps even signing up to work for clamshells at PayPerPost!  How [...]

A couple of weeks back, during the Sundance Film Festival, I posted on my personal blog about the movie Hounddog, starring Dakota Fanning.  The movie entered controversy in the film world because Ms. Fanning appeared in a rape scene that was shown.  As a father of a 7 year old daughter, you can imagine I [...]

I was looking through my email this morning and an article by eMarketer.com about what is working in online marketing.  The article goes into some details about what was done in 2005 and in 2006, but towards the end of the article, they provided an interesting graph about the results of their survey.

The ad spend for [...]

As I ran through the blizzard to the mailbox to check whether any huge checks were in the mail that could allow me to vacation in a warmer climate, I was only disappointed as more bills were delivered.  The disappointment was only short lived as I chucked the invoices into the pay attention later pile [...]

No, this is not intended to be the title of a new social media press release, it merely goes to show how I felt today a I carried on three Skype chats with people from different corners of the globe.  It amazes me how the use of the Internet can grow a business from my [...]

In a PRNewswire release, it was announced that Technorati will be helping Ogilvy and its clients follow the conversation in the blogosphere  The release states:

Working with Technorati, Ogilvy will bring together a variety of tools and strategies that will enable agency clients to syndicate content, engage in online conversations and build relationships with online communities [...]

Shel Israel reminded me of a story that occurred last spring involving a blogger, Lance Dutson, and the Maine Office of Tourism.  My partner Tris blogged about this unfortunate event on his own blog and it was also spread throughout the blogosphere.  As Shel reports, the blogger seems to be the last man standing.  I’m [...]

Business Week Online Magazine has published an article that discusses the paid search campaigns of medium to small sized firms and reveals that the larger companies are begging to nudge out those companies that thrived in this arena previous.  This is forcing medium and smaller companies to begin to look elsewhere for their advertising real [...]