It used to be that in order to be seen as an influencer or to be really taken seriously in your niche or genre, you had to be on someone’s blogroll.  Being added to a blogroll gave you some credibility and it also helped you get read by others in your group.  You got to [...]

Just reading over at Profy and Svetlana Gladkova asking the question, "Twitter is a Popular Marketing Tool?".  The analysis is interesting on Svetlana’s piece and I think you should read it.  The thing that caught my eye was less about the written words and more about the graphic she had in the post.
 
The thing [...]

The other night I had a special and impromptu radio show talking about social media and what has become known as the  the Motrin video debacle.
During the discussion and roundtable of experts,  we talked about the idea that Johnson & Johnson, the parent company of Motrin, and more specifically, McNeil Consumer Healthcare the [...]

I can remember the first time I had my name appear in the phone book after I purchased my first home.  Like Steve Martin in the movie “The Jerk”, I danced around and shouted, “I’m somebody now”.  Back then of course, I think computers were something in sci-fi movies, and the Internet had not [...]

For some time, I have been wondering about all of the data that is exchanged on the Internet between individuals and companies and what is being done with that data, and where it is being stored and what it is being used for and who has access to it.  At the risk of sounding [...]

At least in our company, we get most of our client’s through Google searches done by companies looking for a blogging consultant or looking to hire a blogger for their company.  I ran through our client list to see the number of companies that have contacted us to provide a professional blogger or to [...]

One of our clients have a great communication tool in their hands with a contact page on their blog.  Many people that have purchased their product can come and get information about the products they sell and the industry news and information about the company.  In this particular case, a consumer had a problem [...]

Transparency always comes at a price.  Normally the price is honesty and integrity, but sometimes it can come in the form of justice and wrath.  While following along with Twitter today, Anil Dash of Six Apart provided a link to a post by Adam Kuban at the Serious Eats blog that comments on an article [...]

Thought the very familiar three-column layout that typifies was only for blogs or bloggy things?  Think again, the “blog style layout” is excellent for any information-rich website, just ask AOL News:
The new design lays out news in an blog-like fashion, with excerpts of all the day’s main stories laid out chronologically from top to bottom. Source: [...]

A couple of days ago, Tris wrote a blog post for the b5Media blog he writes for at Pimp Your Work, and the post made it to page 1 of Digg.  In that post he did a link to this site as an example of how to  do an email signature.  As a result, the [...]