A New Color Blue

I stood on the bow of the catamaran and the wind and salt cleansed my face of stress and renewed my belief that you can truly feel the tension leaving your body. I was quiet except for the sea and the beauty before me.   I cannot begin to describe the surroundings and the feeling, so I will let you come and experience it yourself.

Raiders of the Lost Ark, King Kong, South Pacific, Six Days Seven Nights, and Jurassic Park, this is but a small list of the movies that have been filmed here in the beauty of Kauai.  I stood in my spot looking up to the cliffs and then waterfalls and the foam being formed by the waves crashing against the rocks and could see why the big screen wants this awe to be portrayed. I wanted to describe one more thing.  The water.

I had a hard time figuring out what color the water was here.  I had the opinion of others, a Navy Commander, a man from New Mexico and my other fellow travelers. They all said soe sort of blue, but I had to have a name of it. It was dark, but bright and had with it an awesomeness.  I could not think of the blue that I saw, then the Captain said a word.  A Hawaiian  word that triggered a response in my head.  It has nothing to d with color and in fact means "ginger" in the local language but if I had to put a crayon in  a box and put acolor on its side that emulates that color or blue, I had found he description–Awapuhi Blue.  With due respect to the local people and to Paul Mitchell, I had come up with a description and a catchy nam for my blue. Whenver i describe this blue, my own mind will drift to that colora dn then I will forever have it etched in my database.  Thank you Hawaii and to the land island of Kauai for this memory.

Tags: HawaiiHTA, , , , So Much More Hawaii

Drinking From The Paradise Firehose

I always make fun of drinking from the "social media firehose." People always ask how I can possible follow nearly 8,000 people on Twitter, and read 10,000 RSS feeds a week, and on and on. I have developed the skill over time.  Being here in Hawaii is a lot like drinking from the Paradise Firehose.

Last night I was asked this question a number of times…"so what do you think so far?"

My response to that was usually a single word.  Awesome, super, crazy, beautiful, hot, an I coul dgo on and on at the number of superlatives I used to describe my experience so far here in the Hawaiian Islands.  I cannot begin to describe the breathtaking views I had last night as the sun set behind us and we had an opportunity to listen to the local culture unfold in front of us. I took a number of pictures that I will get loaded and if a picture is a 1000 words, they will all be superlatives. 

As I write this post at 4:00 a.m. in the morning, I am still seeing images and can smell the experience and even taste the things that I did last night with Chef Colin at te Rumfire.  Today we are off to another island (Kaui) and the rand Hyatt.  They have a huge benchmark to meet but somethng tells me that wont be too hard.

As a social media business aside, everyone here is Twitter crazy. Last night I explained Twitter to a large number of folks all wanted to find out how to get on and what to do when they do. It is a crazy ride we are having here and they are loving the idea of talking to everyone.  I think that if they could bring everyone here for a moment, they would.  I would just say that 140 characters is not going to do it for me.

Tags: HawaiiHTA, , , , Twitter, Kaui,

Great Expectations Hawaiian Style

I was not sure what to expect when I got off the plane.  Only that is was an island in the middle of the Pacific Ocean.  Well all that and more hit me as I went outside to walk a short distance for my bags.  84 degrees and BEAUTIFUL.  A short ride to the Royal Hawaiian hotel and I was greeted by a friendly staff wiuth a lei and a shot of punch and ice cold towel.  My first question of course was "Wifi?".  Free here in the lobby was their response.  I wanted to drop everything and record the experience but headed back to my room for a quick check on the Nuggets and Lakers score.  Hey, I am a homer through ad through and I have to get the score since I’ll be joining some people tonight from Laker land. 

I am going to check the livestream situation soon and hopefully get everyone up and running on that.  In any event, I will get the flip cam at the ready and plenty of pics.  I already took a few from my limo ride (snicker…yeah I know).  My latest addiction however is slowly taking hold.  My new best friends Neenz Faleafine and Melanie Kosaka (or new dealers perhaps) from here locally have me hooked on a new type of drug…I call it Cracadamia nuts.

My expectations so far?…hold on while I eat another handful.

Tags: HawaiiHTA, Neenz Faleafine, Melanie Kosaka, ,

A Social Media Trip To Hawaii

The one where I get you to decide what I will do in Hawaii and then hopefully you too can go along…virtually.

I am hoping to live stream the events on my site at Social Mediasphere TV! I will record as much as possible the events that unfold. You choose where and what I go do it and bring you the experience through the live blog account, the recordings and Twitter stream!

The first island is up. KAUA’I
Currently scheduled to arrive Thursday morning, May 28; depart Saturday morning, May 30.

Mountain Tubing Adventure
Kaua‘i Backcountry Zipline Adventure Tour
Kaua‘i Plantation Railway
Kipu Falls Zipline Trek
K?loa Heritage Trail
L?wa‘i International Center
Steelgrass Farm – Chocolate Farm Tour
Waimea Canyon

If you know of something fun to do on this island that you don’t see here, suggest it in the comments and I will make it a vote that counts! My only suggestion is make it lawful. My wife’s suggestion, make it safe enough I won’t get killed. (I wont tell if you don’t tell.)

Next Up we go to the island of MAUI
Currently scheduled to arrive Saturday morning, May 30; depart Monday morning, June 1.

Hawai‘i Ocean Rafting
Hula Girl Pacific Rim Dinner Cruise
Kahoma Ranch Tours
Lahaina K?‘anapali Railroad – Sugar Cane Train
Maui Cave Adventures
Maui Horseback Tours
Nightly Hula Show at K?‘anapali Beach Hotel
Proflyght Paragliding
Tour of the Stars
Volcano Maui Air Tours

Next up we have HAWAI’I ISLAND
Currently scheduled to arrive Monday morning, June 1; depart Tuesday evening, June 2.

Dolphin Quest
Firenesia
Hawai‘i Pack and Paddle
Hawaii Volcanoes National Park
Hilo Pana‘ewa Rainforest Zoo and Gardens
K?lauea
Kona Coffee Tour
Lava Tube Cave Adventure: K?lauea Caverns of Fire
Native Guide Hawai‘i
Stargazing:
*Arnotts Lodge
*Bigti
*Hawai‘i Forest & Trail
*Mauna Kea Summit Adventures

Windward Coast and Waterfalls Tour

Next up we have the Island of O’AHU
Currently scheduled to arrive Tuesday evening, June 2; depart Weds/Thurs evening, June 3/4.

Battleship Missouri Memorial 10th Anniversary Celebration
Bike Hawai‘i
The Contemporary Museum
Dunebuggy Adventures
Ghost Tours of Old Honolulu
Hans Hedemann Surf School
Hawai‘i’s Plantation Village
Honolulu Soaring
North Shore
North Shore Surf Girls Surf School
O‘ahu Ghost Tours
Paddle Core Fitness
Waimea Valley Park
Wildside Specialty Tours

That is the four islands that we are visiting. I will have another post up about what I’ll be doing and when and where and how. I want to have you experience with me this social media trip! ALOHA!

Crazy Times For Social Media and Patience is Virtuous

I have seen quite a shift recently in the way that companies are handling their social media needs.  I am seeing companies that before only though social media was a fad and that it was the marketing gimmick du jour, are now embracing the idea that this new type of online participation is here to stay.  This is not by any means surprising.  Many of the things that I have been preaching over the last 5 years are continuing to be something that seems to work in the online world.

The crazy times I have been experiencing are trying to keep up with the demand.  This is not a bad thing in this type of economy.  The other problem I have had is adjusting to the needs of clients. They for years never wanted anything to do with social media and now they seem to want the magic overnight. I have a difficult time explaining that social media is not a silver bullet and not something that is implemented and like the magic beans grows a stalk to the promise land overnight.

It is not too late to beginning a social media program at your own company and in fact the longer you wait the longer it will take to see the benefits.  Those that hopped on the bandwagon a few years back are  just now seeing the fruits of their labor.  Social Media takes time.  The participation in communities and earning of trust is not something that can be done on Monday and the fruits of that participation are seen on Friday.  That is not to say that those stories don’t happen but they are rare in any sense. Get started today.  Okay, maybe not today as I am still trying to catch up from yesterday! 

UPDATE:  A great post from Phil Johnson at Advertising Age should be read on this as well.

Tags: , , , ,

New Media Marketing? Is it taking a backseat?

Just reading over at Profy and Svetlana Gladkova asking the question, "Twitter is a Popular Marketing Tool?".  The analysis is interesting on Svetlana’s piece and I think you should read it.  The thing that caught my eye was less about the written words and more about the graphic she had in the post.

 online-business-tools1

The thing that made me note this graph was the far right three forms of online tools being used, blogs, podcasts and Twitter.  I preach of course that these are the "new media" and that companies should be embracing them, but it is nowhere near the use of direct mail.  I was amazed at the lopsided view of this. Twitter is the new media darling and blogs are making somewhat of a comeback since breaking on the scene at the beginning of the century.  I am curious how the study was conducted and as I understand it it was conducted by WebTrends.  The study appears to address only the European companies but I think that the results can be indicative of what is happening here as well.  As the economy keeps dipping and we go back to the "what works" idea of marketing, I see the testing of social media to be take a backseat to the more measurable results of the past.

Tags: , Twitter, , ,

Twoogle?

twoogleI am trying to wrap my had around the idea that Google may possibly be the next owner of our beloved golden child in the world of social media, Twitter.  Are we ready yet to turn the keys to the Twitter kingdom over to the folks at Google?  I have been a serious watchdog lately it seems talking about Twitter ethics and the gaming of Twitter and the eroding of all things pure about the application.

How about if we turn it over to Google and make it a part of that empire?  I know Techcrunch talked about it in terms of Twitter search and that it is becoming the real time search engine.  It makes sense actually and since they turned down the money offered by Facebook due to valuation issues and Facebook’s stock, I think it could be said Google has the bank account for it.  Google and the leadership at Twitter have had dealings in the past with Blogger so in fact there may already be that relationship.  We will see how this unfolds.  I am hoping to get some further analysis from some of the people in our industry to help me grasp the idea but for now I will just try to fathom a life of Twoogle.

Update:  You can read more about it at Techrunch and the rest of the folks on Techememe.

Social Mediasphere TV Launched

smtv-logo1-300x177I have recently launched Social Mediasphere TV and added it to my list of blogs including this one and including Bloggers For Hire in the long list of blogs I contribute to and provide.  Social Mediasphere TV is an extension of the radio I was doing on Blog Talk Radio.  You can still go over and take a look at my archives at that location and I may still continue my on location live radio using that service as it seems to be a very simple solution to the technical issues related to live radio.

I will be doing my show continuing here forward on Tuesdays at 5:00 p.m. PST and 8:00 p.m. EST.  We will be discussing all things Social Media and as always we will have special guests, commentary and even you as listener can call in and ask questions make your own comments or just be a guest yourself.  I am still working through all of the issues with using the applications of the trade, but I have been given some good advice and help from many friends that are cheering me on to make this new project a success.  See you all on Tuesdays!

One By One Media Heading South For The Winter

Perhaps that is not as much of a migration as it is a business trip for me.  I am headed to Miami tomorrow to speak at Wordcamp Miami and attend BarCamp Miami and Future of Web Apps ’09.

I will be speaking at Wordcamp Miami as I did in Las Vegas on "Blogging for A Living", it is a presentation that I have given a number of times and therefore I wont have to prepare more than my usual, but more importantly, and perhaps more fun I will be doing a live radio show from BarCamp Miami courtesy of my client i-Lighter. 

You can follow along and be a part of things as well.  My show Social Mediasphere via Blog Talk Radio will have the live coverage of the event.  This is my first try at doing a live radio show, although I have been on Blog Talk Radio live while I was at Blog World Expo last year.

I’ll be interviewing attendees, speakers and whoever might happen by the table.  I have been sent some podcasting equipment and I will be hopefully not embarrassing myself with my non-technical skills.  You can join in on the fun.  I want to have as many people participate as possible.

After the fun on Sunday at Barcamp Miami, I’ll be attending the fun at FOWA ’09 or the Future of Web Apps.  This event has some real dynamite personalities that are speaking at the event and hopefully I will get a few of them to stop by and be a part of the live radio show as well.  This show will be done on Blog World Expo Radio via the Blog Talk application as well so I would really enjoy it if you participated.  I will be live blogging the event as I can via the Blog World Expo Blog so stay tuned.

Tags: Barcamp Miami, Wordcamp Miami, FOWA ’09, Future of Web Apps, i-Lighter, , , , Social Mediasphere, Blog World Expo Radio

Project 100 and Connect! Marketing in the Social Media Era

I have contributed to a really cool project that is being led to help the Susan G. Komen Foundation called the Project 100.  This is a book that is being written by 100 great social media minds and people that understand social media marketing.  The name of the book is going to be: Connect!  Marketing in the Social Media Era

I am embedding a Slideshare presentation as a teaser as what is to come.  I wanted to thank Jeff Caswell for the opportuynity for helping a great cause. You can get more information on the book and what is being done at The Project 100 site.

Tags: Project 100, , , , Jeff Caswell