Trust. The word is bantered around in many relationships and it has a home in business as well as that puppy love crush you had in the 4th grade. Business can thrive when people trust each other. Not only in the relationships between businesses and their customers, but in the relationships you also have with [...]
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Trust Is A Business Virtue
Dust Off Your Blog and Fix Your Foundation
I have been keeping ahead of the game of new and shiny objects by trying out the latest and greatest in tools that can be used for social media programs at companies. I have always come back to the main point of view as it relates to tools that work. I was reading a recent [...]
Preaching From The Social Media Pulpit
I have been preaching about blogging for a long time. I have been an evangelist and telling companies that they had to blog more they had to have a place for people to "join the conversation" and making it possible for them to connect with their customers. Like some of the preachers of the past, [...]
Sponsored Status? Not Facebook
I have been a follower of the sponsored conversations and sponsored tweets and the sponsored anything for a while now and I intend to keep on top of it because it does have somewhat of a effect on my business model although indirect. TechCrunch talks about banning sponsored status updates from their application. This will [...]
Crazy Times For Social Media and Patience is Virtuous
I have seen quite a shift recently in the way that companies are handling their social media needs. I am seeing companies that before only though social media was a fad and that it was the marketing gimmick du jour, are now embracing the idea that this new type of online participation is here to [...]
Social Mediasphere TV Launched
I have recently launched Social Mediasphere TV and added it to my list of blogs including this one and including Bloggers For Hire in the long list of blogs I contribute to and provide. Social Mediasphere TV is an extension of the radio I was doing on Blog Talk Radio. You can still go over [...]
One By One Media Heading South For The Winter
Perhaps that is not as much of a migration as it is a business trip for me. I am headed to Miami tomorrow to speak at Wordcamp Miami and attend BarCamp Miami and Future of Web Apps ‘09.
I will be speaking at Wordcamp Miami as I did in Las Vegas on "Blogging for A Living", [...]
Your Social Media New Year’s Resolution: I Can’t Help Everyone
There are many people out there getting into shape this week. Those 2009 New Year’s resolutions are getting into full swing. This is a time for the local gym to be jam packed with new people. That new guy that has a large gut (yes I am raising my hand), and an unused sweat suit [...]
Budgeting Social Media Management
Reading Marketing Profs Paul Dunay’s post regarding the company budget for social media I found it interesting specifically about the idea behind content creation. Paul states:
Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels – here is where the [...]
Can You Be Found? Social Media Helps You Get Noticed
I was just reading a recent research article on the idea that nearly 80% of adults have purchased something online [pdf of report] in the last 6 months. I at first questioned the idea that I was in the group of people they refer to, no not because I am not adult, although that [...]