Comments on: Can Blogging Replace Pay-Per-Click and SEM Campaigns? http://www.onebyonemedia.com/can-blogging-replace-pay-per-click-and-sem-campaigns/ Connecting Businesses One By One Tue, 06 Jan 2009 14:33:21 +0000 http://wordpress.org/?v=2.6.2 By: David Berkowitz http://www.onebyonemedia.com/can-blogging-replace-pay-per-click-and-sem-campaigns/#comment-52955 David Berkowitz Wed, 29 Nov 2006 00:18:17 +0000 http://www.onebyonemedia.com/wordpress/can-blogging-replace-pay-per-click-and-sem-campaigns/#comment-52955 Thanks, Jim. I think the bigger problem, beyond what you address, is that people separate SEO and paid search too easily. I'd absolutely agree to start investing resources with SEO, especially at first. Anywhere from 60% to 85% of search clicks go to natural results. Paid search has a great place though. You can perfectly control your message, you can clearly measure ROI (if you take the time to do so and know what a customer's worth), and you can turn the campaign on or off on the fly. As for blogging replacing PPC, I think blogging should just be considered part of the SEO strategy (and in some cases, it can definitely be a huge part of it – though I'd hardly say all of it). Just a few thoughts. Thanks for your feedback – it's always good hearing from you. David Thanks, Jim.

I think the bigger problem, beyond what you address, is that people separate SEO and paid search too easily.

I’d absolutely agree to start investing resources with SEO, especially at first. Anywhere from 60% to 85% of search clicks go to natural results.

Paid search has a great place though. You can perfectly control your message, you can clearly measure ROI (if you take the time to do so and know what a customer’s worth), and you can turn the campaign on or off on the fly.

As for blogging replacing PPC, I think blogging should just be considered part of the SEO strategy (and in some cases, it can definitely be a huge part of it – though I’d hardly say all of it).

Just a few thoughts. Thanks for your feedback – it’s always good hearing from you.

David

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