Search Engine Marketing (SEM) and Search Engine Optimization seem to be all the rage no matter where you go and no matter who you are talking to about the future of advertising, marketing, and PR. The topic always seems to be the foremost on every business decision maker’s mind. SEM conferences all over are filled to the gills with business owners trying to learn how to improve there SEM and wanting to learn the best SEO tactics.

I constantly preach about the use of blogs as part of the tools necessary in any campaign involving SEM and SEO. Why? Blogs are very search friendly. No, they are not the only answer to a search campaign, but nonetheless, they are easy, cheap, and can provide some great organic search results. David Berkowitz posted about SEM yesterday as he attended the Frost & Sullivan symposium and some great discussion has been started there.

While talking to my client’s about blogging, whenever the conversation wanders into search and “Findability” (attribution for the term coined by Dave Taylor) they suddenly are all ears wanting to know the secrets to success.  As I move on to the next part of the consultation, they usually want to go back to the SEM portion of the discussion. 

SEM and SEO are the hot items now in the world of business, and blogging can be a great tool to use to increase a company’s presence in the ultimate goal of page 1 search results.  Heck, even a guy without trying any SEO tactics at all can be the top search term over a company as large as Microsoft!  All the King’s horses and all the King’s men in that company can’t overcome a simple Daddy blogger.

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