Following a statement, Hugh MacLeod today asks the question:

The point of what we’re doing is not getting people to leave comments on a certain URL. The point of what we’re doing is selling wine.

 

Which makes me ask the question: When does blogging become something else? When does it become “not blogging”?

Hugh makes the point that blogging is more than just blogging in the context of its use as a business tool.  In trying to continue the buzz of his product, in this case Stormhoek Wine, (btw Hugh this Yank is still waiting on his free bottle) the blog is only part of the overall equation.  Sure the blog itself is a great communication tool, but I have read more about Stormhoek Wine on other places in the internet than I ever did on their blog.  So, when does blogging become something else?

My answer?  Simply, blogging becomes transmogrified into a “conversation” and then the ripples in the pond grow from there.  A blog is merely the stone cast into the pool.

Man, that’s deep, someone should write that down!